As Ford Authority reported yesterday, the all-new 2024 Ford Ranger is eligible for the Ford Retail Order Bonus Customer Cash Certificate, which essentially means that customers who place an order for the mid-size pickup by July 5th can receive a $1,000 custom-order incentive. This is somewhat surprising given the fact that incentives have been hard to come by, in general, for years now, but also because the 2024 Ranger is a brand new model. However, it seems as if the also-redesigned 2024 Ford Mustang won’t be available with the same discount, according to a dealer bulletin recently seen by Cars Direct.
All versions of the 2024 Ford Mustang are ineligible for the $1,000 Retail Order Bonus Customer Cash Certificate, which is available on not only the new Ranger, but also the 2023 Ford Escape, Ford Bronco Sport, Ford Explorer, Ford Expedition, and Ford F-150, as well as the 2024 Ford Edge and Ford Expedition. Back in 2021, when supply chain issues resulted in record-low inventory on dealer lots, Ford offered a $1,000 bonus for customers that ordered vehicles – including the Mustang – though it scaled back that offer significantly last year as inventory began to improve.
This means that unsurprisingly, 2024 Ford Mustang customers will find discounts difficult to come by, which is unfortunate given the fact that the pony car received a price increase across the board for the S650-gen model. ranging from $2,650 for the GT Premium to $3,650 for EcoBoost Premium models. That means the cheapest new pony car – the EcoBoost Fastback – costs $30,920, while the least expensive V8-powered model is the GT Fastback at $41,495 and the range-topping Dark Horse starts at $57,970.
Regardless, while 2024 Mustang production began at the Flat Rock Assembly plant back in early May, but due to quality issues discovered early in the process, shipments have been delayed as the automaker irons those problems out.