The Ford Puma has taken the European market by storm since its debut in 2021, proving to be one of the hottest buys overseas. The crossover has already found itself subject to quite a few changes and updates to keep it competitive, including the addition of the performance Ford Puma ST and, more recently, the sporty mild hybrid variant, the Ford Puma ST Powershift. Now, it seems that the Puma ST is slated for a refresh, judging by a prototype that was recently spotted by Ford Authority photographers.
First things first: this prototype 2024 Ford Puma is seemingly hiding a restyled front fascia behind its camo wrap, which features a redesigned set of headlights. More notably, this prototype doesn’t feature fog lights like the current model does, signaling the potential exclusion of this element from the forthcoming Puma ST. It’s difficult to tell through the camo, but judging by the location of the covering, The Blue Oval insignia itself appears to have been dropped into the grille mesh as opposed to its current orientation affixed above the grille. It’s worth noting that the now-discontinued Ford Fiesta, close relative and platform mate to the Puma, received a similar set of front end updates for the 2022 model year, so it makes sense that the European crossover would follow suit.
Beneath the camo covering, the 2024 Ford Puma ST prototype doesn’t appear to feature any major changes over the current model, signaling that it will retain its design. Additionally, this prototype rolls on a set of wheels and tires that are identical to the current model, so there may not be any changes on the way in that department either.
Out back there appear to be no changes being made.
We expect the forthcoming 2024 Ford Puma ST to retain the 1.5L EcoBoost I4, which produces 197 horsepower and 236 pound-feet of torque. However, as for the greater Puma lineup, the crossover could very well gain an EV variant for the 2024 model year. Regardless, the Puma will likely remain a European exclusive, as there aren’t currently any plans to bring it to North America.