Ford Authority

2024 Lexus GX Debuts As Redesigned Lincoln Aviator Rival

As Ford Authority previously reported, the Lincoln Aviator is set to receive a mid-cycle refresh for the 2024 model year, one that will bring forth some styling updates, as well as some new tech, at the very least. To date, Ford Authority has spotted a couple of 2024 Lincoln Aviator prototypes, giving us an early look at the luxurious crossover’s exterior and interior. However, it certainly won’t be alone in that space, as this segment just gained another brand new competitor – the 2024 Lexus TX – as well as the completely redesigned 2024 Lexus GX, which has been teased numerous times over the past few weeks.

It is worth noting that the 2024 Lexus GX is a traditional, body-on-frame vehicle like the Lincoln Navigator, but in terms of size, it’s closer to the Aviator. However, Lincoln doesn’t technically have a direct rival to the new GX given its off-road oriented design. Regardless, it’s quite reasonable to assume that buyers in this segment will cross-shop these two models.

The 2024 Lexus GX brings about a long-overdue redesign for an SUV that’s been around in its current generation since 2009, but this is about as big as overhauls get, as the new GX rides on a brand new platform shared with the LX, and features a dramatically different, far boxier exterior design than its predecessor. The GX can be had with two- or four-rows of seating, depending on configuration, and is offered in GX550 Premium and Premium+, overland-focused Overtrail and Overtrail+, and Luxury and Luxury+ trims. Inside the cabin, the 2024 GX features a 12.3-inch digital gauge cluster and a 14-inch infotainment screen.

The 2024 Lexus GX also ditches its old naturally-aspirated 4.6L V8 for a standard twin-turbocharged 3.4L V6 generating 349 horsepower and 479 pound-feet of torque and a 10-speed automatic transmission, while four-wheel drive is standard across the entire lineup and a hybrid version is expected to arrive later down the road. Underneath, the GX utilizes an independent front suspension and a solid rear axle, as well as the Kinetic Dynamic Suspension System (KDSS) feature that can disconnect the front and rear anti-roll bars.

Pricing for the 2024 GX has yet to be announced, but that information should be available closer to the SUV’s U.S. launch in early 2024.

We’ll have more on everything Ford and Lincoln’s competition is up to soon, so be sure and subscribe to Ford Authority for comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Z71_Tahoe

    It’s fair to call this a Bronco competitor, as Lincoln makes nothing similar. This is nice bridge between Bronco and Defender/G-Wagon

  2. WWBottom

    Sad that Lincoln is a Lexus competitor but offers nothing to compete.

  3. EdwinK

    How difficult could it be to take a Bronco and turn it into a Lincoln? Not sure of the name (Instigator) but it could work out here. Kinda like taking the Navigator theme to the next level.

    1. KevinF

      Very difficult. Why would something like this every be considered? It would take sales away from the Bronco. Just like you are never going to see an S650 Lincoln LS and Continental again. Get real.


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