Ford Authority

Ford Argentina Sales Up Five Percent In May 2023

Ford Argentina sales increased five percent to 2,750 units in May 2023 compared to May 2022. The figures placed Ford as the seventh best-selling car brand in Argentina, behind Toyota, Fiat, Renault, Volkswagen, Peugeot and Chevrolet.

Individual model sales performance was as follows:

During the first five months of the 2023 calendar year, Ford Argentina sales increased 30 percent to 16,024 units.

Sales Results - May 2023 - Argentina - Ford

MODELMAY 2023 / MAY 2022MAY 2023MAY 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
BRONCO SPORT-57.84% 43102-2.62%631 648
ECOSPORT-75.70% 96395-39.85%1,482 2,464
F-SERIES+394.74% 9419+16.19%287 247
KUGA-88.89% 218-96.99%4 133
MAVERICK-50.00% 303606+68.82%1,570 930
MUSTANG* 280+148.57%87 35
RANGER+95.27% 1,609824+82.19%9,809 5,384
TERRITORY-21.44% 403513-35.37%1,166 1,804
TRANSIT+25.56% 167133+55.34%946 609
FORD TOTAL+5.00% 2,7502,619+30.19%16,024 12,308

The Ford Authority Take

Ford Argentina sales in May marks the sixth month of consecutive increases for the brand in the Argentine market. That said, despite the increase, Ford fell from sixth place in April to seventh place in May.

As usual, Ford Argentina’s solid results in May was led by the locally manufactured Ford Ranger. The midsize pickup practically doubled its sales compared to May 2022 and continued to consolidate its position as the brand’s best-selling model, both in Argentina and in South America.

The Ford F-150 and the Transit also increased their market share last month in Argentina, with the full-size pickup having the highest growth rate. In contrast, the entire lineup of crossovers and the Ford Maverick suffered notable double-digit drops for the month.

About The Numbers

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