Ford Argentina Sales Up Five Percent In May 2023

June 12, 2023 2:22 pm

Ford Argentina sales increased five percent to 2,750 units in May 2023 compared to May 2022. The figures placed Ford as the seventh best-selling car brand in Argentina, behind Toyota, Fiat, Renault, Volkswagen, Peugeot and Chevrolet.

Individual model sales performance was as follows:

Ford Bronco Sport sales decreased 57.84 percent to 43 units
Ford EcoSport sales decreased 75.7 percent to 96 units
Ford F-Series sales increased 394.74 percent to 94 units
Ford Kuga sales decreased 88.89 percent to 2 units
Ford Maverick sales decreased 50 percent to 303 units
Ford Mustang sales totaled 28 units
Ford Ranger sales increased 95.27 percent to 1,609 units
Ford Territory sales decreased 21.44 percent to 403 units
Ford Transit sales increased 25.56 percent to 167 units

During the first five months of the 2023 calendar year, Ford Argentina sales increased 30 percent to 16,024 units.

Sales Results - May 2023 - Argentina - Ford

MODEL	MAY 2023 / MAY 2022	MAY 2023	MAY 2022	YTD 2023 / YTD 2022	YTD 2023	YTD 2022
BRONCO SPORT	-57.84%	43	102	-2.62%	631	648
ECOSPORT	-75.70%	96	395	-39.85%	1,482	2,464
F-SERIES	+394.74%	94	19	+16.19%	287	247
KUGA	-88.89%	2	18	-96.99%	4	133
MAVERICK	-50.00%	303	606	+68.82%	1,570	930
MUSTANG	*	28	0	+148.57%	87	35
RANGER	+95.27%	1,609	824	+82.19%	9,809	5,384
TERRITORY	-21.44%	403	513	-35.37%	1,166	1,804
TRANSIT	+25.56%	167	133	+55.34%	946	609
FORD TOTAL	+5.00%	2,750	2,619	+30.19%	16,024	12,308

The Ford Authority Take

Ford Argentina sales in May marks the sixth month of consecutive increases for the brand in the Argentine market. That said, despite the increase, Ford fell from sixth place in April to seventh place in May.

As usual, Ford Argentina’s solid results in May was led by the locally manufactured Ford Ranger. The midsize pickup practically doubled its sales compared to May 2022 and continued to consolidate its position as the brand’s best-selling model, both in Argentina and in South America.

The Ford F-150 and the Transit also increased their market share last month in Argentina, with the full-size pickup having the highest growth rate. In contrast, the entire lineup of crossovers and the Ford Maverick suffered notable double-digit drops for the month.