Ford Authority

Ford Brand Ranked First In U.S. Market Share For Q1 2023

Following some tumultuous times in the automotive world, Ford has thus far bounced back in terms of sales over the past few months, recording a 10 percent increase in Q1 2023 as supply chain problems ease and inventory improves. This has largely been driven by the automaker’s Ford Blue ICE and Ford Pro commercial divisions, which showed strong growth in the first quarter of the year, fueled by a variety of desirable, newer models. Even though Ford’s brand consideration dropped slightly in Q1, it still ranked among the top in terms of most leased makes, and according to Experian’s recently released Q1 2023 Automotive Market Trends report, The Blue Oval ranked third in terms of new vehicle registrations and first in U.S. market share.

Experian Q1 2023 Automotive Market Trends Report U.S. Market Share By Brand

This past quarter, Ford reclaimed the top spot among all automakers in terms of share by commanding 12.5 percent of the total U.S. market, catapulting it ahead of Toyota for the first time since 2019, while the Japanese automaker hung on to first place in this category throughout 2020, 2021, and 2022. One of those two brands has landed in this particular position for some time now, jockeying for position in a competitive market.

Meanwhile, Toyota secured 11.8 percent of the overall market in the first quarter of the year, followed by Chevrolet (11.1 percent), Honda (7 percent), Nissan (6.1 percent), Kia (5.3 percent), Hyundai (5.2 percent), Jeep (4.3 percent), Tesla (4.2 percent), Subaru (4.1 percent), GMC (3.8 percent), Ram (3.2 percent), Mazda (2.4 percent), BMW (2.3 percent), and Mercedes-Benz (2 percent).

Much of Ford’s success in this regard can be tied to consumer interest in certain models, many of which have recently landed on Kelley Blue Book’s list of the most considered vehicles on sale. That list includes the Ford Maverick compact pickup, the full-size Ford F-150, its F-Series counterpart, the Ford Super Duty, and the Ford Explorer crossover.

We’ll have more insights like this to share soon, so be sure and subscribe to Ford Authority for continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Philip Pogue

    I have had Ford’s for 46 years, have a 2010 FordF150 4.6L/2V. Reverse gear band broke with only 43,336 miles on it and at 48,500 miles alternator burnt up. What happened to being Ford Tough? Can’t they make better parts?, especially the prices they cost! Been very disappointed, there older trucks were a whole lot tougher!

  2. Rob

    Still daily driving my long paid for 98 f150 with 4,2/5speed. 320,000 miles and still serving me well.

  3. Scott C

    198,000 on my 1999 all original engine/transmission silver/black 5.4 V8 Ford Econoline E350 cargo van. Sub frame has no rust; I paint it with rust oleum black undercoating every season.I replaced suspension, tie rods, rotors, Goodyear tires — she rides like a Lincoln all day on the interstate. I bought her from a commercial sanitation outfit, so she survived well under tough duty. Headlights point straight and true, even on rough roads, so body, trim and chassis integrity is best in business. Chevy Express vans are good, maybe with a slightly quicker steering ratio, but Ford body and chassis integrity are better. For example, Ford driver and passenger doors open a full 90 degrees with metal retaining straps. Chevy van doors open 70 degrees with canvas retaining straps.
    Anyway, Detroit Iron forever!!!


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