Uber and Ford have long shared a relationship of some sort, dating back to 2016, when the ride share company launched a small fleet of self-driving Fusion sedans. Shortly thereafter, FoMoCo and Uber (along with Lyft) signed a data sharing agreement with an eye toward improving urban congestion rates and reducing emissions, which is something that has only expanded in recent years. Now, the next phase of this process has arrived, as the new Ford Drive leasing pilot program has officially launched for Uber drivers in select cities.
The purpose of Ford Drive is rather simple – to offer a new leasing option for Uber drivers that want to make the switch to an electric vehicle. The new program offers customers access to the Ford Mustang Mach-E in this manner, with deliveries beginning today in the Los Angeles market, which will soon be joined by San Diego as well.
Uber drivers that are interested in participating in the Ford Drive program can lease their new Mach-Es in one- to four-month increments, depending on the location, and they can take delivery of those vehicles in around two weeks. Those drivers will use the Ford Drive app to manage payments and service, the latter of which takes place at Blue Oval dealers.
There are benefits to making the switch to electric, chiefly among them, EV drivers on the Uber platform in North America are eligible for the Zero Emissions incentive, which currently lets them earn an extra $1 on every trip they take, up to $4,000 per calendar year. Additionally, the Mustang Mach-E is eligible for Comfort Electric, Uber’s premium zero exhaust ride offering. Uber is currently aiming to become a zero-emissions platform in North America and Europe by 2030, and has pledged $800 million in incentives and resources to help drivers make the switch to EVs.
We’ll have more on Ford Drive soon, so be sure and subscribe to Ford Authority for around-the-clock Ford news coverage.
Comment
Great idea ! Will allow Ford to earn money on use of software. Is also a better way than investing in developing RoboTaxi.