Ford Authority

Ford Falcon Trademark Filed In Mexico

Ford Motor Company has filed to trademark “Falcon” with the Mexico Institute of Industrial Property, Ford Authority has learned.

Filed on May 12th, 2023, under the serial number 0119852947205, this application contains the description of “the international classification of goods and services for the purposes of the registration of marks and/or list of goods and/or services classified according thereto.”

1960 Ford Falcon Two-Door - Exterior 001 - Front Three Quarters

The Ford Authority Take

The Ford Falcon has existed in multiple forms over the years and across various international markets, dating all the way back to 1960. The original Ford Falcon was a compact passenger car available in a wide array of body styles, lasting in the U.S. until 1970. After it was discontinued in America, the Falcon lived on in other parts of the world – chiefly, Australia, where that Blue Oval team took over development and made the model something designed specifically to appeal specifically to that market.

In Australia, the Ford Falcon became a larger car that lasted in production all the way until 2016, when the very last example rolled off the assembly line. Along the way, many derivatives joined the lineup – some performance-based – and across seven generations, over three million units were produced and sold, making it a common sight Down Under to this day.

1998 Ford Falcon XR6 - Exterior 001 - Rear Three Quarters

This trademark filing signals that FoMoCo may be thinking about reviving the Falcon nameplate in some fashion, much the same way recently filings for Model T, Adrenaline, Capri, Cortina, Escort, Granada, and Orion have hinted at. It’s currently unclear if that will actually be the case, but it is worth noting that The Blue Oval’s EV plans are currently focused on commercial vehicles and what the automaker considers its “icons” – a category that the Falcon certainly deserves to be in.

We’ll have more on this and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford trademark news, Ford business news, Ford Falcon news, and 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. crabbymilton

    Remember it’s just a name. Looked like a really sharp looking sedan but experience shows it’s best not to get your hopes too high about a sedan come back with FORD. Time will tell.

    1. Elizabeth

      Yeah, but tbh I’d love a 4 door EV sedan that was more about being sporty than range. Something that can burn rubber to make up for not burning oil.

  2. Loretta Barnhart

    My Dad first car was falcon and that was in the 60s and my Dad owed fords all his life

  3. Mackerel

    Daily driver is an 03 Falcon at the moment. Like the blue one pictured in the article. Great car. Shame to see them go. Can’t help wonder what abomination will wear the Falcon badge next? Huge shoes to fill, and an EV won’t do it.


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