From the moment the Ford Maverick launched for the 2022 model year, the affordable and efficient compact pickup was in high demand and short supply, and not much has changed on that front in the months since then. As Ford Authority reported back in January, The Blue Oval plans to add a third shift at the Hermosillo Assembly plant next month in an effort to boost production while hiring 1,100 new direct workers and 5,000 indirect employees, though that still may not be enough to satisfy demand, according to Ford CEO Jim Farley.
“Yeah, we’re going to have a capacity increase in July at the plant,” Farley said while speaking during the automaker’s annual shareholder meeting. “That’ll help. Unfortunately, we completely under-called the demand for Mavericks. So, I’m not confident even with the capacity increase that we’re going to have a lot of Mavericks available to everyone. We still have – look, we have a ten day supply of the vehicle. You can find Mavericks. The capacity increase will help, but clearly, the vehicles hit a really positive nerve, especially with the U.S. consumer. And we’re doing everything we can to increase, especially our supply chain, to increase the production.”
It is worth noting that Ford Maverick production has already ramped up somewhat in the early portion of this year, going from 7,143 units in March to 9,649 in April, with total Q1 production coming in at 25,486 units. Currently, production of the 2023 Maverick is expected to end in October, as Ford Authority previously reported.
FoMoCo plans to expand Ford Maverick and Bronco Sport annual production run rate by a total of 80,000 units by the end of the year, which is presumably for both models, combined. However, it’s worth noting that this means the Hermosillo plant will have the capacity to build 80,000 additional units of these vehicles – not that it will, which is important since the automaker is still facing some lingering supply chain issues that continue to hamper production.