The Ford Puma has proved to be very popular in the European market, and was even recognized as being one of the best-selling cars overseas in 2022, with it having maintained its status as such during the first quarter of of 2023. More recently, it was one of the top 25 best selling vehicles in Europe during April 2023, so it should come as no surprise that the sporty crossover once again made the list in May, according to JATO Dynamics’ latest report.
The Ford Puma was ranked 11th out of the list of 25 of its peers, having sold 14,477 units last month. That figure represents an eight percent increase year-over-year. By comparison, the Puma was outpaced by the Peugeot 2008 in 10th, which sold 14,845 units last month, while it outpaced the Toyota Yaris in 11th, with 14,134 sales and the Fiat/Abarth 500 in 13th, with 13,835 sales. Meanwhile, the Dacia Sandero proved to be the most popular vehicle in Europe during May 2023, having sold 21,745 units, barely outperforming the Tesla Model Y with 21,530 sales. The Ford Kuga was also on the list, with 10,594 sales in May.
Overall, the new vehicle market in Europe grew 18 percent, totaling 1,116,472 new vehicle registrations last month, up from 943,435. That means May is the the 10th consecutive month during which European new vehicle sales have increased, which JATO attributes to a market recovering from lockdowns and semiconductor shortages. Moreover, electric vehicle demand was strong, with new registrations increasing by 65 percent last month, accounting for 15 percent of all new vehicle registrations.
“While BEVs and SUVs continue to drive the recovery of the industry, growth across all segments has not been enough to bring total volume back to pre-pandemic levels,” said Felipe Munoz, Global Analyst at JATO Dynamics.
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Comment
How’s this for an investment for Ford – purchase the now bankrupt Lordstown facility from RIDE and convert over to Puma and Maverick Trucks for Hybrids and E vehicle production ? Plenty of local UAW experienced F labor force along with an existing facility that is fairly modern and currently set up for E vehicle production. Might help F with upcoming UAW contract negotiations.