Fresh off winning the 2023 Women’s World Car of the Year Award (WWCOTY) for best four-wheel drive pickup, the next-generation Ford Ranger entered production at the Silverton Assembly plant in South Africa a few months ago, and that same market will soon add the new Wildtrak X trim to its lineup. Meanwhile the new Ford Ranger continues to garner accolades, with the latest being a 2023 South African Car of the Year award.
The Ford Ranger is actually the very first pickup that has ever won this prestigious award, which has been handed out each year since 1986. Even better, the Ford Everest took home second place and a win in the Adventure SUV category, while the Ranger also won top honors in the Double Cab category, impressing judges with its technology and safety features, engine lineup, and driving experience.
“With its enduring legacy which began in 1986, the South African Car of the Year competition has become a highly anticipated event in the automotive industry and continues to be an influential platform for promoting automotive excellence,” said Doreen Mashinini, General Manager for Marketing at Ford South Africa. “We are incredibly proud to witness the Next-Gen Ranger make history by clinching the overall victory in this year’s Car of the Year competition. This accomplishment underscores Ford’s commitment to delivering best-in-class vehicles that not only meet but exceed the needs and expectations of our valued customers.”
“It is an honor for us to receive these prestigious awards from the South African Guild of Mobility Journalists,” said Neale Hill, President, Ford Motor Company Africa. “These awards serve to underline the very positive attributes that the Next-Gen Ranger and Everest bring to our customers locally and globally. I want to thank everyone who has contributed towards the development and launch of these revolutionary models, winning SA’s Car of the Year and rewriting history as the only bakkie to have done so is the best affirmation of our collective efforts. I would also like to make special mention of our employees at both our plants locally who go the extra mile daily to deliver this world class product to our customers.”