Ford Authority

2023 Ford Bronco Gets Mid-Year Price Increase

After launching to tremendous demand amid troubling times, supplier issues, and supply chain shortages, the sixth-generation Ford Bronco has been difficult to find at all – let alone at MSRP – since its launch for the 2021 model year. However, production has ramped up in recent months, and as such, Bronco prices have come down a touch following multiple increases – or, at least, dealer markups aren’t quite as common as they once were. Now, however, sources familiar with the matter have told Ford Authority that the 2023 Ford Bronco is set to receive a mid-year price increase that takes effect today.

This 2023 Ford Bronco price change doesn’t impact all models and trims, nor it is a significant jump by any means. Rather, it affects mostly two-door configurations, including the Big Bend and Black Diamond Base and Advanced Series models, which receive a $250 price jump across the boat, which is the same for the two-door Heritage Limited.

Meanwhile, Big Bend, Black Diamond, and Badlands Sasquatch Package pricing – along with the 10-speed automatic transmission option – goes up by $400, the four-door Bronco Raptor – which is notable given the fact that the high-performance off-roader has received several large price increases since its launch – and two-door Heritage Base both get $500 more expensive, and both the two- and four-door versions of the Badlands and Wildtrak now cost $750 more than before.

All 2023 Ford Bronco models produced prior to today’s date will not be re-invoiced, and price protection will be automatically provided on orders signed or dated prior to July 25th, 2023 and received by FoMoCo on or before July 31st, 2023, which should undoubtedly come as good news for those that have already placed an order for their new SUV, at least.

We’ll have more on the Bronco soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and around-the-clock Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Harry Heinke

    Whew – I ordered my new 2-door Heritage with V-6 and AT back on March 28 so glad to hear Ford will protect my price from that date.

    1. Jim Elsasser

      Dont assume anything from Ford.

  2. Richard Wylie

    Whats Ford going to to about the price increase for the 24 Maverick models for those who had to roll over their 23 order to 24???

    1. Andrew

      Our communication was that Ford would be offering price protection for those rolling orders over the model year, in the past that has meant a individualized certificate for you on the new one, bringing back down to the 23 MY price.

  3. Seagrant

    Ford raises the price $250, dealers in turn raise it $2500. Ain’t a Bronco around me cheaper than $67k regardless of trim.

  4. Stan godsey

    Wow my first bronco was a 1968 it was 1900 hundred dollars broncos cost more than the first house I bought in 1977 whether ford knows it or not you have left many of us regular folks out of the new car buying market


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