Ford Authority

2023 Ford Escape PHEV Attracting Buyers From Other Brands

The refreshed 2023 Ford Escape debuted last year ahead of its launch earlier this year, but the revised crossover didn’t take long to catch on with buyers. In fact, as Ford Authority reported last week, the sporty ST-Line trim made up a significant 40 percent of the model’s sales in June, while production has steadily increased following some software-related delays early in the year. However, it seems as if the 2023 Ford Escape PHEV, in particular, is also proving appealing to owners of other branded vehicles as well, according to the automaker’s most recent sales report.

While the entire crossover lineup enjoyed a 28.7 percent sales increase in Q2 2023, nearly half of all 2023 Ford Escape PHEV customers thus far have come from other brands. This is rather notable as FoMoCo has focused heavily on conquest sales in recent months, particularly with its revamped ICE lineup and all-electric models.

As Ford Authority reported back in April, the Ford Bronco continues to prove incredibly appealing to Jeep Wrangler owners, as the former still counts the latter as its biggest conquest. In the first quarter of the year, Ford Bronco sales rose by 37.57 percent to 32,430 units, growth that was at least partially fueled by its conquest rate of 60 percent – with most of those buyers coming from the Jeep Wrangler and Grand Cherokee. Meanwhile, the automaker’s all-electric vehicle lineup also continues to prove appealing to customers from other brands as well, as it also enjoyed a 60 percent conquest rate in the first quarter of the year.

Aside from revised styling on the outside, the 2023 Ford Escape lineup has received a host of updates including a completely new trim level lineup, standard LED headlamps, a standard 8-inch infotainment screen or an optional 13.2-inch unit, Sync 4, and an available 12.3-inch digital instrument panel cluster.

We’ll have more on the 2023 Ford Escape PHEV soon, so subscribe to Ford Authority for more Ford Escape news and continuous Ford news updates.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. SJB

    Sale up – deliveries flat. Doesn’t matter how many they sell when they are just sitting rotting on the lot in Louisville waiting to be shipped. Ours has been built for 3 months and still hasn’t shipped yet the dealer has received ones with serial numbers way higher than ours.

    1. Sean W

      The same thing happened to me. Ours was built on 4/13 and we FINALLY took delivery of it on 7/12. There was no rhyme or reason why it took so long even after countess phone calls to Ford Customer Service. What infuriated me was to see similar equipped vehicles on my dealer’s lot built 2 MONTHS after mine. The only thing I can say is hang in there, you are not the only one experiencing this issue. I can tell you that after driving this for a week, I am glad I did not stray to a different brand – even as frustrating as the wait has become!


Leave a comment