The 2023 Ford Escape arrived at dealers earlier this year, featuring Sync 4 and updated styling, along with other technological enhancements. Along with those changes came a complete trim level revamp, which ditched the old ones for new names and the all-new ST-Line series. As Ford Authority previously reported, the team in charge of the refresh expected the ST-Line series to be popular, and it turns out buyers have proved them correct in its first few months on the market, according to information the company disclosed as part of its June 2023 U.S. sales report.
According to the automaker, the 2023 Ford Escape ST-Line series represented 40 percent of sales in June 2023. That’s 10 percent below the targeted figure the team expects for the ST-Line series, but given the protracted rollout of the refreshed crossover due to software issues, that ratio is bound to improve as more examples reach U.S. showrooms. As a reminder, the ST-Line series departs significantly from the rest of the lineup by offering a monochromatic paint scheme that includes body-color wheel wells and rocker panels, essentially taking after the Ford Kuga, the Escape’s nearly identical twin in Europe. The ST-Line series is a significant departure for the compact crossover segment, which is trending more towards off-road oriented vehicles and trim lines. As Ford Authority previously reported, the automaker considers the Ford Bronco Sport and Ford Escape to both be entries in the compact crossover segment, which is presumably why Ford created the ST-Line.
The 2023 Ford Escape trim refresh occurred in part due to customer feedback, as the old trims didn’t resonate with buyers, according to the team responsible for the refresh. The lineup starts at Base, with Active and Platinum rounding out the more traditional model range, while the ST-Line series consists of ST-Line, ST-Line Select, and ST-Line Elite. We recently had the chance to sample a 2023 Ford Escape ST-Line Elite hybrid and came away impressed with the crossover.