Ford Authority

2023 Ford Escape ST-Line Series Is Already A Hit With Buyers

The 2023 Ford Escape arrived at dealers earlier this year, featuring Sync 4 and updated styling, along with other technological enhancements. Along with those changes came a complete trim level revamp, which ditched the old ones for new names and the all-new ST-Line series. As Ford Authority previously reported, the team in charge of the refresh expected the ST-Line series to be popular, and it turns out buyers have proved them correct in its first few months on the market, according to information the company disclosed as part of its June 2023 U.S. sales report.

According to the automaker, the 2023 Ford Escape ST-Line series represented 40 percent of sales in June 2023. That’s 10 percent below the targeted figure the team expects for the ST-Line series, but given the protracted rollout of the refreshed crossover due to software issues, that ratio is bound to improve as more examples reach U.S. showrooms. As a reminder, the ST-Line series departs significantly from the rest of the lineup by offering a monochromatic paint scheme that includes body-color wheel wells and rocker panels, essentially taking after the Ford Kuga, the Escape’s nearly identical twin in Europe. The ST-Line series is a significant departure for the compact crossover segment, which is trending more towards off-road oriented vehicles and trim lines. As Ford Authority previously reported, the automaker considers the Ford Bronco Sport and Ford Escape to both be entries in the compact crossover segment, which is presumably why Ford created the ST-Line.

The 2023 Ford Escape trim refresh occurred in part due to customer feedback, as the old trims didn’t resonate with buyers, according to the team responsible for the refresh. The lineup starts at Base, with Active and Platinum rounding out the more traditional model range, while the ST-Line series consists of ST-Line, ST-Line Select, and ST-Line Elite. We recently had the chance to sample a 2023 Ford Escape ST-Line Elite hybrid and came away impressed with the crossover.

We’ll have more on the 2023 Ford Escape soon, so subscribe to Ford Authority for more Ford Escape news, and for continuous Ford news updates.

Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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  1. Thomas Smith

    It’s not a trim level revamp alone….Ford actually added something called tasteful “styling”. The Escape no longer has the gaping catfish front end design.

  2. Jeff

    When will 2023 Escape PHEV be reviewed and delivered to dealers? On order since November Ford sent a notice it will be built Jul 30.

  3. William Sweitzer

    Love the looks of 2023 escape st select but what’s keeping me for trading my 2022 escape on one is what they done to the interior my 2022 heat and ac controls are easy and simple to use . So what did they do put the heat and ac controls along with other systems into this big ugly screen which has to be dangerous to use because you will be looking to where the controls are taking your eyes off the road and could cause an accident in my opinion not very smart thinking my 2 cents worth. Why do engineers take a good thing and screw it up

    1. Nico

      Now you can keep both hands on the wheel and use voice command…kinda like talking to a pet…but, just like a pet, sometimes it will listen, sometimes not! LOL
      This “ST-Line” trim should have been offered from 2020 onward…

  4. Mark

    IMHO the appeal of the ST-Line is the availability of the 2.0L

  5. Mike K

    So does this mean Ford will keep it around a little longer? I thought it and the Edge were axed as of 2024.

  6. Leo

    I wish Ford never dropped the Escape here in Australia..

  7. grumpyunk

    Why bother when it is not an ‘iconic’ vehicle that will impress the stockholders?

    It’s on the chopping block even with sales that would make a lot of other brands jealous.

    Guess it doesn’t make too much per unit, so it’s out with the old. Perhaps the crash of F-150 sales, or at least full dealer lots that cannot accept more trucks, may influence someone to reconsider pricing of the F-150 and killing popular models as MISTAKES.
    Or not.


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