Ford Authority

All-New Hyundai Santa Fe Revealed As Future Ford SUV Rival

Hyundai has been busy rolling out new and rather interestingly-styled products lately, with the most recent being the 2023 Palisade and the high-performance Ioniq 5 N. Now, the South Korean brand continues to update its lineup with the addition of the radically different, uniquely-styled Hyundai Santa Fe, which has just been revealed as a possible competitor to more than one Blue Oval product, it seems.

All-New Hyundai Santa Fe - Exterior 002 - Side

Like the Ioniq 5, the Hyundai Santa Fe eschews rounded lines for straight ones, giving the new crossover a more rugged and retro-futuristic look in a world full of cookie-cutter models. The boxy appearance is more reminiscent of old school off-road-focused SUVs, though this particular model is obviously centered around providing buyers with something they’re more likely to drive on the pavement rather than off of it.

All-New Hyundai Santa Fe - Interior 001

Hyundai hasn’t provided too many details about the new Santa Fe – including available powertrains and exterior dimensions – but did note that it rides on a longer wheelbase than the current model, and it will also be available with a third row. This is notable because the current Santa Fe is only available with two-row seating – making it a Ford Edge competitor – while the addition of a third-row, coupled with an increase in size, could make it more of a Ford Explorer foe, which itself is set to receive a refresh for 2024.

All-New Hyundai Santa Fe - Exterior 003 - Rear Three Quarters

The new Hyundai Santa Fe also gets a totally new interior that’s more upscale looking than the current model and equipped with dual 12.3-inch screens, two wireless charging pads, and available Nappa leather. Otherwise, we’re still awaiting a number of important details regarding the heavily revamped crossover, including pricing, but we’ll know much more when it’s fully revealed next month ahead of its on-sale date in late 2023.

We’ll have more on everything Ford’s competition is up to soon, so be sure and subscribe to Ford Authority for ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Tim

    Are you sure it’s not a Ford Flex???

    1. Mike

      Before I read the tag line that’s what I thought it was a new flex.

  2. Mrx19

    Interesting how the Koreans change styling themes with each new model generation. Hope they thanked Land Rover for their newest direction. Is there one curved line, on this thing, exterior or interior?

    1. Emanon

      Well, the steering wheel and wheels are still round…

  3. eRock9202

    It looks like an EV, and I mean that in a negative way. I was truly considering a hybrid Santa Fe in the future. Looks like it’s off the list. It’s just too ugly. Then again, I do own a 2020 Escape, and that makes me look like the pot calling the kettle black. I digress, this is an ugly boxy design.

  4. Kevin McCabe

    This looks like what you’d get if you bred a 2019 Ford Flex with a 2021 Ford Explorer. Nothing original Hyundai about it.

  5. Obsolete Mercury Owner

    This is like the Late 90’s Taurus of the 20th century

  6. JX

    Damnnn this is going to crush the competition – I wanna bet Hyundai will make top 3, they are already close but this will just break records…

    Amazing and modern design, that interior!!!! This is luxury!

    —hoping price isn’t terrible though

    1. Mark H.

      I don’t think so. They are just pumping the market with channel stuffing, and as usual, and hopefully, it will backfire. The automaker should be removed from the market, simple.

  7. Mark H.

    TBH, the new Santa Fe looks horrible. Not just mediocre cars, but now also getting ugly.

  8. Mf

    The front end is nice. The sides and rear are hugely ugly to me.


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