Back in 2017, Ford announced that it was bringing built-in Amazon Alexa voice service integration to its vehicles, giving customers an even more effective way of controlling certain features and accessing information, hands-free. Then, in 2021, the automaker began rolling out this feature to select vehicles in North American via Ford Power-Up over-the-air software updates, and roughly one year later, an enhanced version of Amazon Alexa integration debuted that gave customers the ability to tailor the feature to their natural way of speaking and personalize the service to suit their everyday vocabulary. Now, Amazon Alexa Built-In has arrived in select European Ford models as well.
Amazon Alexa Built-In will initially launch in select vehicles this year – and will also be integrated during upcoming production of the Ford Mustang Mach-E, Mustang Mach-E GT, and Focus. It gives owners of those models the ability to ask questions or issue commands directly from inside the vehicle without needing a smartphone, and as is the case in the U.S., will become available via a forthcoming Power-Up software update.
In addition to Alexa Built-In, upcoming Ford Power-Up software updates for European customers include Ford Streaming, which enables unlimited audio streaming, as well as news updates and the ability to play games via Alexa. Customers get a 90-day complimentary trial that gives them the ability to listen to music, podcasts, and audiobooks on Alexa-compatible platforms, including Amazon Music, Audible, Kindle, and other third party services.
“We’re thrilled to now offer Alexa to Ford customers in Europe – continuing our mission to deliver personalized, proactive, and intuitive digital experiences that delight drivers and passengers,” said Dean Miles, Director of Product and Business Management, Amazon Smart Vehicles. “Voice AI shines in environments where people are focused on other tasks, and this is particularly important in the vehicle. We can’t wait to hear feedback from Ford customers about how Alexa is enriching their drive.”