Ford-Backed Security Company Canopy Launches New Pickup Cam

Back in January 2022, Ford and ADT announced that the two companies were teaming up to create a new joint-venture called Canopy. This new outfit aims to combine FoMoCo’s AI-driven camera technology with the ADT’s security monitoring services to provide improved vehicle security. At that time, Canopy showed off its capabilities, which include using a camera mounted on the outside of a truck or van to monitor equipment onboard, and alert owners via a smartphone app if someone tries to steal it, as well as issue a verbal warning to the prospective thief as well. Now, Canopy’s very first product – the Pickup Cam – is available to pre-order, the company has announced.

The Canopy Pickup Cam is a connected security camera for pickup trucks that’s designed to provide real-time truck bed monitoring when the vehicle is parked and the owner is away. The Pickup Cam provides customers with a complete view of the truck bed, with a 180-degree wide field of view, all captured in high-definition, and it has a dynamic LED bar that serves as an initial deterrent, signaling when the vehicle is under intelligent surveillance. Every Pickup Cam is connected to a Canopy Hub, which provides cellular connectivity and dedicated power to enable continuous monitoring. The complete system can be self-installed in about 15 minutes.

The camera works with the Canopy Security app, where users can view live video and past recorded events. Users will receive a push notification whenever suspicious activity is detected, while recorded footage is stored securely on the cloud. The app also includes an on-demand emergency help feature that connects users with an ADT professional monitoring agent. The Canopy Pickup Cam retails for $299, with a subscription cost of $14.99 per month, but right now, it’s available for $149.50 with a free subscription through November 1^st as part of a special promotion.

“Every day, vehicle owners load their trucks with the tools that make their work possible. These vehicles are designed to transport their livelihood, yet, they offer little protection. Traditional security measures, such as lockboxes, cables, and covers add unnecessary time and effort to the work day,” said Canopy CEO Christian Moran. “The harsh reality is most people who use these products don’t find out about a theft until it’s too late. At Canopy, we saw these problems as an opportunity to redefine vehicle security. We combined the benefits found in smart home technology with our automotive and AI expertise to deliver a great connected experience for vehicle owners.”

We’ll have more on Canopy soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.