After debuting with a surprisingly low sub-$40k price tag (at least for the work-focused Pro model), the Ford F-150 Lightning has been treated to a host of price increases in the months since, which made the EV pickup significantly more expensive. However, with The Blue Oval ramping up production and some order holders bailing due to these price jumps, we recently saw the Ford F-150 Lightning get a rare factory incentive. Now, the entire F-150 Lightning lineup has received a pretty deep price cut, too.
| 2023 Ford F-150 Lightning Price – July17th, 2023 | 2023 Ford F-150 Lightning Price – July16th, 2023 | + / – July 16th Price | |
|---|---|---|---|
| Pro | $49,995 | $59,974 | $-9979 |
| XLT | $54,995 | $64,474 | $-9479 |
| XLT High | $59,995 | $68,474 | $-8479 |
| XLT High Extended Range | $69,995 | $78,874 | $-8879 |
| Lariat | $69,995 | $76,974 | $-6979 |
| Lariat Extended Range | $77,495 | $85,974 | $-8479 |
| Platinum | $91,995 | $98,074 | $-6079 |
The Ford F-150 Lightning Pro receives the biggest price decrease of $9,979, which drops its starting MSRP all the way back down to $49,995, minus destination and delivery fees of $1,995. The XLT with equipment group 311A follows suit with a a $9,479 price cut, while the range-topping Platinum has been treated to the smallest decrease of $6,079. Regardless, all other F-150 Lightning models are at least $8,000 cheaper moving forward, which is a rather large figure. Ford attributes these sharp cuts to a number of factors – increasing capacity at the Rouge Electric Vehicle Center, scaling production and cost, and improved battery raw material costs.
On top of these price cuts, Ford is also offering a $1,000 bonus for retail customers who build their own XLT, Lariat, or Platinum model through their dealer or via Ford.com from July 6th to July 31st as part of the automaker’s national summer sales event, while Ford Credit is also offering eligible buyers interest rates as low as 1.9 percent for 36 months – plus, some customers can also take advantage of the $7,500 federal tax credit, to boot.
“Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints, and other factors drove up the cost of the EV truck for Ford and our customers,” said Marin Gjaja, chief customer officer, Ford Model e. “We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.”
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Comments
Reduce the number of physical controls even more…make the cabin look like Tesla.
Don’t even think about HUD.
Don’t do any air suspension!!
I’m sure you’ll have to cut another 20 grand in the nearest future.
It is obvious that you are not a real truck driver. Touch panels are useless when you drive with work gloves on, and have to keep them on. Let Ford decide how to make trucks since Henry invented the first gas powered truck, and Ford is the best and largest truck maker in history.
Early adopters bought, now we are entering in to what will be a very, very long growth cycle for these EV trucks. GM has the mainstream Silverado EV coming out as well, which arguably offers better range than the Lightning. So Ford has some mainstream competition on the radar. It will be interesting to see what happens over the next year or so in this segment of the market.
But the GM starts at 80K.
Too bad the demand is still so high on the Maverick. Otherwise it would be nice to see them reverse the price increase trend on it like they did the Lightning…
This was obviously coming but it won’t help anything, these things should be cheaper than ICE vehicles. The dealers around me have about 50 lightnings combined and a couple hundred mach-e’s. They need to match pricing with China (30k for a mach E) and match their terrible Lightning specifications to a better price.
It’s the range stupid! The EPA range of the base Silverado, and Cybertruck appear to be 100 miles or more greater than the standard battery Lightning. And, you still can’t order a Pro if you try to on the Ford website. The Pro appears to be a 2024 model that is not available. So, Ford has in effect reduced the price $10,000 on a model that you cannot order. If the 2024 Lightnings come with a much higher range, current owners and those thinking of ordering now will be victimized again. You may want to wait until you see the range of the 2024’s before deciding to order.
“It’s the range stupid!” Well said.
If you paid the high price plus some ridiculous dealer adder how far underwater will you be in a year or so on your loan? Once you do the math have a few stuff drinks.
i think i would order one today… but.. the battery chemistry is Li-On with pouch design.. a cheaper design.. but still they are making the battery pack repairable. on the other hand.. the SPR is empty.. and we are one crisis from five dollar gas. a vexing situation.. very vexing
Basically, if there was anything Ford could do to offend a potential Lightning customer, they tried it. Raise the price four times, check. Set prices so ANY extended range version will cost more than $80,000, the threshold for the $7500 tax rebate, check. Eliminate the Ford shareholder discount, check. Institute a lottery system for who gets to order and when (called waves), and not tell anyone how it works, check. Design the battery so it can self-ignite, check.
I am 4th generation Ford Motor Company. I have been bred to be loyal to Ford, but I now find myself asking the question “Why would I want to do business with these people”?
Excellent news, finally Ford is learning to mass produce EVs.
No worries about Cybertrk for now as the production will be very low until 2023-12.
Until then Rivian R1T will be a tough competition.
But next year, Tesla will ramp up production of Cybertrk and by that time, Lightning production will also be high.
With F-150 Lightning, we save $7,000 over 5 year period with the price ($50,000) being $15,000 more than base version of gas truck.
In 11 years, we get ROI, however Lightning has 4WD, big screen monitor, smoother drive, frunk and so on.
https://fueleconomy.gov/feg/Find.do?action=sbs&id=46160&id=46329