After debuting with a surprisingly low sub-$40k price tag (at least for the work-focused Pro model), the Ford F-150 Lightning has been treated to a host of price increases in the months since, which made the EV pickup significantly more expensive. However, with The Blue Oval ramping up production and some order holders bailing due to these price jumps, we recently saw the Ford F-150 Lightning get a rare factory incentive. Now, the entire F-150 Lightning lineup has received a pretty deep price cut, too.
|2023 Ford F-150 Lightning Price – July17th, 2023||2023 Ford F-150 Lightning Price – July16th, 2023||+ / – July 16th Price|
|XLT High Extended Range||$69,995||$78,874||$-8879|
|Lariat Extended Range||$77,495||$85,974||$-8479|
The Ford F-150 Lightning Pro receives the biggest price decrease of $9,979, which drops its starting MSRP all the way back down to $49,995, minus destination and delivery fees of $1,995. The XLT with equipment group 311A follows suit with a a $9,479 price cut, while the range-topping Platinum has been treated to the smallest decrease of $6,079. Regardless, all other F-150 Lightning models are at least $8,000 cheaper moving forward, which is a rather large figure. Ford attributes these sharp cuts to a number of factors – increasing capacity at the Rouge Electric Vehicle Center, scaling production and cost, and improved battery raw material costs.
On top of these price cuts, Ford is also offering a $1,000 bonus for retail customers who build their own XLT, Lariat, or Platinum model through their dealer or via Ford.com from July 6th to July 31st as part of the automaker’s national summer sales event, while Ford Credit is also offering eligible buyers interest rates as low as 1.9 percent for 36 months – plus, some customers can also take advantage of the $7,500 federal tax credit, to boot.
“Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints, and other factors drove up the cost of the EV truck for Ford and our customers,” said Marin Gjaja, chief customer officer, Ford Model e. “We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.”