Ford Authority

U.S. Ford Motor Company Sales Up 10 Percent In Q2 2023

Ford Motor Company sales increased 10 percent to 531,662 units during second quarter of 2023 in the United States. Sales increased at Ford and decreased at Lincoln.

“Ford achieved both best-selling brand and truck for six consecutive months this year on the strength of F-Series, vans, our new Escape and F-150 Lightning,” said Vice President, Sales distribution, and Trucks, Andrew Frick. “Our EV sales continue to grow. Improved Mustang Mach-E inventory flow began to hit at the end of Q2 following the retooling of our plant earlier this year, which helped Mustang Mach-E sales climb 110 percent in June,” he added.

FoMoCo Sales Notes – U.S. Q2 2023

  • Total Ford Motor Company sales during second quarter of 2023 increased 9.9 percent to 531,662 units
    • Truck sales increased 26.2 percent to 295,602 units
    • SUV sales decreased 5.0 percent to 225,299 units
    • Car sales decreased 12.4 percent to 10,761 units
    • Electric vehicle sales totaled 14,843 units, down 2.8 percent year to year
    • Hybrid vehicle sales totaled 34,589 units, up 15.7 percent year to year
    • Internal combustion sales totaled 482,230 units, up 10.0 percent year to year
  • Ford is America’s number one brand for six consecutive months this year on strength of pickups, vans, commercial vehicles and new Escape
  • Ford outsells all of GM in total pickup sales in Q2 with F-Series, Ranger and Maverick sales of 246,155
    • F-Series is America’s No. 1 truck with Q2 sales up 34.0 percent; first half sales of F-Series up 27.9 percent -widening its lead over Chevrolet Silverado by over 118,000 trucks
    • F-Series is America’s best-selling truck with sales up 21.1 percent totaling 170,377 pickups – outpacing Silverado by 46,000 trucks
  • Total Ford truck sales accelerated in Q2 – up 26.2 percent and making Ford America’s No. 1 selling truck manufacturer this year, outselling GM’s combined truck and van sales by 61,000 trucks
    • As America’s number one van, Transit van sales were up 30.1 percent, also, E-Series climbed 63.7 percent

Brand & Model Sales

Ford sales increased 11.2 percent to 511,538 units:

Lincoln sales decreased 15.2 percent to 20,124 units:

During the first six months of the 2023 calendar year, Ford Motor Company sales increased 10 percent to 1,007,568 units.

Sales Results - Q2 2023 - USA - Ford

MODELQ2 2023 / Q2 2022Q2 2023Q2 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
BRONCO-16.37% 26,15031,269+6.82%58,580 54,842
BRONCO SPORT+12.94% 33,27229,460+7.85%63,143 58,549
E-SERIES+63.70% 8,7355,336+55.70%19,520 12,537
ECOSPORT-90.96% 8599,498-86.01%2,508 17,924
EDGE+4.64% 26,20225,041-9.66%46,484 51,453
ESCAPE+28.66% 43,69033,958-12.28%64,839 73,920
EXPEDITION+52.39% 20,00713,129+72.30%39,366 22,847
EXPLORER-22.96% 46,36260,181+1.46%104,423 102,917
F-SERIES+33.96% 212,516158,644+27.91%382,893 299,345
GT-95.45% 122-46.55%31 58
HEAVY TRUCKS+20.03% 3,7573,130+28.15%7,802 6,088
MAVERICK+7.76% 21,02119,508+9.67%42,499 38,753
MUSTANG-12.22% 10,76012,258-2.95%25,471 26,244
MUSTANG MACH-E-21.09% 8,63310,941-20.57%14,040 17,675
RANGER-22.12% 12,61816,201-28.73%24,118 33,840
TRANSIT+30.12% 32,03124,617+53.12%64,046 41,828
TRANSIT CONNECT-27.05% 4,9246,750-38.00%8,747 14,107
FORD TOTAL+11.22% 511,538459,943+10.95%968,510 872,927

Sales Results - Q2 2023 - USA - Lincoln

MODELQ2 2023 / Q2 2022Q2 2023Q2 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
AVIATOR-50.24% 2,9775,983-25.00%8,213 10,950
CORSAIR-20.95% 5,6087,094-31.39%9,631 14,038
NAUTILUS+1.26% 6,8516,766+4.23%12,356 11,855
NAVIGATOR+20.14% 4,6883,902+46.41%8,858 6,050
LINCOLN TOTAL-15.25% 20,12423,745-8.94%39,058 42,893

Sales Results - Q2 2023 - USA - FMC Totals

BRANDQ2 2023 / Q2 2022Q2 2023Q2 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
FORD TOTAL+11.22% 511,538459,943+10.95%968,510 872,927
LINCOLN TOTAL-15.25% 20,12423,745-8.94%39,058 42,893
FMC USA TOTAL+9.92% 531,662483,688+10.02%1,007,568 915,820

About The Numbers

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  1. Bill

    It’s time for Lincoln to go bye bye

    1. Cigna

      They are going bye bye, they will be China-only by 2030.

      1. Davido49

        Are you trolling? Not reading!? Best selling brand in US in ’23. For good reason. Top notch product line up. Go Ford Motor! 🇺🇸

  2. Bruce Holberg

    EV sales total 2.8 percent of company sales. They have a steep hill to climb to get to their stated 2025-2030 goals.

    1. Davido49

      Everyone does! Other than Tesla that has had 10yr head start. All bout infrastructure. Now Ford Motor can piggy bk Teslas charging infrastructure .. HUGE .

  3. Davido49

    Lincoln must NEVER go away! It’s sales are in line w/ Acura & others. A luxury brand is HUGE importance to any full line major automaker! Lincoln is an iconic brand w/ excellent vehicles.

    1. GaryE

      Dream on. Lincoln is nowhere near Acura and all currently. ALL the others offer sedans, performance and style. Lincoln offers same old same old Ford with Lincoln grille. Yes, Lincoln is iconic but hasn’t been allowed to be iconic for the past 20 years. Sell the brand to some other company so it can thrive as a full line brand instead of the current also-been.


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