Ford Motor Company sales increased 10 percent to 531,662 units during second quarter of 2023 in the United States. Sales increased at Ford and decreased at Lincoln.
“Ford achieved both best-selling brand and truck for six consecutive months this year on the strength of F-Series, vans, our new Escape and F-150 Lightning,” said Vice President, Sales distribution, and Trucks, Andrew Frick. “Our EV sales continue to grow. Improved Mustang Mach-E inventory flow began to hit at the end of Q2 following the retooling of our plant earlier this year, which helped Mustang Mach-E sales climb 110 percent in June,” he added.
FoMoCo Sales Notes – U.S. Q2 2023
- Total Ford Motor Company sales during second quarter of 2023 increased 9.9 percent to 531,662 units
- Truck sales increased 26.2 percent to 295,602 units
- SUV sales decreased 5.0 percent to 225,299 units
- Car sales decreased 12.4 percent to 10,761 units
- Electric vehicle sales totaled 14,843 units, down 2.8 percent year to year
- Hybrid vehicle sales totaled 34,589 units, up 15.7 percent year to year
- Internal combustion sales totaled 482,230 units, up 10.0 percent year to year
- Ford is America’s number one brand for six consecutive months this year on strength of pickups, vans, commercial vehicles and new Escape
- Ford outsells all of GM in total pickup sales in Q2 with F-Series, Ranger and Maverick sales of 246,155
- F-Series is America’s No. 1 truck with Q2 sales up 34.0 percent; first half sales of F-Series up 27.9 percent -widening its lead over Chevrolet Silverado by over 118,000 trucks
- F-Series is America’s best-selling truck with sales up 21.1 percent totaling 170,377 pickups – outpacing Silverado by 46,000 trucks
- Total Ford truck sales accelerated in Q2 – up 26.2 percent and making Ford America’s No. 1 selling truck manufacturer this year, outselling GM’s combined truck and van sales by 61,000 trucks
- As America’s number one van, Transit van sales were up 30.1 percent, also, E-Series climbed 63.7 percent
Brand & Model Sales
Ford sales increased 11.2 percent to 511,538 units:
- Ford Bronco sales decreased 16.37 percent to 26,150 units
- Ford Bronco Sport sales increased 12.94 percent to 33,272 units
- Ford E-Series sales increased 63.7 percent to 8,735 units
- Ford E-Transit sales decreased 23.84 percent to 1,744 units
- Ford EcoSport sales decreased 90.96 percent to 859 units
- Ford Edge sales increased 4.64 percent to 26,202 units
- Ford Escape sales increased 28.66 percent to 43,690 units
- Ford Expedition sales increased 52.39 percent to 20,007 units
- Ford Explorer sales decreased 22.96 percent to 46,362 units
- Ford F-150 Lightning sales increased 118.71 percent to 4,466 units
- Ford F-Series sales increased 32.85 percent to 208,050 units
- Ford GT sales decreased 95.45 percent to 1 units
- Ford Heavy Trucks sales increased 20.03 percent to 3,757 units
- Ford Maverick sales increased 7.76 percent to 21,021 units
- Ford Mustang sales decreased 12.22 percent to 10,760 units
- Ford Mustang Mach-E sales decreased 21.09 percent to 8,633 units
- Ford Ranger sales decreased 22.12 percent to 12,618 units
- Ford Transit sales increased 35.65 percent to 30,287 units
- Ford Transit Connect sales decreased 27.05 percent to 4,924 units
Lincoln sales decreased 15.2 percent to 20,124 units:
- Lincoln Aviator sales decreased 50.24 percent to 2,977 units
- Lincoln Corsair sales decreased 20.95 percent to 5,608 units
- Lincoln Nautilus sales increased 1.26 percent to 6,851 units
- Lincoln Navigator sales increased 20.14 percent to 4,688 units
During the first six months of the 2023 calendar year, Ford Motor Company sales increased 10 percent to 1,007,568 units.
Sales Results - Q2 2023 - USA - Ford
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| BRONCO | -16.37% | 26,150 | 31,269 | +6.82% | 58,580 | 54,842 |
| BRONCO SPORT | +12.94% | 33,272 | 29,460 | +7.85% | 63,143 | 58,549 |
| E-SERIES | +63.70% | 8,735 | 5,336 | +55.70% | 19,520 | 12,537 |
| E-TRANSIT | -23.84% | 1,744 | 2,290 | -3.19% | 2,912 | 3,008 |
| ECOSPORT | -90.96% | 859 | 9,498 | -86.01% | 2,508 | 17,924 |
| EDGE | +4.64% | 26,202 | 25,041 | -9.66% | 46,484 | 51,453 |
| ESCAPE | +28.66% | 43,690 | 33,958 | -12.28% | 64,839 | 73,920 |
| EXPEDITION | +52.39% | 20,007 | 13,129 | +72.30% | 39,366 | 22,847 |
| EXPLORER | -22.96% | 46,362 | 60,181 | +1.46% | 104,423 | 102,917 |
| F-150 LIGHTNING | +118.71% | 4,466 | 2,042 | +281.40% | 8,757 | 2,296 |
| F-SERIES | +32.85% | 208,050 | 156,602 | +25.95% | 374,136 | 297,049 |
| GT | -95.45% | 1 | 22 | -46.55% | 31 | 58 |
| HEAVY TRUCKS | +20.03% | 3,757 | 3,130 | +28.15% | 7,802 | 6,088 |
| MAVERICK | +7.76% | 21,021 | 19,508 | +9.67% | 42,499 | 38,753 |
| MUSTANG | -12.22% | 10,760 | 12,258 | -2.95% | 25,471 | 26,244 |
| MUSTANG MACH-E | -21.09% | 8,633 | 10,941 | -20.57% | 14,040 | 17,675 |
| RANGER | -22.12% | 12,618 | 16,201 | -28.73% | 24,118 | 33,840 |
| TRANSIT | +35.65% | 30,287 | 22,327 | +57.48% | 61,134 | 38,820 |
| TRANSIT CONNECT | -27.05% | 4,924 | 6,750 | -38.00% | 8,747 | 14,107 |
| FORD TOTAL | +11.22% | 511,538 | 459,943 | +10.95% | 968,510 | 872,927 |
Sales Results - Q2 2023 - USA - Lincoln
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| AVIATOR | -50.24% | 2,977 | 5,983 | -25.00% | 8,213 | 10,950 |
| CORSAIR | -20.95% | 5,608 | 7,094 | -31.39% | 9,631 | 14,038 |
| NAUTILUS | +1.26% | 6,851 | 6,766 | +4.23% | 12,356 | 11,855 |
| NAVIGATOR | +20.14% | 4,688 | 3,902 | +46.41% | 8,858 | 6,050 |
| LINCOLN TOTAL | -15.25% | 20,124 | 23,745 | -8.94% | 39,058 | 42,893 |
Sales Results - Q2 2023 - USA - FMC Totals
| BRAND | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| FORD TOTAL | +11.22% | 511,538 | 459,943 | +10.95% | 968,510 | 872,927 |
| LINCOLN TOTAL | -15.25% | 20,124 | 23,745 | -8.94% | 39,058 | 42,893 |
| FMC USA TOTAL | +9.92% | 531,662 | 483,688 | +10.02% | 1,007,568 | 915,820 |
About The Numbers
- All percent change figures compared to Ford Motor Company sales for Q2 2022, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company Q2 2023 sales reports:
- Ford Motor Company sales Q2 2023 U.S.A (this page)
- Ford sales Q2 2023 U.S.A. (Ford brand)
- Lincoln sales Q2 2023 U.S.A.
- Ford Motor Company sales April 2023 U.S.A.
- Ford Motor Company sales May 2023 U.S.A.
- Ford Motor Company sales June 2023 U.S.A.
- Ford China sales Q2 2023
- Ford Motor Company Canada sales Q2 2023
- Ford Canada sales Q2 2023
- Lincoln Canada sales Q2 2023
- Ford Motor Company Argentina sales Q2 2023
- Ford Argentina sales April 2023 (Ford brand)
- Ford Argentina sales May 2023 (Ford brand)
- Ford Argentina sales June 2023 (Ford brand)
- Ford Motor Company Colombia sales Q2 2023
- Ford Colombia sales April 2023 (Ford brand)
- Ford Colombia sales May 2023 (Ford brand)
- Ford Colombia sales June 2023 (Ford brand)
- Ford Motor Company Brazil sales Q2 2023
- Ford Brazil sales April 2023 (Ford brand)
- Ford Brazil sales May 2023 (Ford brand)
- Ford Brazil sales June 2023 (Ford brand)
- Ford Motor Company Mexico sales Q2 2023
- Ford Motor Company sales Q2 2023 U.S.A (this page)
Comments
It’s time for Lincoln to go bye bye
They are going bye bye, they will be China-only by 2030.
Are you trolling? Not reading!? Best selling brand in US in ’23. For good reason. Top notch product line up. Go Ford Motor! 🇺🇸
EV sales total 2.8 percent of company sales. They have a steep hill to climb to get to their stated 2025-2030 goals.
Everyone does! Other than Tesla that has had 10yr head start. All bout infrastructure. Now Ford Motor can piggy bk Teslas charging infrastructure .. HUGE .
Lincoln must NEVER go away! It’s sales are in line w/ Acura & others. A luxury brand is HUGE importance to any full line major automaker! Lincoln is an iconic brand w/ excellent vehicles.
Dream on. Lincoln is nowhere near Acura and all currently. ALL the others offer sedans, performance and style. Lincoln offers same old same old Ford with Lincoln grille. Yes, Lincoln is iconic but hasn’t been allowed to be iconic for the past 20 years. Sell the brand to some other company so it can thrive as a full line brand instead of the current also-been.