Ford Authority

Ford Named ‘Most Innovative’ Brand By AutomotiveInnovations

Ford – as a company – has earned its fair share of accolades in recent months, a long list that includes being named one of Newsweek‘s seven World’s Greatest Auto Disruptors for 2023, while also garnering praise from the Carbon Disclosure Project (CDP) for its water conservation practices, to name just a couple. Now, just a couple of months after Ford received approval for its customers to use its BlueCruise hands-free highway driving assist feature on public roads in the UK, the automaker has been named as one of the most innovative brands on the planet by AutomotiveInnovations.

More specifically, Ford received the honor of being the “most innovative volume brand” among all automakers, as well as the “most innovative volume brand ‘Autonomous driving and ADAS’ and the most innovative volume brand in the category of “Connected Car Services.” Each year, AutomotiveInnovations teams up with the Center of Automotive Management (CAM) to honor the most innovative achievements in the automotive industry, which it has done every year since 2012.

Overall, it was a dominant showing for The Blue Oval, which scored 91.2 points overall, ranking it ahead of second-place Volkswagen (82.0 points) and third-place Toyota (64.6 points). “For the first time since 2014, Ford is once again the most innovative volume brand,” said center director Dr.Stefan Bratzel. “A high balance of innovative strengths in the most important technology fields was one of the success factors.”

“Throughout our 120 years history we’ve consistently innovated, producing vehicles and technologies with customers’ needs at the forefront of our minds,” said Silke Seitz, director, Digital Products Europe, who collected the award for Ford. “The automotive industry today is changing at a rate never before seen, so to be recognized for our innovation at this time is a proud moment and testament to the agility, ability, and continuing ambition of the company.”

We’ll have more ford accolades to share soon, so be sure and subscribe to Ford Authority for continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. JE

    Most innovative brand with a more than boring and incomplete lineup and way behind of really innovative brands like Tesla, Lucid, Polestar, Audi, Porsche, BMW, MB or even GM just to mention some? It must be very good the thing that the people at Automotiveinnovations have been smoking.

  2. JimL

    Innovation awards don’t mean much if you have production issues and if you are constantly struggling with quality issues.

  3. Jim Elsasser

    Innovative at what? It sure isnt styling. Id call it boring and mundane. They lost me with their Japanese like styling of the Mustang after 2014. Did get a 23 Bronco which I love for its American look…but are too cheap to put an owners manual with it.

  4. The Retired Viking

    Inovative in collecting more dollars in deposits for cars they likely will never manufacture. The customer will get their deposit back, and the dealer keeps the “float” (Interest collected on the deposits. Not sure if FoMoCo will demand a percentage of the take.)

  5. Plains States Patriots

    Well done, President Farley and Ford!
    Innovation is what has made America grow so exponentially over so many years!
    It’s good to be proud of America and American Ford!


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