Ford – as a company – has earned its fair share of accolades in recent months, a long list that includes being named one of Newsweek‘s seven World’s Greatest Auto Disruptors for 2023, while also garnering praise from the Carbon Disclosure Project (CDP) for its water conservation practices, to name just a couple. Now, just a couple of months after Ford received approval for its customers to use its BlueCruise hands-free highway driving assist feature on public roads in the UK, the automaker has been named as one of the most innovative brands on the planet by AutomotiveInnovations.
More specifically, Ford received the honor of being the “most innovative volume brand” among all automakers, as well as the “most innovative volume brand ‘Autonomous driving and ADAS’ and the most innovative volume brand in the category of “Connected Car Services.” Each year, AutomotiveInnovations teams up with the Center of Automotive Management (CAM) to honor the most innovative achievements in the automotive industry, which it has done every year since 2012.
Overall, it was a dominant showing for The Blue Oval, which scored 91.2 points overall, ranking it ahead of second-place Volkswagen (82.0 points) and third-place Toyota (64.6 points). “For the first time since 2014, Ford is once again the most innovative volume brand,” said center director Dr.Stefan Bratzel. “A high balance of innovative strengths in the most important technology fields was one of the success factors.”
“Throughout our 120 years history we’ve consistently innovated, producing vehicles and technologies with customers’ needs at the forefront of our minds,” said Silke Seitz, director, Digital Products Europe, who collected the award for Ford. “The automotive industry today is changing at a rate never before seen, so to be recognized for our innovation at this time is a proud moment and testament to the agility, ability, and continuing ambition of the company.”