The all-new, next-generation Ford Ranger has faced heavy demand in Australia since its launch there last year, a problem that’s only been amplified by various parts shortages that have hampered production. The high-performance Ranger Raptor also sold out quickly in Australia, and has already received a price increase to boot. Now, the Ford Ranger lineup in Australia is set to get yet another price increase amid rising raw materials costs and various other issues, according to CarExpert.
The Ford Ranger will be anywhere from $200 to $1,200 (AUS) more expensive than before following this latest price update, meaning that the mid-size pickup will now start out at $36,380 for the base XL single cab-chassis 4×2, with the range-topping Ranger Raptor featuring an $87,990 price tag. These pricing updates apply to every Ford Ranger pickup sold in Australia from August 2023 onward, and are being blamed largely on higher materials costs and fluctuating currency exchange rates.
“The price adjustments are consistent with the evaluation of market conditions we regularly undertake across our product portfolio, which take into consideration a number of different external factors such as currency and material cost considerations,” a Ford Australia spokesperson confirmed to CarExpert.
These price changes affect almost the entire Ford Ranger lineup in Australia, save for the brand new, off-road-focused Wildtrak X – which fills the gap between the Wildtrak and Ranger Raptor – as it stands put at $75,990. Otherwise, the entry-level XL trim gets a $200 price increase across the board, followed by the XLT SuperCab and SuperCrew models, as well as the Sport SuperCrew and Wildtrak 2.0L bi-turbo 4×4 at $500, while the rest of the lineup – all powered by either the 3.0L gas or diesel powerplants – will be $1,200 more expensive.
We’ll have more on the Ranger soon, so be sure to subscribe to Ford Authority for the latest Ford Ranger news and continuous Ford news coverage.
Comments
they are raising the price due to greed, since people want them, they think they can get more money.
You can make more money if you sell it cheaper. Lets say it cost $40,000 to build a ford ranger raptor but the dealer sells it for 80,000-100,000. Not very many people are going to buy a 80-100 grand truck. You might get 2 buyers in a month. Now if you take the Ford Ranger Raptor and sell it for $45,000 you’ll have more buyers. Instead of selling 2 a month for 80-100 you can sell 20-30 in one month plus you made more money.
ARE YOU TRYING TO PUT URSELVES OUT OF BUISNESS. YOUR DOING A GOOD JOB RECALLS PRICE HIKES EVERY 3 TO 6MNTHS . CANNOT BUILD ANYTHING , it takes yrs to get it if u order it. Lol lol
Your lower priced Maverick was great till you let dealers screw people. You have been around for how many yrs and u cannot build it lol . Maybe it’s time ……
I worked Ford Ford Motor Company in South Africa for 20 years, until I retired, not out of choice, but due age. I believe the price of all current vehicles have been increased to achieve price parity with the new electric vehicle fad. In SA we have daily “load shedding”. Won’t be going far with electric vehicles, all intentional.