In recent years – even prior to the pandemic – car shows have seemingly lost their luster, with many automakers pulling out of those events and attendance on the decline. That includes even the North American International Auto Show – also known as the Detroit Auto Show – which was once a flagship event among its peers. After being canceled as a result of the pandemic, the legendary event returned as an outdoor festival in 2021, and is seemingly back on track, even playing host to the debut of the all-new, S650 Ford Mustang last September. Now, the 2023 Detroit Auto Show will host not just one, but two new Blue Oval vehicle reveals when it takes place this upcoming September, according to WXYZ News.
Ford will indeed reveal two new vehicles at the 2023 Detroit Auto Show, but it won’t be alone in that regard – in fact, both of its Detroit big three brethren, General Motors and Stellantis, will also reveal two new vehicles each at the upcoming show during Media and Technology Days on September 13th and 14th. In addition to these new vehicle reveals, the event – set to take place at Huntington Place in Downtown Detroit – will play host to twice as many participating brands as last year, a new EV experience indoor track, ride-and-drives, and a Mobility Global Forum.
“We are thrilled by the tremendous support of our hometown Detroit Three in bringing these exciting reveals and their products and vehicle activations to the show,” said Detroit Auto Show Chairman Thad Szott. “We expect the momentum created by these unveilings to generate outstanding media and consumer attendance and interest.”
“This year’s show represents the next step in its evolution and in the evolution of the industry itself,” Szott added. “Automotive technology is changing so rapidly; how do we make people comfortable with it? We’re planning for a show that not only embraces and educates about this new technology, but offers an immersion into it. And with twice the number of brands participating, there’ll be no shortage of engaging with it.”