Ford Authority

Ford To Reveal Two New Vehicles At 2023 Detroit Auto Show

In recent years – even prior to the pandemic – car shows have seemingly lost their luster, with many automakers pulling out of those events and attendance on the decline. That includes even the North American International Auto Show – also known as the Detroit Auto Show – which was once a flagship event among its peers. After being canceled as a result of the pandemic, the legendary event returned as an outdoor festival in 2021, and is seemingly back on track, even playing host to the debut of the all-new, S650 Ford Mustang last September. Now, the 2023 Detroit Auto Show will host not just one, but two new Blue Oval vehicle reveals when it takes place this upcoming September, according to WXYZ News.

Detroit Auto Show Ford Mustang Mach-E - Exterior 001 - Rear

Ford will indeed reveal two new vehicles at the 2023 Detroit Auto Show, but it won’t be alone in that regard – in fact, both of its Detroit big three brethren, General Motors and Stellantis, will also reveal two new vehicles each at the upcoming show during Media and Technology Days on September 13th and 14th. In addition to these new vehicle reveals, the event – set to take place at Huntington Place in Downtown Detroit – will play host to twice as many participating brands as last year, a new EV experience indoor track, ride-and-drives, and a Mobility Global Forum.

“We are thrilled by the tremendous support of our hometown Detroit Three in bringing these exciting reveals and their products and vehicle activations to the show,” said Detroit Auto Show Chairman Thad Szott. “We expect the momentum created by these unveilings to generate outstanding media and consumer attendance and interest.”

Detroit Auto Show Ford Bronco Off-Road Track 002

“This year’s show represents the next step in its evolution and in the evolution of the industry itself,” Szott added. “Automotive technology is changing so rapidly; how do we make people comfortable with it? We’re planning for a show that not only embraces and educates about this new technology, but offers an immersion into it. And with twice the number of brands participating, there’ll be no shortage of engaging with it.”

We’ll have more on the 2023 Detroit Auto Show soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. JE

    If those two new vehicles are more boring SUV´s or crossovers, then I´m not interested.

  2. Mf

    Hopefully they’re not more stupid EVs nobody wants to buy.

  3. jabba thehut

    prob the ’24 F150?

  4. Kevin

    I hope they reveal some Maverick competitors cuz I ain’t waiting forever. Would be nice to get some new future Edge news

  5. NathanK

    Can Lincoln show something that we actually want to buy?

    1. ArtG

      Bring the Zephyr here with 3.0T, and I’ll replace my 2020 MKZ 3.0.

  6. fxman

    A new Continental sedan might interest me. Not much else.

  7. E

    Without a doubt it will be the Lincoln Aviator and Ford Explorer. We’ve seen enough of them undisguised at this point.

    They’ll do the new F-150 at a dedicated event, is my guess.

  8. Dion

    Would like to see the 2024 Fusion/Mondeo for sale in the US

  9. Rick

    A new high powered Thunderbird would be AWSOME!!!

    1. NathanK

      Who would have thought the Thunderbird would end up an SUV truck? No Thanks

  10. steve

    new vehicles , they can’t build whats on order, why dont they try building super dutys

  11. GaryE

    Just read that the F150 is one of the new vehicles and the other a Hybrid of some kind so I guess nothing for poor Lincoln. Lincoln is the Cinderella and Fords are the ugly stepsisters that get everything.


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