Overall, Lincoln didn’t fare too well in the 2023 J.D. Power Initial Quality Study, as the brand ranked below average as a whole. However, it’s not all bad news for FoMoCo’s luxury arm, as the Lincoln Nautilus ranked among the top in utility vehicles in its segment for quality.
In fact, the luxury crossover was ranked second overall in the Midsize Premium SUV segment. It tailed the Lexus GX, while it outranked the Cadillac XT5. It’s not clear what exactly factored into its exemplary performance, but it’s worth noting that the study found that infotainment controls in particular were a point of contention for many new vehicle owners. Additionally, the study noted that simple things, such as door handles, are becoming more complicated and liable to break as automakers attempt to redesign them, as are functions like smartphone charging and safety systems.
However, the Lincoln Nautilus may not be plagued by the aforementioned issues, as the luxury crossover seems to be holding steady in terms of its perceived quality. Last year, it was ranked highest in the Midsize Premium SUV segment, and more recently, it was recognized by Consumer Reports as one of the publication’s recommended vehicles. It scored a four out of five in that particular study, performing well in almost every category aside from paint and trim.
Like Lincoln, the Ford brand didn’t fare too well in the Initial Quality Study. While the automaker itself also ranked below average, several of its vehicles were recognized for exemplary initial quality, such as the Ford Bronco Sport, which brought home third in its segment, while the Ford Maverick also ranked third in its respective segment. Additionally, the Ford Ranger earned the top spot in its category.
We’ll have more on the Nautilus soon, so be sure and subscribe to Ford Authority for more Lincoln news, Lincoln Nautilus news, and ongoing Ford news coverage.
Comments
The only missing ingredient is marketing/advertising for Lincoln’s top rated vehicle. Where is Matthew McConaughey when Lincoln needs him, LOL?
As a highly satisfied owner of a ’21 Nautilus, preceded by a ’12 MKX, this platform has been refined over the years and build quality from Oakville, Ontario has been very good. Who knows what that will be from China, but the five passenger SUV has probably been the most popular vehicle for Lexus so why not do a hybrid version of Nautilus in ’24 and promote this quality vehicle?
Optional powertrain details (from the ‘24 Nautilus reveal):
AVAILABLE 2.0-L TURBOCHARGED HYBRID ENGINE
Experience the sensation of gliding from our fourth generation, 2.0-liter turbocharged hybrid engine. Available on all models, this hybrid powertrain is targeted to achieve a total system horsepower of 310.* It is comprised of a new 2.0-liter turbocharged engine paired with a continuously variable automatic transmission with a 100kW electric motor.
I’m on my 7th MKX/Nautilus and they’ve all been nearly perfect and that’s what keeps me loyal. I have no doubt China can assemble a quality car, but I don’t feel great about it. I’m actually wondering what ordering a car from China is going to be like, the lead time has to be pretty long with plenty of opportunity for problems in-transit.
Picked up a loaded 2023 Nautilus Reserve twin-turbo V6 in January and absolutely love it (4000 miles thus far). Fit and finish was perfect except for some paint blemishes on the hood and door jam. Would definitely buy another US/Canadian-made Nautilus but not so sure about a Chinese one.