For four-plus decades, the Ford F-150 has owned the sales charts in the U.S., routinely beating its foes – the Chevy Silverado, GMC Sierra, Toyota Tundra, Nissan Titan, and Ram 1500 in the sales room. However, the competition has gotten stiffer in recent years, with the GM twins and the Ram 1500 managing to eat into the F-150’s lead in that regard. Now, the F-150 will soon be facing off with the refreshed 2025 Ram 1500 – a model that has proven to be somewhat of a proverbial thorn in its side – which Ford Authority just spotted testing.
This refreshed Ram prototype is the upcoming, range-topping Tungsten Edition model, which – like the rest of the lineup – will likely receive the typical mid-cycle updates such as revised front and rear styling (hence the presence of camo there), as well as some interior and tech updates. However, one of the biggest highlights of this new model will be the availability of the high-output, twin-turbocharged Hurricane inline-six cylinder powerplant, making over 500 horsepower – which should prove to be a strong competitor to the twin-turbocharged Ford 3.5L V6 EcoBoost engine.
Full-Size Pickup Truck Sales - Jan-Jun 2023 - USA
|MODEL||YTD 23 / YTD 22||YTD 23||YTD 22||YTD 23 SHARE||YTD 22 SHARE|
|RAM RAM PICKUP||-8.95%||223,049||244,983||21%||25%|
|GMC HUMMER EV PICKUP||-86.79%||49||371||0%||0%|
These updates figure to give the Ram a bit of a boost in this hyper-competitive segment, which the F-Series still dominated through the first half of 2023 with a 35 percent market share – a full five percent higher than the same period last year. It was followed by the Chevy Silverado at 25 percent, then the Ram at 21 percent – which is four percent lower than the first half of 2022.
Regardless, it’s also worth noting that the F-150 is receiving its own mid-cycle refresh for the 2024 model year, one that includes revisions to the front and rear end styling, as well as new 22-inch wheels and an available modular front bumper, a possible backlit Ford badge in the front grille, and both horizontal and vertical infotainment screens in a revised layout that will somewhat emulate the all-new 2023 Ford Super Duty. The 2024 F-150 is set to debut at the upcoming 2023 Detroit Auto Show this September, giving us – and the competition – a better idea of how The Blue Oval plans to continue its dominate reign in the coming years.