For four-plus decades, the Ford F-150 has owned the sales charts in the U.S., routinely beating its foes – the Chevy Silverado, GMC Sierra, Toyota Tundra, Nissan Titan, and Ram 1500 in the sales room. However, the competition has gotten stiffer in recent years, with the GM twins and the Ram 1500 managing to eat into the F-150’s lead in that regard. Now, the F-150 will soon be facing off with the refreshed 2025 Ram 1500 – a model that has proven to be somewhat of a proverbial thorn in its side – which Ford Authority just spotted testing.
This refreshed Ram prototype is the upcoming, range-topping Tungsten Edition model, which – like the rest of the lineup – will likely receive the typical mid-cycle updates such as revised front and rear styling (hence the presence of camo there), as well as some interior and tech updates. However, one of the biggest highlights of this new model will be the availability of the high-output, twin-turbocharged Hurricane inline-six cylinder powerplant, making over 500 horsepower – which should prove to be a strong competitor to the twin-turbocharged Ford 3.5L V6 EcoBoost engine.
Full-Size Pickup Truck Sales - Jan-Jun 2023 - USA
| MODEL | YTD 23 / YTD 22 | YTD 23 | YTD 22 | YTD 23 SHARE | YTD 22 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | +25.95% | 374,136 | 297,049 | 35% | 30% |
| CHEVROLET SILVERADO | +1.57% | 268,291 | 264,139 | 25% | 27% |
| RAM RAM PICKUP | -8.95% | 223,049 | 244,983 | 21% | 25% |
| GMC SIERRA | +20.24% | 143,008 | 118,938 | 13% | 12% |
| TOYOTA TUNDRA | +34.79% | 59,735 | 44,316 | 6% | 5% |
| NISSAN TITAN | -5.90% | 10,550 | 11,212 | 1% | 1% |
| GMC HUMMER EV PICKUP | -86.79% | 49 | 371 | 0% | 0% |
| TOTAL | +9.97% | 1,078,818 | 981,008 |
These updates figure to give the Ram a bit of a boost in this hyper-competitive segment, which the F-Series still dominated through the first half of 2023 with a 35 percent market share – a full five percent higher than the same period last year. It was followed by the Chevy Silverado at 25 percent, then the Ram at 21 percent – which is four percent lower than the first half of 2022.
Regardless, it’s also worth noting that the F-150 is receiving its own mid-cycle refresh for the 2024 model year, one that includes revisions to the front and rear end styling, as well as new 22-inch wheels and an available modular front bumper, a possible backlit Ford badge in the front grille, and both horizontal and vertical infotainment screens in a revised layout that will somewhat emulate the all-new 2023 Ford Super Duty. The 2024 F-150 is set to debut at the upcoming 2023 Detroit Auto Show this September, giving us – and the competition – a better idea of how The Blue Oval plans to continue its dominate reign in the coming years.
We’ll have more on everything Ford’s competition is up to soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, and comprehensive Ford news coverage.
Comments
More of a bother to Chevy, and bothering no one lately as it’s sales have been on decline. Also one of the lowest owner retention rates in the segment.
I have no confidence in this hurricane motor especially with Fiat and Peugeot having a hand in it.
I am a Ford guy as I own super dutys, and they are my go to. there up to date, comfortable and very nice. I hate that Ford keeps coping GM so often on crap. I hate the cheap black plastic all over the exterior. You can’t get a super duty anyway, its a Joke. I also own Ram HD’s. they Pull well, air bags , and super nice interiors, and they have quarkey issues too. But be careful with Ram , they are catching up at a great pace. There HD trucks need an update big time. Ram’s AISIN 6 speed tran’s needs to go along with its clunking, and it needs a 10 speed. the truck is slow thru the gears. Rams mirrors totally suck and there redesign is to small. GM HD trucks are all about low torque Duramax diesel, stupid looking mirrors that look like a volks wagon riding down the road with the doors open , cheap black plastic all over exterior, with dark dark paint , including 5 different black interiors. GMC HD said hey lets put the trailer brake controller in a cup holder and forces you to sit your phone in a cubby hole. who approves this crap.
Just curious: Have you ever competed in a spelling bee contest? Don’t.
thank you for taking the time to read.
You seem to know a lot about the GM trucks.
I think you’re studying them real Close.
Remember, you said you are a Ford guy.LOL
Sam , I own all three trucks. I can tell you the pros and cons from all. at least you did not say anything was false.
Honestly, 2025 is just too late for this truck to debut. They needed it for like, 2022. The 5.7 hemi is just not enough, ram needs to at least offer the 392.
Ram needs to pull their head out of their butt and stop worrying about the raptors and TRXs of the world and make a real sport truck, as they have the right suspension for it.
Ford f 150 needs a total restyle.,,,mainly the bodystyle…..its looks dated…oldest one in the bunch….and it shows….also the F250 and above could use some new bodystyle….when they did the last one…..used a lot of F 150 panels….now all you see is frame and driveshaft and rear end….the first version…covered most of that…was a seperate track