Though both are at the helm of a pair of staunch competitors, Ford and Tesla CEOs Jim Farley and Elon Musk have historically been quite complimentary of each other in public. Musk previously stated that he believes The Blue Oval’s EV strategy is sound – a sentiment that Farley mostly echoed – and the two companies recently reached an agreement that will grant Ford EV owners access to Tesla’s Supercharger network, too. However, Musk and Farley have also traded their fair share of criticism over recent months, and that’s precisely the case with this tweet from the Tesla boss aimed directly at Ford F-150 Lightning pricing.
The Ford Lightning is a good vehicle, just somewhat expensive, especially given the high interest rates these days for any kind of loan
— Elon Musk (@elonmusk) July 17, 2023
In response to recent price cuts, Musk noted that “the Ford F-150 Lightning is a good vehicle, just somewhat expensive, especially given the high interest rates these days for any kind of loan.” As Ford Authority reported last week, the EV pickup just received its very first factory rebate, which was followed by some rather large price reductions across the entire lineup that range from around $6,000 all the way up to nearly $10,000.
Prior to these price cuts, Ford F-150 Lightning prices had risen multiple times since the model’s launch, making it significantly more expensive than when it originally launched. The same is also true for the Ford Mustang Mach-E – a Tesla Model Y competitor – which received a price cut back in May that made it more competitive with that particular foe.
Meanwhile, Tesla’s rival to the Ford F-150 Lightning – the Cybertruck – just entered production this week following years of delays, though the company hasn’t yet released updated pricing for that model, which Farley recently called a truck “for Silicon Valley people.” This latest tweet may provide a hint that the Cybertruck will be priced lower than the F-150 Lightning, but for now at least, that remains to be seen.
We’ll have more on the F-150 Lightning soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, F-150 Lightning news, and non-stop Ford news coverage.
Comments
I like the price war Tesla started.
I don’t particularly care for Musk, but I do certainly agree with him on this! Too expensive Ford – and actually looks like price gouging.
And nobody cares whether you care for Musk.
Farley wishes he could be half the CEO that Elon is. Lighting is a pile of junk due to poor reliability, not even a real truck.
Cybertruck is light years ahead of the race.