Ford Authority

Will The 2024 Ford F-150 Offer A Backlit Ford Logo?

Over the past several months, Ford Authority has spotted a significant number of 2024 Ford F-150 prototypes out driving around – in some cases, without any camouflage whatsoever – giving us a good look at the forthcoming refreshed pickup. Thus far, that list includes the base XL trim, Tremor, Lariat, Platinum, Raptor, and Raptor R, to name just a few. However, a recent sighting of a 2024 Ford F-150 Lariat prototype equipped with what looks to be the Black Appearance Package seems to have revealed yet another interesting update for the refreshed pickup – the presence of what could be a backlit Ford logo in the front grille, which would be quite notable for a number of reasons.

As we can clearly see in these photos, the black Ford “blue oval” present in the front grille looks a lot different than the traditional badge, as it’s completely flat, rather than slightly rounded, as is the case with the current-gen model. While the background of this particular badge is finished in black with a white circle and Ford script, sources familiar with the matter tell Ford Authority that it will also be available in the traditional blue, but perhaps most importantly, it appears to be backlit, which would be a first for the F-150 in general.

Currently, select Lincoln models come equipped with a backlit Star badge, but this would mark a first for America’s most popular pickup in that regard. It seems as if FoMoCo has gone to the trouble of completely revamping its front grille badge to make this possible, judging by its rather flat nature.

Aside from this potentially big update, the 2024 Ford F-150 will bring forth a number of changes to the popular model, including new headlights and taillights and a revised front grille, while the refreshed pickup will also offer new 22-inch wheels and an available modular front bumper. Inside the cabin, we’ve come across both horizontal and vertical infotainment screens in a revised layout that will somewhat emulate the all-new 2023 Ford Super Duty, too.

We’ll have more on the 2024 Ford F-150 soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 news, and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Mf

    That’s an entirely.useless feature unless it’s backlight enough to function like another headlight.

    1. ArtG

      It’s not meant to be useful. It’s a cosmetic feature that other mfrs. offer. M-B comes to mind.

      I sincerely doubt DOT and/or state regs, would allow a 3rd headlight in the center of the grille.

      1. Emanon

        No federal laws against a 3rd headlight as long as it meets all of the standards for a headlamp. Like you said, the issue is at the state level, where some states require vehicles to have no more than two headlights [and they need to be on the outer corners.] Other states permit “at least” two headlights.

        The Tucker 48 had a 3rd directional headlight in the center of the grille…but also included a cover for that light for owners that lived where a 3rd headlight was not permitted.

  2. blksn8k

    Not interested in the inevitable price increases for the cosmetically updated ’24s so I just bought a heavily discounted and fully loaded ’23 Tremor off a dealer’s lot. Being delivered today.

    1. stars_fan

      Granger Ford has a couple 5k off. Did you find a better deal?

  3. @thelotman

    That LED oval is available as an aftersales accessory from Ford Accessories. Has been for the last couple of years now. But if you want to see various features that would likely eventually come to the Ford brand, look at what Lincoln is currently offering, so it stands to reason the “premium” Ford trims would likely get a lit grille badge eventually.

  4. JaniceF

    Those of us old enough to remember Coach Lamps on cars back in the 1970’s and part of the 1980’s. Those useless tiny lights attached to the B or C pillar on the padded vinyl roofs. I guess backlit emblems are the new coach lights of the ’20’s.

  5. The Retired Viking

    Gee whiz! Just like my mom’s ’51 Hudson Hornet! Or, the amber light-up Indian head hood ornaments in early ’50s Pontiacs. What will Ford think of next!


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