Ford Authority

2023 Ford F-150 Lightning Pro Order Banks Reopen Today

Production of the 2023 Ford F-150 Lightning recently resumed at the Rouge Electric Vehicle Center following a short pause that was made as the automaker expanded that particular facility in an effort to ramp up its capacity. With the plant now capable of building 150k units annually, The Blue Oval announced that it would also be able to produce more 2023 Ford F-150 Lightning Pro models – a trim that was previously sold out – and now, sources familiar with the matter have told Ford Authority that order banks for that particular model are set to reopen today.

2023 Ford F-150 Lightning Pro - Exterior 001 - Front Three Quarters

Retail order banks for the 2023 Ford F-150 Lightning Pro reopen today, August 8th, 2023, for all customers, which is big news given the fact that previously, order banks for this entry-level trim were only open for customers that had a reservation and an invitation to do so. These order banks are expected to remain open until August 16th, though depending on demand, they could close before that, based on FoMoCo’s production capacity for the Pro.

As such, dealers are being told to inform customers to place their order as quickly as possible so that they have the best chance of securing their desired configuration. Customers that already have an unscheduled 2023 Ford F-150 Lightning order in the system will also be able to change that order to a Pro model if so desired.

Following Ford’s Rouge plant expansion, the automaker recently slashed the prices of its EV pickup across the board – on both existing inventory and yet-to-be-built models, with the Pro now starting out at $49,995, which is nearly $10k less than before, but still roughly $10k more than the pickup originally cost when it debuted for the 2022 model year. Additionally, the F-150 Lightning also recently received its first-ever factory rebate, as well as a special pre-order discount, to boot.

We’ll have more on the F-150 Lightning soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 newsF-150 Lightning news, and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. NopeNope

    Nah. Ford wouldn’t sell me one for the $40k it was when they pulled my reservation ticket, expecting me to buy a Lariat or higher. They can stick it now.

    1. steve

      why can’t they build Super Duty’s, Nothing about super duty’s. Bronco orders opened back up, lighting opened back up, Junk Exployers on hold, Buyers are tired of EV’s being shoved down throats, and 100K Bronco’s, Build Super Dutys

  2. Yup yup

    Same here, reservation put in expecting to purchase a pro. Then the dealership gets to pick who wins, then the pro is sold out, then the price goes up and up. My deposit is sent back because I refuse to pay for a higher trim. I’ll wait for the original pro price I put a reservation in for before I consider it.

  3. Jd

    Ford is in for a world of hurt as they increase the production capacity by 10 times on a truck nobody wants (It’s the lightning). Raising the price on the Pro by 20k and then lowering it by 10k is still a 25% price increase in one year on a model that was effectively never available. It’s as close to a bait and switch as you can get. Now that people can order the magnificently beautiful Cyber truck (sarcasm), Ford will be lucky to sell 150,000 Lightning’s ever, let alone per year. Heaven forbid they should make as many SuperDuty trucks as possible since people are still buying every one in site. Farley could write a book on “how to run a company into the ground”

    1. Bill

      The demolition of the company is intentional.

  4. Gabe

    I placed an order for the Lariat 1 1/2 yrs ago. Just got it about 3 months ago. Definitely had buyers remorse up to about 2 weeks ago.
    I had 5.0 V8 F150 that I traded in.
    I now love my truck and am pretty damn happy I bought it.


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