A hyper-popular model thanks largely to its affordable price tag and excellent efficiency, the Ford Maverick has understandably racked up loads of accolades since its launch for the 2022 model year. That list includes landing on Car and Driver‘s 10Best list, Autotrader‘s list of the 10 best vehicles on the market for college graduates, Kelley Blue Book’s most considered electrified vehicles, Best Resale Value, Best Buy, and Five Year Cost to Own lists, and Consumer Reports‘ recommended vehicles list. Now, the compact pickup’s trophy case continues to expand as KBB has named the 2023 Ford Maverick as one of the 10 coolest cars that cost less than $30k.
“There are many different ways to define the subjective concept of ‘cool’ when it comes to cars, whether you’re looking for style, performance, tech features, eco-consciousness, versatility, towing, or more,” said Brian Moody, executive editor for Kelley Blue Book. “Picking just 10 cool cars can be tough these days because there are easily double that number in the marketplace, if not more. No matter how you define cool, there likely is something to suit both your needs and your tastes on these Coolest Cars lists.”
The 2023 Ford Maverick ranked eighth on this particular list, behind the Toyota Prius, Mazda MX-5, Ford Bronco Sport, Chevy Camaro, Ford Mustang, Honda Civic Si, and Subaru BRZ/Toyota GR86, as well as ahead of the Toyota Tacoma and Chevy Bolt EUV. KBB determines this list based on the manufacturer’s suggested retail price (MSRP) of each model, each of which is ranked based on the organization’s editors’ preference.
“Filling the role the Ford Ranger once did when it was younger and smaller, the base 2023 Ford Maverick goes one better on the efficient end of the spectrum, with a 2.5L four-cylinder hybrid drivetrain as the default, returning 37 mpg combined,” KBB said. “If you’d prefer your Maverick with a bit more brawn, there’s a 2.0L turbocharged four-cylinder good for 250 horsepower and available with all-wheel drive. Opt for the FX4 package and you’ll end up just a few hundred dollars outside our $30,000 budget. It might be worth the stretch, with skid plates, off-road drive modes, upgraded towing ability, and more.”