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Ford Authority

2023 Ford Maverick Among 10 Coolest Cars Under $30K

A hyper-popular model thanks largely to its affordable price tag and excellent efficiency, the Ford Maverick has understandably racked up loads of accolades since its launch for the 2022 model year. That list includes landing on Car and Driver‘s 10Best list, Autotrader‘s list of the 10 best vehicles on the market for college graduates, Kelley Blue Book’s most considered electrified vehicles, Best Resale Value, Best Buy, and Five Year Cost to Own lists, and Consumer Reportsrecommended vehicles list. Now, the compact pickup’s trophy case continues to expand as KBB has named the 2023 Ford Maverick as one of the 10 coolest cars that cost less than $30k.

“There are many different ways to define the subjective concept of ‘cool’ when it comes to cars, whether you’re looking for style, performance, tech features, eco-consciousness, versatility, towing, or more,” said Brian Moody, executive editor for Kelley Blue Book. “Picking just 10 cool cars can be tough these days because there are easily double that number in the marketplace, if not more. No matter how you define cool, there likely is something to suit both your needs and your tastes on these Coolest Cars lists.”

The 2023 Ford Maverick ranked eighth on this particular list, behind the Toyota Prius, Mazda MX-5, Ford Bronco Sport, Chevy Camaro, Ford Mustang, Honda Civic Si, and Subaru BRZ/Toyota GR86, as well as ahead of the Toyota Tacoma and Chevy Bolt EUV. KBB determines this list based on the manufacturer’s suggested retail price (MSRP) of each model, each of which is ranked based on the organization’s editors’ preference.

“Filling the role the Ford Ranger once did when it was younger and smaller, the base 2023 Ford Maverick goes one better on the efficient end of the spectrum, with a 2.5L four-cylinder hybrid drivetrain as the default, returning 37 mpg combined,” KBB said. “If you’d prefer your Maverick with a bit more brawn, there’s a 2.0L turbocharged four-cylinder good for 250 horsepower and available with all-wheel drive. Opt for the FX4 package and you’ll end up just a few hundred dollars outside our $30,000 budget. It might be worth the stretch, with skid plates, off-road drive modes, upgraded towing ability, and more.”

We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Bob

    UNDER $30K Make believe price. Go to any Ford dealer and say I want that for less than 30K after they are done laughing you can mention this article.

    Reply
    1. Billy

      If you order one, the dealer cannot charge over MSRP. I took delivery of one a few weeks ago I ordered last September. MSRP < $25K and all in after taxes right at $26K. Because of the popularity of these trucks, and the supply chain issues for parts, the dealer owned stock can easily go for $10 over MSRP, and people are paying that. As soon as I took delivery of mine, I looked up it's used value with 10K miles and it was $32K.

      Reply
      1. Billy

        $10K, not $10.

        Reply
      2. grumpyunk

        Many have reported dealers imposing or at least attempting to impose Additional Dealer Markup fees above and beyond the price written on the sheet of paper they got when they placed the order.
        If you think the dealers are constrained by franchise agreements, think again as they are not, and FoMoCo has complained repeatedly and vocally about the dealers who attempt to squeeze their customers ‘after the deal is agreed upon.’ Some have waited over a year, only to be hit by the dealer with demands for additional funds. Personal opinion is those dealers should be shunned out of business.

        Reply
    2. Hal

      You’re so right!!! My CO XLT BAP AWD SIBL and Pilot 360 was priced at $41,500!!! The only way I could afford it was I got $21,500 for my paid off ‘21 Corolla.

      Reply
      1. Duane

        Sorry you got took

        Reply
    3. AladdinSane

      Amen, Bob !

      Reply
    4. Chris

      I paid 29k for my XLT

      Reply
      1. Chris

        From a dealer that sold it for regular retail but could had milked it at least 5 to 10k

        Reply
  2. TomD

    Article must be a little bit old. I don’t think that you can touch one with a hybrid for less than $30000. Very unfortunate as the could made sole life log customers.

    Reply
    1. Chris

      My Hybrid is an XLT and paid about 29k, with taxes and dealer fees, about 32k

      Reply
  3. Papi Gil

    I read all the hype on the 2023 Maverick, the problem that is not noted or written is the delay us getting one. I ordered my 2023 Maverick Lariat (hybrid) on September 15, 2022, and nothing as of yet when it will go into production. O ya, you can but one from a dealership for $10-$15 thousand over MSRP. Funny how the dealerships are getting them before those of us who ordered them from Ford. Smells like a skunk.

    Reply
    1. Papi Gil

      Ford management, I welcome your feedback if you want to take some time to address my concerns. You have my e-mail, so no excuses please.

      Reply
      1. Jeremy

        haha like Ford reads a fan page

        Reply
    2. Carl Hughes

      Interesting I ordered during that same time and the same trim as yours and have heard nothing. Paid a thousand dollar deposit and disappointed not even getting “we are working on it”. Being a 4th generation Ford family buyer has its limitations.

      Reply
      1. Sandy

        You aren’t getting a reply because if you took your order to the dealer you should know that the dealer is obligated via Ford to keep in touch with you. Call the dealer you placed your order with, they can give you a status.

        Reply
        1. Papi Gil

          You get the same status from the dealership as you do when you call Ford.

          Reply
  4. GEORGE RICHARD LEBSACK

    Will those of us who ordered a 2023 Maverick back in Sep/Oct 2022 at MSRP be “price protected on the 2024 model that we were told to order in July of this year?????

    Reply
    1. Papi Gil

      I was told by Ford there is a “kind of price protection” but the dealership told me to expect a $1,500.00 increase. Also the tri-fold hard bed cover that was in my initial price will now have to be paid out of my pocket.

      Reply
  5. Merle Balke

    Employees of an utility working in my neighborhood are driving Mavericks.

    Reply
    1. Chris

      Same here

      Reply
  6. Bosko

    Seems like prices have gone way up. I got my 2022 XLT with lux package, moonroof, rear window, and all weather mats for $28,700 out the door. That was with $1000 down. Still under $30K.

    Reply
    1. Jeremy

      Moonroof? I never came with a moonroof. lol

      Reply
  7. Merle Balke

    Lots and lots of low mileage Mavericks available on Carmax.

    Reply
  8. Kenneth Pakarklis

    Article is a joke, dealer told me , that I could buy one for over sticker price and resell it for more. Ford could stop people from doing that , just void the warranty, if they sold it , in less than a year. GM is doing , just that with the new ZO6 Corvette.

    Reply
    1. Duane

      When you buy one it’s in the contract you sign to take it off the lot. 6 months before you can sell it without having to worry about Ford taking some sort of action against you.

      Reply
  9. Ark

    I ordered a Lariat hybrid fully loaded 9/23/21, no money down, for a 2022. I received a 2023 Lariat hybrid FULLY loaded March 2023, price protected. So glad I waited, love it, gets right at 50mpg. Dealers wants to buy it.

    Reply
    1. Chris

      Nice!!

      Reply
  10. stilbo

    We were planning on buying a base Maverick for our son to take to college when Ford hype was saying that the base models were going to be priced at just under $20K.
    Hahahahaha…
    He’s driving a 2022 Honda Civic.
    $30,000 plus Mavericks aren’t exactly eating into Honda Civic sales as expected
    The title for this a year go woulda said
    2022 FORD MAVERICK AMONG 10 COOLEST CARS UNDER $20K.

    Reply
  11. AladdinSane

    30K for a Maverick? What a joke! What a ripoff!

    Reply
    1. Chris

      My neighbor paid 35k for a vw compact car. That is a joke. But the market bears the price…as it does a much superior vehicle like the Maverick

      Reply
  12. Raymond Monge

    This has to be a late April fool’s joke. Prove to me that I can realistically buy a maverick for under 30k, can’t get one for under 40k. The only reason that the maverick is selling so well is because It’s the cheapest truck anyone can afford. PROVE ME WRONG FORD, YOUR DEALERS ARE OUT OF CONTROL, DOWNRIGHT CRIMINAL.

    Reply
    1. Papi Gil

      You are totally right and Ford knows what is going on at the dealerships.

      Reply
  13. Thomas Holland

    My 2023 no option XL Hybrid MSRP was $23690 including destination fee. Twelve months after ordering, I received my Truck and also received my $1750 private offer from Ford since my Truck was originally ordered as a 2022. Total Price before Title, Tag, and Taxes $21940.
    This Truck is Outstanding! Average 45 MPG over first 5000 miles – I could not be happier.
    Mine was much closer to $20K than $30K.

    Reply
  14. Papi Gil

    Has anyone received a response from Ford over our complaints? It’s going to take a Class Action lawsuit to Ford to step up.

    Reply
    1. Chris

      What complaints? Mine has no problems for 2 years and 40k miles.

      Reply
  15. Chris B

    So far, ordered a 23, got cancellwd. Now ordered a carryover XL 24 AND a 24 XLT i know i wont see till 26. Wonder if tje first on EVER arrives!!

    Reply
  16. Papi Gil

    I ordered my 2023 Maverick the first day the ordering bank opened (9/15/2022). I was contacted by the dealership on 7/15/2023 that I needed to update my order for a 2024, because the 2023 model hybrid lariat most likely will not be built. Ford step-in and get this corrected! You are going to loose a lot of customers, included someone like me who’s first car was the 1970 Maverick.

    Reply
    1. Jeremy

      Ford can’t “step” in bc they are the ones who pushed your order back. lol

      Reply
  17. Duane

    37k for a maverick Lariat Tremor with almost every option after A-plan on the lot no markup, keep looking there out there with no markup just gotta find a good dealership.

    Reply

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