Ford Authority

2024 Ford Bronco Combines High And Lux Packages

Changes to the 2024 Ford Bronco first surfaced through official channels last week, with the automaker officially revealing some switch ups across the lineup, for the model year changeover. And now that the online configurator is live, other changes have come to light, including the latest price increases for the off-road SUV. Aside from straight up eliminating the base trim, the company has also decided to combine two packages that used to be separately offered across the lineup: the High and Lux packages.

2023 Ford Bronco Outer Banks Europe - Exterior 002 - SIde

Fortunately it isn’t terribly confusing to parse through what this means for the 2024 Ford Bronco lineup. This change is an exact fusion of the two packages, aside from the inclusion of the 12-inch touchscreen, which was included as part of the High Package on 2023 examples but is no longer part of the new package because the screen is now standard on every Bronco. As for the details, the new High/Lux Package includes the following:

● 360-Degree Camera
● Additional Sound Deadening
● Adaptive Cruise Control
● B&O® Sound System by Bang & Olufsen®, 10 Speakers including Subwoofer
● Evasive Steering Assist
● Front Parking Sensors
● Heated Steering Wheel
● Information on Demand Panel (included in SYNC® 4 with Enhanced Voice Recognition)
● Mirrors, Sideview – LED Approach Lamps and LED Spotlight
● Smart Charging USB Ports, Dash Board – One (1) “A” and one (1) “C”
● Universal Garage Door Opener
● Wireless Charging Pad

The newly combined High/Lux Package is optional on the same trims where the two packages were previously offered: Outer Banks, Badlands, and Wildtrak. It is not offered on Big Bend, Black Diamond, or Everglades and it is standard on Raptor.

2023 Ford Bronco Outer Banks Europe - Exterior 001 - Rear Three Quarters

The changes to the 2024 Ford Bronco lineup have been replicated by other vehicles, including the 2024 Ford Bronco Sport, which also ditched its base trim. As Ford Authority previously reported, the automaker is intent on simplifying its lineup, and executives have previously stated that the upcoming model year would represent the first instance of vehicle lineups reducing complexity in order to tackle quality issues, with a targeted 2025 date for the company’s entire roster.

We’ll have more on the 2024 Ford Bronco soon, so subscribe to Ford Authority for more Ford Bronco news, and for comprehensive Ford news updates.

Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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  1. David Dickinson II

    I’ve learned that the Farley-ism of “simplifying the product line” means Ford will eliminate the cheaper of the options and force you to pay more.

    So far, Ford simplifying their products is bad for the consumer. I suspect that will continue.

  2. TomD

    It is really sad that Ford wants to push some people right out of the market.
    There is no such thing as buying what you want. You will buy what Ford tells you that you want.
    The more electronics and bells and whistles the more there are things to go wrong.
    It’s not okay to have $1000 per month car payments.
    Mr. Farley should step back and think about what they are doing. The current course is not working

  3. JME80

    That will continue for the vast majority of manufacturers, unfortunately. The days of cheaper cars are fading….

  4. JimL

    Ford’s option packaging sucks. Now you can only get cloth seats on the Heritage edition, but that edition has very few available colors. (Can you imagine a VB Heritage model?) And you have to buy up to the most expensive option package to get a simple heated steering wheel. I’m a lifetime Ford customer, but seriously, F them right now.

  5. BroncoEAI1975

    Please give us the option for 3.73 gears in the black diamond and the signature led headlamps


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