Ford Authority

2024 Ford Bronco Drops Base Trim

Set to enter its fourth model year of production, order banks for the sixth-generation Ford Bronco are set to open up tomorrow, August 16th, 2023, which is also when the build and price configurator for the SUV will go live, as Ford Authority reported last week. The Blue Oval has a few changes in store for its rugged SUV, but perhaps the most notable is the fact that the 2024 Ford Bronco lineup is dropping the currently-available Base trim, sources familiar with the matter have told Ford Authority.

This means that the 2024 Ford Bronco lineup will not only get more expensive to start, but that the Big Bend trim will serve as the entry level offering moving forward. It also means that every two- and four-door Bronco will come standard with more equipment than before, as the Big Bend is equipped with a Carbonized Gray-painted front grille, LED fog lamps, privacy glass in the second row and rear glass, P255/75R17 all-terrain tires wrapped around 17-inch Carbonized Gray-painted aluminum wheels, a leather-wrapped shift knob and gear shift knob, and six G.O.A.T. modes – Normal, Eco, Sport, Slippery, Mud/Ruts and Sand.

This move ultimately comes as little surprise after Ford has struggled to build enough Base models to satisfy demand, and the entry-level trim remains constrained and was previously unavailable to order for the 2023 model year. Also, as Ford Authority reported last month, the 2024 Ford Bronco Sport is dropping its Base trim for the new model year, too.

In addition to this change, there are a few updates in store for the 2024 Ford Bronco, including the fact that the Everglades – unlike the Base trim – will be returning for another year. Additionally, Ford is ditching the 8-inch infotainment screen in lesser models and making the larger 12-inch screen with Sync 4 standard across the entire 2024 Ford Bronco lineup. Finally, Badlands-trimmed models will come equipped with the Heavy Duty Modular Front Bumper as standard equipment. As for the Ford Bronco Raptor, that high-performance model is getting a new Code Orange package, two new exterior colors, and the option to spec the SUV with color-matched fenders, too.

We’ll have more on the 2024 Ford Bronco soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Bob

    Al about more PROFIT for Furd!
    Not everyone wants or can afford the high dollar models.
    Furd does not care about these people!

  2. Bronco Buster

    Wasn’t there some talk about a “work oriented” model? Would this trim possibly take the place of the Base? With prices going higher it seems counter intuitive to do away with a “low” cost model. Eventually, they are going to price themselves out of an average buyer unless Raptor and Limited buyers are all they want.

  3. Dereck

    Same thing they did to the F-150 raptor. No longer offering lower trims. The buyer already has to try to find a bronco without a markup and now they are taking away choice. Crazy! They couldn’t keep up with demand of the base model. So let’s cancel it 😂

  4. Robert Davis

    Unfortunately I have to agree in theory to all above comments. I suppose Ford is content with the size of the market and sales. Maybe the next option will be an EV Bronco with a built in gasoline generator with electric starter.

  5. DRW

    But I do get a leather gearshift knob. Oh boy!

  6. Joseph

    Ford is going to lose business at the economic price range because Jeep Wranglers and the New 4Runners are going to be much more competitive than before. Additionally, with the increase in gas prices, Ford needs to build an affordable Hybrid model or they will lose business to Toyota.

  7. Genebrown

    Price then self out of business for the average person! That’s what made ford a good co now putting out overpriced and bad workship!

  8. Tigger

    That’s dumb

  9. Mark

    I won’t be buying any new Bronco or truck for $70,000 and up, so looks like no more Ford products for me…

    1. Bill Byrne

      Same here ,after 40 plus years of Fords ,our family is done with them, SAD ! they seem to giave a hoot, and have NO customer service anymore, after our 19 month DEAL with the Maverick order BS we are done !

  10. Ralph Dieck

    Ford is only concerned with $$$$, I’ve driven Ford’s for years and years but no longer. And what a load of crap that they can’t keep up with the base vehicle but there’s no problem with the higher end vehicles.would not be sad to see Ford go under. They could care less for there customers

  11. john

    Because it’s so popular with buyers, Ford can’t keep up with the demand for the 2dr base model, ergo, that’s the reason to eliminate it… that’s a business model?


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