Following its debut a couple of years ago, Ford’s BlueCruise hands-free highway driving assist feature has steadily gained in popularity, accumulating more users and miles driven with the feature activated with each passing month, accompanied by new versions of the software. The only real roadblock facing BlueCruise, it seems, pertains to pricing and availability – though users have more ways to pay for it, BlueCruise has also gotten far more expensive recently. However, The Blue Oval just released a bit of an update on BlueCruise as it readies version 1.3, and it’ll be of particular interest to those looking at acquiring a 2024 Ford F-150, Ford F-150 Lightning, or Ford Expedition.
BlueCruise will indeed come standard in the refreshed 2024 Ford F-150, as well as the 2024 F-150 Lightning and the 2024 Expedition, meaning that customers can take advantage of a complimentary trial before purchasing a subscription to see if it’s the right fit for them. According to a recent S&P Global Mobility study, 82 percent of customers surveyed who had taken advantage of a free trial or an existing connected service plan said they would either “definitely” or “probably” consider purchasing a connected service on a future new vehicle purchase.
As Ford Authority previously reported, new BlueCruise customers must shell out $2,100 for a three-year subscription when they decide to activate the feature, or they can choose to instead pay $800 per year or $75 per month. Those that ultimately opt out of any of these options can still take advantage of Adaptive Cruise Control, which is able to maintain a safe distance between a vehicle and another vehicle in front of it.
Regardless, this is still big news for prospective 2024 Ford F-150, F-150 Lightning, and Expedition customers, specifically, as BlueCruise was previously included as an option on the 2023 F-150 and F-150 Lightning for the Lariat trim and up, while the 2023 Expedition included it as standard equipment on the range-topping Platinum trim only.
Update: Ford spokesperson Whitney Pineda reached out to Ford Authority to clarity that BlueCruise will only be available on select trims of the 2024 Ford F-150 and Expedition – not all trim levels.