Ford Authority

2024 Ford Maverick In Terrain: First Real World Photos

Among a handful of other changes taking place as the compact pickup enters its third year of production, the 2024 Ford Maverick is shuffling around its exterior color palette a tad, dropping four hues – Area 51, Avalanche Gray, Alto Blue Metallic Tinted Clearcoat, and Cyber Orange Metallic Tri Coat – while also adding some new ones in the form of Azure Gray and Terrain, the latter of which is simply Desert Sand with a different name. Now, Ford Authority has spotted a 2024 Ford Maverick pickup covered in Terrain for the very first time.

Terrain is listed in the Blue Oval’s catalog under paint code VA, and is a no-cost option for the 2024 Ford Maverick XLT and Lariat trims, though it is not available at all on the base XL trim. Terrain can be spec’d in conjunction with a variety of interior colorways as well, including Navy Pier/Medium Slate, Desert Brown, Black Onyx, and Black Onyx with the optional Tremor Off-Road Package.

In addition to this exterior color update, the 2024 Ford Maverick is undergoing a handful of changes for the new model year. The biggest is the fact that the hybrid is no longer the standard powertrain, as it has been replaced by the turbocharged Ford 2.0L I-4 EcoBoost I-4, while the thrifty electrified powerplant now costs an extra $1,500. The 2024 Maverick has also dropped its manual siding rear window and windshield wiper de-icer, too, and is ditching its SecuriCode keypad, though that feature can still be installed by a dealer for an extra cost.

Meanwhile, the Lariat Luxury Package is now standard on that particular trim, along with the Ford Co-Pilot360 Assist Package, while the Tremor has gained new decals while ditching the optional Tremor Off-Road Appearance Package. As for pricing, the 2024 Maverick lineup recently received an increase across the board as the compact pickup remains as popular as ever.

We’ll have more on the 2024 Ford Maverick soon, so subscribe to Ford Authority for the latest Ford Maverick news and comprehensive Ford news updates.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. BaubKnaubCaub

    It is going to be interesting to see how these vehicles hold up over time if actually being used as a truck.
    Towing, loads, etc.
    Without a true ladder type boxed frame, the bed is just kind of stuck out behind the cab of a unibody chassis. I will guess that a Ford Escape or Bronco Sport has more torsional rigidity bumper to bumper than a Maverick. Anyone know?
    I think they are quite nice vehicles for a trucklet.

    1. Leon

      Not sure about rigidity, but load carrying should not pose a problem at 1500 pounds. The South African built Ford Bantam had a similar load capacity as the Maverick and performed great as a unibody for decades. And the Bantam was generally used as a work-horse not a leisure vehicle.

      1. Emanon

        Owners forget that payload capacity includes passengers, not just cargo. If there are four passengers in the truck with a total combined weight of 700 pounds, remaining payload is now 800 pounds. Tongue load counts against payload too, so if you max the tongue load out to the 400lb max allowed, now you only have another 400lbs of payload in the truck itself. The towing capacity of 4,000lbs for the Trailer Tow Package equipped Mavericks assumes a 150lb driver and passenger [per Ford]. Add more passengers and cargo, and that towing capacity decreases. If you can tow 4,000lbs with 300 pounds of “payload”, you can only safely tow ~2800 pounds if you max out the payload.

        Most Mavericks I have seen have just been running errands in the suburbs. I would guess that there are only going to be a small number that actually see towing duties or any kind of extreme hauling. Any that actually do towing will most likely get overloaded because that’s what people tend to do.

  2. Hal Howell

    I’m sure it will depend on how it’s used. I’m thinking most people will be using it for light duty. I know I will. I chose the Maverick for the easier entry/exit vice the Corolla I traded in. The bonus is that it provides flexibility for those occasional times where I might need to haul something that won’t fit in our Toyota C-HR crossover. I was never under any illusion it was ever going to be a work truck though I think it is capable of doing that within reason.

  3. Enver

    Two things to take to notice here is the relativity of performance such as towing vs fuel mileage obviously there is a big compromise here with size , weight and overall capability but if youre looking to tow more than 3-4k constantly , obviously might wanna step up to a f150 like me with over 10k of towing capability .

  4. Lee

    They got rid of Cyber Orange and gave us another shade of griege? How boring. Look at the 2023 Maverick colors. Red. Blue. And 7 shades of white / gray / black. The Maverick is supposed to be “ youth oriented “. Where is the FX4 yellow, F150 Tomato red, lime green, purple?!

  5. Lee

    The Maverick hauls air just as well as the other 95% of the F150 – 250 – 350’s I see going down the road. And if you’ve got the hybrid it’s hauling air at 40+ mpg.

  6. Dave

    Thanks Ford. You discontinue Area 51 and give us Ford racing Beige. That’s just friggin awesome.


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