Since its debut a couple of years ago, Ford’s BlueCruise hands-free highway driving assist feature has grown tremendously in terms of both users and popularity, but it has also undergone a handful of changes over that time span, too. Perhaps most notably, after launching this feature under a different name for Lincoln models – ActiveGlide – The Blue Oval decided to simply call it BlueCruise across the entire lineup this past spring, a move that was made as a way to eliminate confusion among consumers. However, regardless of what FoMoCo may want to call it, BlueCruise will be more widely available in the 2024 model year – including as standard equipment in the 2024 Lincoln Navigator and the all-new 2024 Lincoln Nautilus.
As Ford Authority reported yesterday, BlueCruise will be standard on all 2024 Ford F-150, Ford F-150 Lightning, and Ford Expedition models, but this also applies to the 2024 Lincoln Navigator and Lincoln Nautilus. Previously, BlueCruise was optional on Standard-trimmed Navigator SUVs, and included with the Reserve and Black Label. The feature will also be standard in the all-new Nautilus, which was just revealed a few months ago.
It is worth noting that BlueCruise was recently treated to a price increase, though customers also have more flexibility in terms of how they choose to pay for it, as well as the length of term they want to sign up for.
New BlueCruise customers must shell out $2,100 for a three-year subscription when they decide to activate the feature, or they can choose to instead pay $800 per year or $75 per month. Those that ultimately opt out of any of these options can still take advantage of Adaptive Cruise Control, which is able to maintain a safe distance between a vehicle and another vehicle in front of it. Meanwhile, the latest version of this software – BlueCruise 1.3 – is slated to debut in the Ford Mustang Mach-E this summer.
We’ll have more on BlueCruise soon, so be sure and subscribe to Ford Authority for more Lincoln news and continuous Ford news coverage.
Comments
The day will not come when I pay a monthly subscription for features that should be included with the vehicle I paid a LOT for. Horrible business model. Probably last Lincoln (of five).
Agreed. What nonsense! Pretty soon they will be leasing the paint!
Total bullsh–!! Will never buy another Lincoln. How long before they start to charge to have Cooled or Heated seats????????????????
Enjoyed my first ever Lincoln (2020 Nautilus)! But, it will be my last. Never will I acquire a Chinese built/manufactured automobile.
Why not just charge a subscription to be able to open the doors? Makes as much sense. Allow a limit of 5 free opens/closes per month then charge thereafter until the next month. While at it charge a subscription to use the power windows, mirrors, seatbelts and door locks. People will have to pay because you need to use the seatbelt to drive just as an example.