Ford Authority

2024 Toyota Land Cruiser Debuts As All-New Ford Bronco Rival

Toyota has been on a roll in terms of debuting all-new products over the past few months, with the redesigned 2024 Tacoma and the brand new 2024 Grand Highlander being the most recent and notable. One of the more anticipated debuts is the all-new 2024 Toyota Land Cruiser, however, as the last-gen model was discontinued and replaced with the new J300 in other parts of the world – but not the U.S. – leading many to believe that the long-running, off-road-focused SUV was gone from the states for good. However, the automaker recently teased the all-new, American-bound 2024 Toyota Land Cruiser, and now, the retro-themed Ford Bronco rival has been officially revealed.

Sharing much in common with the recently-revealed 2024 Lexus GX, the 2024 Toyota Land Cruiser is quite a bit different than its predecessor, as well as the J300. For starters, it rides on the same TNGA-F global truck platform as much of the rest of the newer Toyota truck and SUV lineup, and it’s smaller than the outgoing model by a total of 1.2 inches in length and 4.4 inches in width.

Perhaps the most interesting thing about the new Land Cruiser, however, is that it’s available in three different grades – Land Cruiser 1958, Land Cruiser, and Land Cruiser First Edition – but the entry-level 1958 and limited production First Edition feature round headlights inspired by older models like the FJ40, while the regular model gets rectangular units reminiscent of the headlights present on the later FJ62 model. Otherwise, both offer up the same sort of boxy, retro SUV styling that has helped make the sixth-gen Bronco such a big hit.

In terms of powertrains, the 2024 Toyota Land Cruiser gets just one, for now – the i-Force Max hybrid, which consists of a turbocharged 2.4L four-cylinder gas engine, a 48 horsepower electric motor integrated into the SUV’s eight-speed automatic transmission, and a 1.87 kWh NiMH battery pack that combine to generate a total output of 326 horsepower and 465 pound-feet of torque. Underneath, the 2024 Land Cruiser rides on a new double-wishbone front suspension with twin-tube shocks and a multi-link rear suspension with coil springs, and features a full-time four-wheel drive system with a center locking differential and standard rear locking differential.

The 2024 Toyota Land Cruiser is slated to start out in the mid-$50k range in terms of pricing, and the new SUV will be produced at the company’s Tahara and Hino plants in Japan with a U.S. launch currently planned for the spring of 2024.

We’ll have more on everything Ford and Lincoln’s competition is up to soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Kevinoh7

    How is this a bronco competitor at 50,000+?

    1. Jim Bob

      Build a Bronco now. When I first got on a list to purchase a base with Sasquatch it was $42,000. Dealer called me a year and a half later said my time order. Price went up to $49,000. I passed. No thanks Ford. Never owned a Ford. Probably never will.

      1. Richard Nibbler

        Your missing out I own a 2dr wildtrack in Eruption green it is hands down the most capable off-road suv I have had pleasure of owning or driving I’ve owned the land rover i’ve owned range rover jeep blazers Tahoe escalade for off road haven’t found anything that can hold a candle too bad you didn’t order u could have flipped it and made 15-20k for a few hours of work FYI just about every vehicle goes up 4-10% every model year higher demand ones at 10% min Plus there’s nothing else on the market that looks like it I’d be willing to bet money that you either own a honda or a toyota The bronco is not practical enough for you So yeah a year and a half later that’s two model years And you feel compared with its direct competitor which is the jeep wrangler Is there almost very somewhere as far as pricing And if they hold their value like wranglers. In which I would suspect. They are probably going to do better. But what would I know? I only spent 23 years running car dealerships.

      2. Steve

        Hey Jim, I ordered my 4 door Wildtrak, Sasquatch pkg, lux pkg. Everything but leather seats. in 2020, I was locked in at 55,500. 847 days later, I took delivery, the sticker was 64,500. Now since I was locked in, I paid 55,500. I have a friend that ordered, in June 2023, a 2023 Badlands w/Sasquatch, no lux and his sticker is 64,000. Production date is this month. These Bronco are hot and demanding big money. And they are seriously an awesome off roader. Ford did this right.

  2. Kevinoh7

    This is more of a jeep grand Cherokee rival

  3. Toyoda

    Redesigned 4runner…bronco for the win

  4. Michael K

    Is this replacing the 4-Runner?

  5. Mf

    Seems like this is the 4runner replacement.

  6. Gary . Virginia.

    The front is butt ugly! I’m out.

  7. Elsa

    Looks like they made a 4 door FJ.

  8. JDB

    I am not trying to be rude….but those who think this is the 4 Runner replacement are dead wrong. A new 4 Runner is in the worlds

  9. JDB


  10. Steve

    So the Japs are pretty good with the copy paste function. I guess if it can’t perform like a Bronco let’s at least make it look like one. Did Toyota hire some designers from Kia or Hyundai? Both of those have mastered copy paste. Looks like a Defender/Bronco. What ever happened to original thought?

  11. Dan Dasson

    Just forego the speculation on price and charge “from” $100,000…Car/credit crazy Americans will washout their kid’s college funds to drive one.
    But 50k for anything called a Land Cruiser? Nah.


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