Ford Authority

600K Ford EV Production Run Rate Target Pushed Back To 2024

Ford has been working overtime to ramp up the production of its all-electric models across the globe, all with a goal of producing 600k units annually by 2024 and hitting two million per year by 2026. However, the automaker hit a bit of a snag recently when demand for all-electric vehicles fell following a period of high demand, prompting The Blue Oval to pump the proverbial brakes and push back its first goal to later next year, as CEO Jim Farley revealed while speaking during the automaker’s Q2 earnings call.

Ford F-150 Lightning Rouge Electric Vehicle Center Expansion - Exterior 001 - Front Three Quarters

“The near-term pace of EV adoption will be a little slower than expected, which is going to benefit early movers like Ford,” Farley said. “EV customers are brand loyal and we’re winning lots of them with our high-volume, first-generation products; we’re making smart investments in capabilities and capacity around the world; and, while others are trying to catch up, we have clean-sheet, next-generation products in advanced development that will blow people away.”

Previously, that 600k unit production rate was slated to consist of the following model breakdown – 270,000 Ford Mustang Mach-E crossovers, 150,000 Ford F-150 Lightning pickups, 150,000 E-Transit vans, and 30,000 units of the brand new, Europe-only Ford Explorer EV, which will be built at the recently revamped Ford Cologne Electric Vehicle Center in Germany.

It’s unclear which of these models is responsible for Ford’s delay in reaching the 600k unit mark, or if it’s simply a combination of all of them, coupled with suppressed demand for EVs in general and ongoing supply constraints. However, The Blue Oval has managed to ramp up production of its three existing EVs in recent months, with Mach-E output growing by 61 percent in April, while the automaker just tripled its F-150 Lightning production capacity (reaching its planned 150k unit mark), and the automaker is also working to expand E-Transit production to meet demand, too.

We’ll have more on Ford’s EV production targets soon, so be sure and subscribe to Ford Authority for ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. David Dickinson II

    And they will keep pushing back the date because the demand is nowhere near their fantasy projections.

  2. DRW

    It’s one thing to ramp up production; it is quite another to actually sell the product.

    1. Al


  3. JJL

    EV’s are viewed as inconvient by a huge segment of the market. PHEV’s and hybrids meet their customary convenience expectations while at the same time being better for the environment. The legacy manufacturers have huge advantage over Tesla as they can provide these vehicles, until such time as the many inconvenices of EVs are resolved.

    1. David Dickinson II

      Great points. Ford would have a tremendous advantage over Tesla if Ford pushed hybrid vehicles. Instead, they chose to fight Tesla on Tesla’s turf (as did everyone else). So far, Tesla is winning that battle.

  4. matt

    The “inconveniencies” will NEVER be solved. It’s all pretend. You can’t fight physics and economics and the latter is going to be a doozy! Someone needs to stop pumping NOS into the board rooms in Detroit. It’s amazing they can say such nonsense with a straight face.

    In Q2 Ford *SOLD* only 22% of production of the MachE!!! That’s a disaster of unimaginable proportions. I don’t have the numbers on Lightning and they are probably better, but WRT the Mach-E having a theoretical 200K/yr capacity is such a useless datapoint it makes the 700K target no better than grossly misleading forward-looking statements designed to sucker Wall St. not to ZERO this company’s stock.

    1. BG

      Stellantis has almost a years sale run rate of ICE Rams, Renegades and Pacificas in stock. So the unsolved inconveniences of ICE vehicles must be affecting them as well. One thing those unsold Rams have in common with, for instance, Ford Lightnings is that the unsold Rams have the same emission profiles as the Lightnings on the highway.

  5. Shane

    Americans simply don’t care for EVs, manufacturers will continue to lose money on them. The grassroots boycott against EVs is working well. #BudLightEVs

    1. Ford Owner

      Maybe your small part of America doesn’t care, but the United States is just one nation of over 30. The real America includes all nations from Canada to Chile. And there are millions of real American buyers who want an EV. Anyway, by 2035 you can only buy new EVs because no one will make ICEVs.

      1. wright

        I don’t know what planet you are on, but most American’s don’t have a desire for EV’s and ICE will be here in 2035 and beyond.

      2. David Dickinson II

        Have you seen the infrastructure in those 30 countries? It will take a century for them to have the power generation capacity and distribution network to pull off EVs.

        We see the green deadlines starting to fall already as the reality of the magnitude and physical limitation of the migration set in. We will still have new ICEs in 2035.

      3. matt

        Then basically NOBODY will buy EV either. EV is a complete fraud, always has been. Germany is already walking back 100%EV insanity. Other countries are also abandoning it. In USA it will never see the light of day either – the labor unions will made damn sure of it.

  6. ronarb

    There is a balance of EV, Hybrid and ICE vehicles that will soon play out in sales across the US. The ever present law of supply and demand will, as usual, slow the hyperbole of who wants what. Access to a grid that can support future energy needs will obviously be critical to any significant EV rollout. Ford is now in excellent position to provide the needed mix for sales to current and future automotive markets in North America and soon around the globe.

  7. BillyB

    I would have kept the ICE going full throttle including Hybrids are ok as well so EV’s wouldn’t be the main focus. EV’s need another 20 years to be perfected anyway. Why mandate us to have to buy these things if we don’t want them and can’t afford them. Some people don’t understand and never will. They will continue to “mumble” in front of everyone and have a vacant look on his face when talking about the EV push how it has to be 100% now plus how efficient it all is.


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