In China – a number of Blue Oval products are produced locally by Changan Ford, the automaker’s joint venture with Changan Automobile, which just took over sales and marketing for the fledgling Ford Mustang Mach-E, too. Historically, that joint venture has fared well in J.D. Power’s China Tech Experience Index (TXI) Study, which measures new-vehicle owners’ perceptions of a vehicle’s technology across 42 categories, as well as how effectively the automaker brought those technologies to market. That trend continued with the 2023 iteration of this study – in which Lincoln ranked second in the premium vehicle segment – as Changan Ford came in sixth in terms of mass market ICE automakers.
In a crowded segment, Changan Ford managed to rank sixth with a score of 527 out of 1,000 possible points, behind only Link & Co (559), TANK (545), GAC Trumpchi (543), OSHAN (542), and Geely (528). This year’s J.D. Power China Tech Experience Study polled a total of 35,155 new vehicle owners who purchased those vehicles between June 2022 and March 2023. The 2023 version of year’s study found that overall, satisfaction in that regard reached an all-time high of 528, signaling just how important tech is to Chinese car shoppers.
“With the transformation and upgrading of China’s auto market, smart vehicles equipped with advanced technologies are becoming important choices for consumers when buying vehicles,” said Elvis Yang, general manager of auto product practice at J.D. Power China. “According to this year’s China New Vehicle Intender Study, the impact weight of tech experience on vehicle purchases has risen by two percentage points to 14 percent. For automakers, installing advanced technologies in their vehicles does not necessarily mean that owners’ user tech experience will be positive. Finding what technologies owners really want and presenting them in a way they can easily be used will improve their tech experience.”