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Ford Authority

Farley Says Ford Hybrid Sales Expected To Significantly Grow

Though it’s in the midst of investing $50 billion in EVs and erecting numerous new electric vehicle production facilities, Ford remains committed to building hybrids for the foreseeable future, as CEO Jim Farley previously stated. In fact, Kumar Galhotra, president of Ford Blue, expects sales of those types of vehicles to remain strong well into the next decade, particularly in markets where the infrastructure does not support significant EV adoption in the near future. Thus, it’s no surprise that Farley recently reiterated the fact that he expects Ford hybrid sales to grow by a large margin in the coming years while speaking on the automaker’s Q2 earnings call.

“We have the flexibility to offer customers choice of ICE, hybrids, and full electrics in the years to come,” Farley said. “Our hybrid offerings are extremely popular. F-150 is the best-selling vehicle in the U.S. for 46 years. 10 percent of all F-150s and 56 percent of all Mavericks sold in the U.S. are sold as hybrids. We are adding hybrid options across our ICE lineup, and we expect to quadruple our hybrid sales in the next five years, and we’re already number two in the market last year.”

This news coincides with the automaker’s financial results in the second quarter, which saw the company’s Ford Pro commercial and Ford Blue ICE divisions post strong results, which helped offset a large loss from the Model e EV side of the business. Meanwhile, as more and more customers flock to Ford hybrid models, the automaker has several new ones in the pipeline, too.

That list includes the recently-revealed 2024 Lincoln Nautilus – which is now available in hybrid form – as well as the Ford Edge L in China, and the award-winning 2023 Ford Escape. In the coming months, another Ford F-150 hybrid is set to join the existing PowerBoost in the lineup as well, along with a possible PHEV version of the new Ford Ranger.

We’ll have more on the future of Ford hybrids soon, so be sure and subscribe to Ford Authority for continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. David Dickinson II

    I love how the “You May Also Like” articles of the past are juxtaposed with the current content in these articles. It’s like a reminder of how wrong Ford and Farley were. In this article, among several we have seen in the past couple of weeks, we see Ford and Farley doing some major EV backpeddling. And what is the article underneath it? “Ford CEO Jim Farley Says EV Transition Occurring Faster Than Expected” … dated August 1, 2022. Oh, what a difference a year makes.

    Yeah, hybrid sales should grow considerably. As Mr. Galhotra said, “particularly in markets where the infrastructure does not support significant EV adoption in the near future,” which is 97% of the planet.

    Reply
    1. Papi Gil

      I’m still waiting for my 2023 Maverick Hybrid that I ordered in Sept. 2022. Dealer said Ford has alluded to stop making the Maverick Hybrid due to part shortages, battery and chip. They need to get it together.

      Reply
      1. Alfred

        How is it Fords fault if a supplier is not delivering a certain part fast enough? They aren’t the only ones with this problem and we were told from the start, it was going to be an issue. Have you checked to see which options you can possibly delete so that can be made and delivered faster?

        Reply
    2. markog7

      I don’t know how. I ordered a Maverick Hybrid loaded and it took a year and a third just for a build date. I have been driving Ford hybrids since 2013, so it’s not like they are new, yet they can’t deliver. Then recalls and no parts. How they are going to get there with that kind of record is beyond me.

      Reply
      1. Alfred

        They are all having the same issue, not just Ford. Batteries are a big one.

        Reply
  2. Bill Byrne

    boy is he smart!!! TOO bad they cant build the ones ordered , took us 19 months -2 orders, dealer and Ford not knowing anything along the way!! on month 15 I got something else.4 months later it comes in, no peep from ford or dealer. I tracked it so I knew they got it,tild them give me dep. back, they were tickled as they sell ones not taken over sticker, they had none a few months ago(on the lots) now our store has 8 and they show 42 for all 6 dealers they own! all green special order sticker, ones people did not take,stinks all they are all over sticker.

    Reply
    1. Papi Gil

      If you do a little more research as I did, you will see the dealerships are getting them before those who ordered them from Ford and the dealships are marking the Mavericks up between 10-15 thousand over MSRP. I am hoping someone gets a Class Action lawsuit going.

      Reply
  3. Drew Ford Retiree

    Hmm,, committing to hybrids… yet the Maverick hybrid is no longer standard and much more expensive… yet the 2023 Escape hybrid is not offered on the high volume Active trim series (only the more expensive plug-in is offered with a substantially shorter highway driving range due to the paltry-small fuel tank)… yet the Corsair does not offer a hybrid (like the Escape, only a plug-I is offered with a wimpy fuel tank)… yet the Explorer hybrid offers insignificant fuel efficiency compared to the 2.3L EcoBoost.

    It seems the hybrid battery pack is being saved for Europe’s Puma.

    Reply
    1. Bob

      Exactly what I thought. They do not want to deliver the Mavericks now as they are a year behind. Its a sales job. We can’t make EV’s at scale, so how about a hybrid?

      Reply
    2. SEO

      Actually hybrid is offered on Active trim for Fleet vehicles.

      Reply
  4. Bob

    How much longer until the Toyota or Subaru or Chevy comes out with their small truck.

    Reply
  5. Dave

    I am amazed at how poorly run Ford seems to be. They claim “we didn’t anticipate the high demand for the Maverick”. Only someone who is borderline brain dead wouldn’t see how popular an affordable small truck that gets 40MPG would be. Seriously? So here i sit still waiting for my truck that I ordered in Sept 2022. Looks like i will end up getting rolled into 2024. Of course, they discontinued the color i ordered (area 51, their most popular color), so i had to choose something different. I don’t know who continues to make these boneheaded stupid ridiculous decisions at Ford, but they need to be working as crash test dummies’

    Reply
  6. Mike K

    More hybrids coming? Let see can’t build all the Maverick hybrid orders. Sure haven’t seen mine. Dropping the Escape hybrid and the complete line Escape line. F-150 hybrid is $80k plus in price. I didn’t pay that for my 2017 F-350 Lariat diesel dulley!

    Reply
  7. Ripster

    Hopefully Ford has fixed the junk 2 liter turbo 4 that cracks between cylinders,or there’s going to be disgusted new Maverick owners,like I’m with my 2017 Fusion setting in a Ford shop waiting for a engine for month so far🤔

    Reply
    1. SEO

      That issue was fixed like 5 years ago LOL

      Reply
  8. Mike Cee

    Hybrid was the only reason I bought a Maverick. Currently I am averaging 41 miles/gallon. It’s a great little truck and I’m impressed 💯. If Ford continues down the EV road, they must build quality EVs. Their lower tech and less range cannot compete with Tesla.

    Reply
  9. Shockandawe

    Have you driven a Furd lately? Been waiting 2 years for my Furd Maverick!

    Reply
  10. masb1955

    Jimmy “Hardware Store” Farley says a lot of things. Most of them just straight up B.S. and the others just ignorance. I still say he should go back to selling nails, nuts, bolts and screws and maybe the occasional toilet seat.

    Reply
  11. Kevin

    Let’s see the Prius came out around 2005 did Farley just learn about hybrids ?

    Reply
  12. LWA

    This guy is in over his head. He keeps trying to throw things against the wall to see what sticks. Not how a CEO should operate.

    Meantime, the guy gunning for his job (Doug Field) is telling anyone that will listen that people just need to take the EV plunge and forget about hybrids. I’ve heard him state this many times.

    So which is it? A transition to BEV? To hybrids? To all three (including ICE)? To two of the three?

    Ford will never be successful with these constant fluctuations in direction.

    Reply
  13. Ben

    The only reason they’re hybrids seem extremely popular is because they can’t get their $hit together to build enough of them. The scarcity is completely fabricated. If they would put the resources behind manufacturing them take it easily keep up with demand.

    Reply
  14. Cigna

    I believe what Failure Farley meant to say is that the number of recalled Ford vehicles is expected to increase significantly.

    Reply

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