Ford Authority

Ford Argentina Sales Jump 67 Percent In July 2023

Ford Argentina sales increased 67 percent to 3,442 units in July 2023 compared to July 2022. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Toyota, Volkswagen, Renault, Fiat and Peugeot.

Individual model sales performance was as follows:

During the first seven months of the 2023 calendar year, Ford Argentina sales increased 35 percent to 22,043 units.

Sales Results - July 2023 - Argentina - Ford

MODELJUL 2023 / JUL 2022JULY 2023JULY 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
BRONCO SPORT-45.12% 4582-16.02%713 849
ECOSPORT-93.84% 17276-50.02%1,535 3,071
F-SERIES+308.33% 4912+49.82%412 275
KUGA-96.15% 126-97.18%5 177
MAVERICK-34.77% 272417+25.43%2,111 1,683
MUSTANG+33.33% 86+143.75%117 48
RANGER+129.22% 2,118924+91.51%13,331 6,961
TERRITORY+331.74% 721167+5.13%2,376 2,260
TRANSIT+38.78% 204147+50.27%1,390 925
FORD TOTAL+66.76% 3,4422,064+35.06%22,043 16,321

The Ford Authority Take

The notable increase in Ford Argentina sales in July not only marks the eighth consecutive month of growth for the brand, but it also represents one of Ford’s best recent records in the Argentine market. In particular, the 3,442 deliveries are its second highest figure this year after the exceptional 4,540 units sold in January.

Next-Generation Ford Ranger Brazil - Exterior 001 - Front Three Quarters

Ford Argentina’s solid performance was mainly driven by the arrival of the all-new domestically manufactured Ford Ranger, which first appeared on sales charts this month. The midsize pickup posted a steep triple-digit increase last month, selling 1,194 more units than July 2022 for its second-best so far this year – further cementing it as Ford’s best-selling model in that market.

In addition, the Ford F-Series and the all-new Ford Territory also saw significant triple-digit increases last month. In fact, the new generation of the compact crossover quadrupled the sales of the previous model and achieved a remarkable volume of 721 units, making it Ford’s second best-selling model in Argentina.

About The Numbers

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