Ford Authority

Ford Brazil Sales Jump 53 Percent In July 2023

Ford Brazil sales increased 53 percent to 1,948 units in July 2023 compared to July 2022.

Individual model sales performance was as follows:

During the first seven months of the 2023 calendar year, Ford Brazil sales increased 32 percent to 14,147 units.

Sales Results - July 2023 - Brazil - Ford

MODELJUL 2023 / JUL 2022JULY 2023JULY 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
F-SERIES* 250**641 *
MAVERICK+5.46% 193183-1.81%920 937
MUSTANG-3.85% 2526+53.80%243 158
RANGER+73.20% 1,131653+29.14%9,457 7,323
TERRITORY-14.93% 5767-0.94%634 640
TRANSIT+34.57% 218162+176.55%1,698 614
FORD TOTAL+52.55% 1,9481,277+32.09%14,147 10,710

The Ford Authority Take

Once again, Ford Brazil sales continued its upward trend, with a notable increase in July – which represents the sixth consecutive month of increases for Ford in the South American country. However, last month’s 1,948 deliveries represent a further decline from the past two months when it posted records of more than 2,100 units.

Next-Generation Ford Ranger South America - Exterior 001 - Front Three Quarters

Ford Brazil’s strong July record is the result of healthy increases in several of the models the brand offers in the country, including a significant double-digit rise in the best-selling Ford Ranger – which recently received the new-generation model. In addition, the Ford Maverick and Transit also managed to increase their registrations year on year.

Ford F-150 Lariat Brazil - Exterior 001 - Front

For its part, the Ford F-150 grew in volume to 250 units – which represents its best record to date in Brazil. The successful full-size pickup officially began to be sold in the Brazilian market during the second quarter and has steadily build up its brand with incremental results every month.

About The Numbers

Further Reading & Sales Reporting

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