Ford Brazil Sales Jump 53 Percent In July 2023

August 10, 2023 4:09 pm

Ford Brazil sales increased 53 percent to 1,948 units in July 2023 compared to July 2022.

Individual model sales performance was as follows:

Ford F-Series sales totaled 250 units
Ford Maverick sales increased 5.46 percent to 193 units
Ford Mustang sales decreased 3.85 percent to 25 units
Ford Ranger sales increased 73.2 percent to 1,131 units
Ford Territory sales decreased 14.93 percent to 57 units
Ford Transit sales increased 34.57 percent to 218 units

During the first seven months of the 2023 calendar year, Ford Brazil sales increased 32 percent to 14,147 units.

Sales Results - July 2023 - Brazil - Ford

MODEL	JUL 2023 / JUL 2022	JULY 2023	JULY 2022	YTD 2023 / YTD 2022	YTD 2023	YTD 2022
F-SERIES	*	250	*	*	641	*
MAVERICK	+5.46%	193	183	-1.81%	920	937
MUSTANG	-3.85%	25	26	+53.80%	243	158
RANGER	+73.20%	1,131	653	+29.14%	9,457	7,323
TERRITORY	-14.93%	57	67	-0.94%	634	640
TRANSIT	+34.57%	218	162	+176.55%	1,698	614
FORD TOTAL	+52.55%	1,948	1,277	+32.09%	14,147	10,710

The Ford Authority Take

Once again, Ford Brazil sales continued its upward trend, with a notable increase in July – which represents the sixth consecutive month of increases for Ford in the South American country. However, last month’s 1,948 deliveries represent a further decline from the past two months when it posted records of more than 2,100 units.

Ford Brazil’s strong July record is the result of healthy increases in several of the models the brand offers in the country, including a significant double-digit rise in the best-selling Ford Ranger – which recently received the new-generation model. In addition, the Ford Maverick and Transit also managed to increase their registrations year on year.

For its part, the Ford F-150 grew in volume to 250 units – which represents its best record to date in Brazil. The successful full-size pickup officially began to be sold in the Brazilian market during the second quarter and has steadily build up its brand with incremental results every month.