Ford Authority

Ford Bronco Ranked Third In 2023 Seat Quality Study

Last year, the Ford Bronco Sport ranked third in its segment in J.D. Power’s 2022 U.S. Seat Quality and Satisfaction Study, which measures seat quality based on the number of problems and level of satisfaction experienced per 100 vehicles (PP100) during the first 90 days of ownership, with a lower score reflecting higher quality.  This year, the Bronco Sport failed to duplicate that feat, but its big brother – the Ford Bronco – wound up securing its own third place finish.

J.D. Power 2023 U.S. Seat Quality And Satisfaction Study Mass Market SUV Truck Van Segments

In the 2023 version of the J.D. Power U.S. Seat Quality and Satisfaction Study, the Ford Bronco ranked third in the mass market small/compact SUV segment (which it doesn’t really belong in, in all fairness) with a score of 6.9 PP100 for its seats, which were designed by Lear Corporation, placing it behind only the Chevrolet Equinox and its Lear Corporation-designed seats with a score of 5.2, as well as the Kia Niro and its seats, which come from Daewon Sanup Co. and scored a 6.4 in this study.

This year’s U.S. Seat Quality and Satisfaction Study is based on the responses of 93,380 purchasers and lessees of new 2023 model-year vehicles, and was fielded from February through May 2023. The latest installment of the study found that part of the problem facing mass market brands is the lack of seat-related features that are present in many luxury vehicles – such as memory settings – as well as power adjusting seats, which provide a nice boost in terms of seat satisfaction among new vehicle owners.

“The mass market segment trends follow that of premium,” said Ashley Edgar, senior director of global automotive supplier benchmarking and alternative mobility at J.D. Power. “Since mass market vehicles typically follow the trends of premium vehicles mass market brands have the ability to benchmark what premium brands do well and, as the automotive industry continues to innovate, this is an opportunity to deliver seat features in a more intuitive, less problematic way.”

We’ll have more insights like this to share soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. masb1955

    Does Ford rank first in anything besides recalls?

  2. Rob A

    Lear must have learned something about how to make more comfortable seats. I had an SRT-6 (top trim) Chrysler Crossfire made by Mercedes-Benz that had Lear seats. The most uncomfortable car seats in any car I’ve ever owned! Hard as a rock. With my bad back I could only last an hour in them. Recently did a 6 hour trip in my Maverick Lariat without a problem. While they provide firm support, there’s a softer top layer so as not to create pressure points.
    The best seats I’ve ever experienced are in my wife’s Lincoln MKZ. Heated, cooled, and programmable massage. We’ve made 8 hour trips in it with no problem and we both have bad backs.

  3. Bronco Billy

    Something’s off here. I wonder if they meant the Bronco Sport given it was in the Small/Compact SUV category?

    1. Walter

      I thought the same. I don’t think of a Bronco in the same class as an Equinox.

  4. Uranus

    No one here have heard of a brand called volvo? Lol why you all talk about seats? This topic was dealt with and won on the mid to late 90s by volvo after they hired 10 spine doctors and 10 orthopedics they created the most comfortable seats known today all the other brands have todo is copy them. Can we go to the next subject? Like reliability?


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