mobile-menu-icon
Ford Authority

Ford Bronco Sport Sales Beat VW, Jeep In Q2 2023

Ford Bronco Sport sales increased in the United States, while decreasing in Mexico and Argentina during Q2 2023.

Ford Bronco Sport Sales - Q2 2023 - United States

In the United States, Ford Bronco Sport deliveries totaled 33,272 units in Q2 2023, an increase of about 13 percent compared to 29,460 units sold in Q2 2022.

In the first six months of the year, Bronco Sport sales increased about 8 percent to 63,143 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
BRONCO SPORT +12.94% 33,272 29,460 +7.85% 63,143 58,549

Ford Bronco Sport Sales - Q2 2023 - Mexico

In Mexico, Ford Bronco Sport deliveries totaled 954 units in Q2 2023, a decrease of about 10 percent compared to 1,062 units sold in Q2 2022.

In the first six months of the year, Bronco Sport sales decreased about 21 percent to 1,850 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
BRONCO SPORT -10.17% 954 1,062 -21.04% 1,850 2,343

Ford Bronco Sport Sales - Q2 2023 - Argentina

In Argentina, Ford Bronco Sport deliveries totaled 191 units in Q2 2023, a decrease of about 21 percent compared to 243 units sold in Q2 2022.

In the first six months of the year, Bronco Sport sales decreased about 13 percent to 668 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
BRONCO SPORT -21.40% 191 243 -12.57% 668 764

Ford Bronco Sport Sales - Q2 2023 - Colombia

In Colombia, Ford Bronco Sport deliveries totaled 112 units in Q2 2023, a decrease of about 50 percent compared to 225 units sold in Q2 2022.

In the first six months of the year, Bronco Sport sales decreased about 75 percent to 161 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
BRONCO SPORT -50.22% 112 225 -75.46% 161 656

Competitive Sales Comparison (USA)

In the second quarter of 2023, Ford Bronco Sport sales expanded 13 percent to 33,272 sales, keeping the off-road crossover mid-pack in 10th, out of 19 entries in the segment.

The Toyota RAV4 held onto the top spot with a two percent increase to 102,313 units, while the Honda CR-V was ranked second, up 66 percent to 96,456 sales. The Nissan Rogue sold 71,246 units, up 68 percent year-over-year, and the fourth-place Hyundai Tucson saw its sales increase 23 percent to 54,421 units. Meanwhile, the Chevy Equinox (see running Chevy Equinox sales) saw 52,949 deliveries, down 13 percent, followed by the Bronco Sport’s corporate relative, the Ford Escape, in sixth, up 29 percent to 43,690 units. The seventh-best Mazda CX-5 had a 32 percent increase to 41,294 sales, followed by the Kia Sportage, up 12 percent to 40,205 units, and the Subaru Crosstrek brought up ninth with a 36 percent increase to 34,568 units. The Subaru Crosstrek placed 10th with a 36 percent rise to 34,568 units last quarter, while the Ford Bronco Sport gained 13 percent for 33,272 sales, followed by the Subaru Forester, up 116 percent to 30,902 sales. All other segment contenders posted less than 20,000 sales on an individual basis.

Sales Numbers - Mainstream C-Segment Crossovers - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
TOYOTA RAV4 +2.63% 102,313 99,693 16% 19% -6.90% 187,017 200,885
HONDA CR-V +66.24% 96,456 58,023 15% 11% +40.39% 163,697 116,602
NISSAN ROGUE +67.87% 71,246 42,440 11% 8% +68.51% 147,745 87,675
HYUNDAI TUCSON +22.53% 54,421 44,416 8% 8% +19.65% 100,591 84,071
CHEVROLET EQUINOX -12.69% 52,949 60,642 8% 11% -9.28% 105,851 116,678
FORD ESCAPE +28.66% 43,690 33,958 7% 6% -12.28% 64,839 73,920
MAZDA CX-5 +32.56% 41,294 31,151 6% 6% -2.18% 80,021 81,804
KIA SPORTAGE +12.00% 40,205 35,896 6% 7% +37.31% 71,889 52,356
SUBARU CROSSTREK +35.72% 34,568 25,470 5% 5% +8.68% 76,130 70,050
FORD BRONCO SPORT +12.94% 33,272 29,460 5% 6% +7.85% 63,143 58,549
SUBARU FORESTER +116.45% 30,902 14,277 5% 3% +20.36% 61,310 50,937
GMC TERRAIN -13.45% 19,697 22,758 3% 4% -21.12% 37,625 47,702
VOLKSWAGEN TIGUAN -7.11% 19,038 20,495 3% 4% +0.15% 38,785 38,728
JEEP CHEROKEE -35.27% 6,006 9,278 1% 2% -0.71% 19,219 19,357
MITSUBISHI ECLIPSE CROSS +60.52% 2,761 1,720 0% 0% -24.14% 4,333 5,712
MINI COUNTRYMAN +143.73% 2,469 1,013 0% 0% +31.10% 5,257 4,010
NISSAN ARIYA * 2,335 * 0% 0% * 5,195 0
SUBARU SOLTERRA * 1,613 * 0% 0% * 2,972 0
DODGE JOURNEY -91.13% 4 45 0% 0% -92.31% 12 156
TOTAL +23.46% 655,239 530,735 +11.40% 1,235,631 1,109,192

From a segment share standpoint, the RAV4 accounted for 16 percent share, down three percentage points year-over-year, while the CR-V captured 15 percent, up four percentage points. The Rogue’s share increased three percentage points to 11 percent, while the Tucson remained flat at eight percent share, and the Equinox slipped three percentage points for eight percent share. Ford Escape sales accounted for seven percent share, up one percentage point, while the CX-5 and Sportage each gathered six percent, with the latter holding steady and the former losing one percentage point. All other entries accounted for five percent or less.

Overall, the mainstream C-segment crossover bracket expanded 23 percent to 655,239 units, meaning that Ford Escape sales slightly outperformed the segment average.

It is also worth noting that Ford now fields two vehicles in this segment: the Escape and the Bronco Sport. Combining sales of both models gives The Blue Oval 76,962 deliveries, good for approximately 12 percent segment share. While that exceeds the seven percent segment share held by the Escape alone, it still doesn’t surpass the 16 percent share held by the RAV4.

Sales Numbers - Ford Mainstream Compact Crossovers - Q2 2023 - United States

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
FORD BRONCO SPORT +12.94% 33,272 29,460 43% 46% +7.85% 63,143 58,549
FORD ESCAPE +28.66% 43,690 33,958 57% 54% -12.28% 64,839 73,920
TOTAL +21.36% 76,962 63,418 -3.39% 127,982 132,469

The Ford Authority Take

The uptick in Ford Bronco Sport sales during Q2 2023 is certainly encouraging, indicating that supply of the off-road crossover is gradually improving and keeping up with demand. In fact, Ford Bronco Sport production increased significantly in May 2023, and the Hermosillo Assembly plant added a third shift in July to meet demand for the Sport and the Ford Maverick.

The Ford Bronco Sport has been commended as being one of the top 10 “coolest cars under $30,000,” recognized for its styling, quality and performance. The 2023 model year has thus far proved to be an attractive one for the off-road crossover, introducing quite a few changes and updates over its prior model year. Highlights include the retro-themed Heritage Edition models, the Black Diamond Off-Road Package and a handful of new graphics packages that add a few extra accents to the Bronco Sport’s exterior.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.

Comments

  1. John

    It’s funny, but if you combine Bronco Sport and Escape sales, they’re outselling the Toyota Camry and giving the Rav4 a run for its money.

    Not bad.

    Reply
    1. Bruce Holberg

      But then you would have to add in all the Camry derivatives and then you’d be back where you started.

      Reply
      1. Michael K

        Not if you add in the other small-car C2 platform mate, the Maverick. Works both ways!

        Reply

Leave a comment

Cancel