Following a red-hot start to its ambitious EV plans, Ford is now facing a bit of a lull as early adopters have moved on and the automaker must now find a way to not only convince others that all-electric vehicles are the future, but also find ways to make those vehicles more affordable and easy to charge for the average consumer. Ford CEO Jim Farley has previously compared this transition to the one Henry Ford faced when marketing the Model T, complete with bumps in the proverbial road – including a recent delay in the automaker’s plans to produce 600k EVs annually, all while instead pumping up hybrid sales in the interim, though apparently not plug-in hybrids. Now, the Ford CEO himself is apparently ready to show America that EVs like the Ford F-150 Lightning are suitable road trip vessels, as he explained in a recent LinkedIn post.
“A few of us are setting off this week across the American West in an F-150 Lightning to go and see researchers, businesses, dealers, salespeople, EV conversion shops, EV drivers, and communities,” Farley wrote. “There are things you can’t learn in an office or from a PowerPoint.”
This journey is set to begin in Silicon Valley and move south to Los Angeles before the Blue Oval team heads east on Route 66 and ultimately, on to Las Vegas. Along the way, the Ford F-150 Lightning will utilize various charging stations to “fuel” this trip – including at least one Tesla Supercharger – all while stopping to share the team’s experiences along the historic route.
“Long hauling in an electric truck is an act of pioneerism, not because it’s hard or dangerous, but because it’s a new way to experience America,” Farley said. “Shifting from fueling stations to charging stations requires new behaviors and opens new possibilities. Thanks to the technology in the Lightning, I’ll be able to get work done from the road, just like so many of our customers do every day.”
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