Ford Edge sales decreased in the United States while increasing in Mexico during Q1 2023.
Ford Edge Sales - Q2 2023 - United States
In the United States, Ford Edge deliveries totaled 26,202 units in Q2 2023, an increase of about 5 percent compared to 25,041 units sold in Q2 2022.In the first six months of the year, Edge sales decreased about 10 percent to 46,484 units.
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| EDGE | +4.64% | 26,202 | 25,041 | -9.66% | 46,484 | 51,453 |
Ford Edge Sales - Q2 2023 - Mexico
In Mexico, Ford Edge deliveries totaled 121 units in Q2 2023, an increase of about 21 percent compared to 100 units sold in Q2 2022.In the first six months of the year, Edge sales increased about 27 percent to 198 units.
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| EDGE | +21.00% | 121 | 100 | +26.92% | 198 | 156 |
Ford Edge Sales - Q2 2023 - Colombia
In Colombia, Ford Edge deliveries totaled 29 units in Q2 2023, a decrease of about 57 percent compared to 68 units sold in Q2 2022.In the first six months of the year, Edge sales decreased about 30 percent to 96 units.
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| EDGE | -57.35% | 29 | 68 | -30.43% | 96 | 138 |
Competitive Sales Comparison (USA)
Ford Edge sales increased five percent last quarter, moving 26,202 units during Q2 2023, placing eighth out of 21 entries in the packed segment.
The Jeep Grand Cherokee led the pack with a 19 percent uptick to 70,454 sales last quarter, followed by the Toyota Highlander in second with 57,920 deliveries, up 13 percent. Third place was nailed down by the Ford Explorer, down 23 percent to 46,362 sales, and fourth was claimed by the Chevrolet Traverse (see running Chevy Traverse sales) with 27,148 sales, up 78 percent. The Hyundai Santa Fe took fifth, up one percent to 32,616 sales, followed by the Honda Pilot in sixth with 31,079 sales, up 38 percent. In seventh, the Kia Telluride increased 13 percent to 28,094 sales, outperforming Ford Edge sales. The GMC Acadia followed in ninth with 24,205 sales, up 58 percent, the Volkswagen Atlas finished 10th, down 13 percent to 22,317 sales, and the Kia Sorento placed 11th, up seven percent to 22,641 units. All other contenders sold fewer than 20,000 units on an individual basis.
Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q2 2023 - USA
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | Q2 23 SHARE | Q2 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| JEEP GRAND CHEROKEE | +18.91% | 70,454 | 59,252 | 13% | 13% | -7.01% | 124,956 | 134,369 |
| TOYOTA HIGHLANDER | +12.74% | 57,920 | 51,377 | 11% | 11% | -3.53% | 113,264 | 117,403 |
| FORD EXPLORER | -22.96% | 46,362 | 60,181 | 8% | 13% | +1.46% | 104,423 | 102,917 |
| CHEVROLET TRAVERSE | +78.24% | 37,148 | 20,842 | 7% | 4% | +55.02% | 68,681 | 44,306 |
| HYUNDAI SANTA FE | +0.94% | 32,616 | 32,313 | 6% | 7% | +5.61% | 61,142 | 57,895 |
| HONDA PILOT | +38.46% | 31,079 | 22,446 | 6% | 5% | +20.13% | 55,783 | 46,435 |
| KIA TELLURIDE | +13.20% | 28,094 | 24,817 | 5% | 5% | +17.89% | 55,284 | 46,893 |
| FORD EDGE | +4.64% | 26,202 | 25,041 | 5% | 5% | -9.66% | 46,484 | 51,453 |
| GMC ACADIA | +57.89% | 24,205 | 15,330 | 4% | 3% | +62.77% | 40,150 | 24,666 |
| VOLKSWAGEN ATLAS | -13.09% | 22,317 | 25,678 | 4% | 5% | +0.53% | 40,628 | 40,412 |
| KIA SORENTO | +7.19% | 22,641 | 21,122 | 4% | 4% | +9.64% | 42,807 | 39,045 |
| HYUNDAI PALISADE | -12.24% | 19,845 | 22,612 | 4% | 5% | -9.60% | 39,447 | 43,637 |
| DODGE DURANGO | +222.53% | 19,642 | 6,090 | 4% | 1% | +81.56% | 37,109 | 20,439 |
| NISSAN PATHFINDER | +24.18% | 19,003 | 15,303 | 3% | 3% | +76.18% | 42,773 | 24,278 |
| SUBARU ASCENT | +46.90% | 18,359 | 12,498 | 3% | 3% | +7.14% | 33,141 | 30,931 |
| CHEVROLET BLAZER | +26.47% | 18,080 | 14,296 | 3% | 3% | +0.72% | 33,343 | 33,104 |
| MITSUBISHI OUTLANDER | +40.34% | 14,368 | 10,238 | 3% | 2% | +3.77% | 24,182 | 23,303 |
| HONDA PASSPORT | +28.64% | 12,385 | 9,628 | 2% | 2% | +18.42% | 23,804 | 20,102 |
| NISSAN MURANO | +18.23% | 8,744 | 7,396 | 2% | 2% | +26.13% | 21,188 | 16,799 |
| MAZDA CX-9 | +31.59% | 7,523 | 5,717 | 1% | 1% | +7.29% | 17,359 | 16,180 |
| TOYOTA VENZA | -28.34% | 5,611 | 7,830 | 1% | 2% | -29.94% | 13,077 | 18,666 |
| MAZDA CX-90 | * | 5,417 | * | 1% | 0% | * | 5,704 | 0 |
| TOTAL | +16.60% | 548,015 | 470,007 | +9.60% | 1,044,729 | 953,233 |
In terms of segment share, the Grand Cherokee maintained a 13 percent share, while the Highlander held steady with an 11 percent share. The Explorer lost four percentage points for a nine percent share, followed by the Traverse with a seven percent share, up three percentage points. The Santa Fe dropped one percentage point, claiming six percent share, while the Pilot picked up one percentage point for a six percent share. The Telluride claimed a five percent share, holding steady, while Ford Edge sales accounted for a five percent share, also maintaining its position. All other entries in the segment gathered four percent share or less last quarter.
Overall, the midsize and full-size mainstream crossover segment expanded 15 percent to 542,598 units, meaning that Ford Edge sales underperformed the segment average.
The Ford Authority Take
The slight increase in Ford Edge sales last quarter is encouraging, especially considering the ongoing supplier constraints that include, but are certainly not limited to, the ongoing microchip shortage. Ford continues to navigate a very challenging supply market in order to continue production of its products.
Additionally, Ford Edge in its current form is on its way out. Both the Edge its corporate cousin, the Lincoln Nautilus, were expected to cease production at the Oakville Assembly plant in Canada later this year, though Edge production has now been extended into early 2024. In fact, 2024 Edge production is underway already, but it’s not likely to go on for very long. Both the Edge and the Nautilus are built at the Ford Oakville Assembly Plant for North America.
In 2020, The Blue Oval and the Canadian auto union, Unifor, reached an agreement that will see the facility will produce electric vehicles at the facility starting in 2025. At this time, there is no clear timetable as to when ICE production will cease at Oakville, but a recent announcement about the EV retooling project heavily implies that it will end in Q1 2024.
- All percent change figures compared to Ford Edge sales in Q2 2022, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2023 and 77 selling days for Q2 2022
Comments
So tired of seeing your website justify bad planning with ford. Call it for what it is. Blame microchips, blame door handles, blame any supplier. No one else has these issues? Why would that be? Edge is the most suv down at -10%, market for SUV is up 25%. Pretty obvious…..
William you’re welcome to get an MBA and do it better yourself. Other vehicles are facing similar declines, it seems like simple fluctuations mixed with a vehicles final model year. $hit happens, settle down or do it better yourself.
Trolls. Just ignore. Gen2 Edge is excellent & selling very well in ’23. Just under 65k vehicles as of Aug. Not surprising! Be sure to grab a new one before they’re gone. I did! Hard to beat em.
I own a 2016 Edge with a V6 engine and absolutely love it. Too bad Ford has gone woke and is phasing out the Edge after 2024 so they can focus on EVs that nobody wants. Bye Ford, I enjoyed being a customer back when you cared about your customers.
Yeah I really wish they would have at least made a hybrid variant of this. Going full EV is just dumb at this point. The market doesn’t want it.
Great time to be dropping it with no direct replacement.
There are replacements! 5 EVs / Hybrids. Model names haven’t been announced yet. I grabbed a new Edge in Jan’23. My 2nd one. Excellent Midsized SUVs. Love em. Top 3 in a crowded class where none are bad. 64k Edges sold as of Aug. On track for 90k in ’23.
Ford is dropping the Edge sales of which are still about 90k per year vs Mach-E’s 40k. Ford’s board needs to drop J. Farley & B. Ford instead. Ford had made the same great decision dropping Fusion whose sales in its last year still topped 200k. The same problem is affecting Ford of Europe whose sales figures have been dropping like a rock. They have droped too many popular models trying to justify transition to EVs that is still years away. Whatever will still be left of FoE will likely be taken over by VW or some Chinese carmaker.
Fusion may return & should ..as only an ICE Hybrid! There’s new Mondeo in Europe that’s very popular. Bring to US w/ standard AWD & Hybrid only model. Will sell well. Tons Fusions on rds for good reason. 👍🏻
Edge has great exterior/interior design among all midsized SUVs. 2 – excellent proven GTDI powertrains that get best MPG’s in class. AWD is standard! Grabbed a new Torch Green ’22 Edge SEL in Feb of this yr. Absolutely adore this SUV. This is my 2nd. Comfort & handling are top notch. Plenty of tech. Top safety pick ’20-23. Can’t go wrong. Other midsized SUVs are nice & also competitive but none seem to have all attributes this latest Edge does. My asvice? Grab a ’23 Edge before they are gone. Sales through end of Aug is 64k units. It will sell 90-95k easily this yr. That’s not shabby among a crowded class of vehicles. Kudos Ford!