Ford Escape sales increased in the United States, while decreasing in Argentina, Colombia and Mexico during Q2 2023.
- Note that the Escape is sold as the Kuga in various international markets.
Ford Escape Sales - Q2 2023 - United States
In the United States, Ford Escape deliveries totaled 43,690 units in Q2 2023, an increase of about 29 percent compared to 33,958 units sold in Q2 2022.In the first six months of the year, Escape sales decreased about 12 percent to 64,839 units.
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| ESCAPE | +28.66% | 43,690 | 33,958 | -12.28% | 64,839 | 73,920 |
Ford Escape Sales - Q2 2023 - Mexico
In Mexico, Ford Escape deliveries totaled 506 units in Q2 2023, a decrease of about 43 percent compared to 882 units sold in Q2 2022.In the first six months of the year, Escape sales decreased about 42 percent to 747 units.
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| ESCAPE | -42.63% | 506 | 882 | -41.55% | 747 | 1,278 |
Ford Escape Sales - Q2 2023 - Colombia
In Colombia, Ford Escape deliveries totaled 121 units in Q2 2023, a decrease of about 78 percent compared to 556 units sold in Q2 2022.In the first six months of the year, Escape sales decreased about 49 percent to 337 units.
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| ESCAPE | -78.24% | 121 | 556 | -48.63% | 337 | 656 |
Ford Kuga Sales - Q2 2023 - Argentina
In Argentina, Ford Kuga deliveries totaled 3 units in Q2 2023, a decrease of about 95 percent compared to 57 units sold in Q2 2022.In the first six months of the year, Kuga sales decreased about 97 percent to 4 units.
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| KUGA | -94.74% | 3 | 57 | -97.35% | 4 | 151 |
Competitive Sales Comparison (USA)
In the first quarter of 2023, Ford Escape sales expanded 29 percent to 43,690 units, propelling the crossover to sixth place in its crowded competitive segment, and in the upper third of compacts.
By comparison, the segment-leading Toyota RAV4 maintained the top spot with a two percent increase to 102,313 units, while the Honda CR-V slipped into second place, up 66 percent to 96,456 sales. The Nissan Rogue sold 71,246 units, up 68 percent year-over-year, and the fourth-place Hyundai Tucson saw its sales increase 23 percent to 54,421 units. Meanwhile, the Chevy Equinox (see running Chevy Equinox sales) saw 52,949 deliveries, 13 percent in the red but outperforming Ford Escape sales. The seventh-best Mazda CX-5 had a 32 percent increase to 41,294 sales, followed by the Kia Sportage, up 12 percent to 40,205 units, and the Subaru Crosstrek brought up ninth with a 36 percent increase to 34,568 units. The Subaru Crosstrek placed 10th with a 36 percent rise to 34,568 units last quarter, while the Ford Bronco Sport gained 13 percent for 33,272 sales, followed by the Subaru Forester, up 116 percent to 30,902 sales. All other segment contenders posted less than 20,000 sales on an individual basis.
Sales Numbers - Mainstream C-Segment Crossovers - Q2 2023 - USA
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | Q2 23 SHARE | Q2 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA RAV4 | +2.63% | 102,313 | 99,693 | 16% | 19% | -6.90% | 187,017 | 200,885 |
| HONDA CR-V | +66.24% | 96,456 | 58,023 | 15% | 11% | +40.39% | 163,697 | 116,602 |
| NISSAN ROGUE | +67.87% | 71,246 | 42,440 | 11% | 8% | +68.51% | 147,745 | 87,675 |
| HYUNDAI TUCSON | +22.53% | 54,421 | 44,416 | 8% | 8% | +19.65% | 100,591 | 84,071 |
| CHEVROLET EQUINOX | -12.69% | 52,949 | 60,642 | 8% | 11% | -9.28% | 105,851 | 116,678 |
| FORD ESCAPE | +28.66% | 43,690 | 33,958 | 7% | 6% | -12.28% | 64,839 | 73,920 |
| MAZDA CX-5 | +32.56% | 41,294 | 31,151 | 6% | 6% | -2.18% | 80,021 | 81,804 |
| KIA SPORTAGE | +12.00% | 40,205 | 35,896 | 6% | 7% | +37.31% | 71,889 | 52,356 |
| SUBARU CROSSTREK | +35.72% | 34,568 | 25,470 | 5% | 5% | +8.68% | 76,130 | 70,050 |
| FORD BRONCO SPORT | +12.94% | 33,272 | 29,460 | 5% | 6% | +7.85% | 63,143 | 58,549 |
| SUBARU FORESTER | +116.45% | 30,902 | 14,277 | 5% | 3% | +20.36% | 61,310 | 50,937 |
| GMC TERRAIN | -13.45% | 19,697 | 22,758 | 3% | 4% | -21.12% | 37,625 | 47,702 |
| VOLKSWAGEN TIGUAN | -7.11% | 19,038 | 20,495 | 3% | 4% | +0.15% | 38,785 | 38,728 |
| JEEP CHEROKEE | -35.27% | 6,006 | 9,278 | 1% | 2% | -0.71% | 19,219 | 19,357 |
| MITSUBISHI ECLIPSE CROSS | +60.52% | 2,761 | 1,720 | 0% | 0% | -24.14% | 4,333 | 5,712 |
| MINI COUNTRYMAN | +143.73% | 2,469 | 1,013 | 0% | 0% | +31.10% | 5,257 | 4,010 |
| NISSAN ARIYA | * | 2,335 | * | 0% | 0% | * | 5,195 | 0 |
| SUBARU SOLTERRA | * | 1,613 | * | 0% | 0% | * | 2,972 | 0 |
| DODGE JOURNEY | -91.13% | 4 | 45 | 0% | 0% | -92.31% | 12 | 156 |
| TOTAL | +23.46% | 655,239 | 530,735 | +11.40% | 1,235,631 | 1,109,192 |
From a segment share standpoint, the RAV4 accounted for 16 percent share, down three percentage points year-over-year, while the CR-V captured 15 percent, up four percentage points. The Rogue’s share increased three percentage points to 11 percent, while the Tucson remained flat at eight percent share, and the Equinox slipped three percentage points for eight percent share. Ford Escape sales accounted for seven percent share, up one percentage point, while the CX-5 and Sportage each gathered six percent, with the latter holding steady and the former losing one percentage point. All other entries accounted for five percent or less.
Overall, the mainstream C-segment crossover bracket expanded 23 percent to 655,239 units, meaning that Ford Escape sales slightly outperformed the segment average.
It is also worth noting that Ford now fields two vehicles in this segment: the Escape and the Bronco Sport. Combining sales of both models gives The Blue Oval 76,962 deliveries, good for approximately 12 percent segment share. While that exceeds the seven percent segment share held by the Escape alone, it still doesn’t surpass the 16 percent share held by the RAV4.
Sales Numbers - Ford Mainstream Compact Crossovers - Q2 2023 - United States
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | Q2 23 SHARE | Q2 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| FORD BRONCO SPORT | +12.94% | 33,272 | 29,460 | 43% | 46% | +7.85% | 63,143 | 58,549 |
| FORD ESCAPE | +28.66% | 43,690 | 33,958 | 57% | 54% | -12.28% | 64,839 | 73,920 |
| TOTAL | +21.36% | 76,962 | 63,418 | -3.39% | 127,982 | 132,469 |
The Ford Authority Take
The increase in Ford Escape sales during Q2 2023 is certainly encouraging, especially considering that production of the crossover fell off slightly in June, with 18,756 rolling off the line at the Louisville Assembly plant. However, the refreshed 2023 Ford Escape seems to have driven sales back into the green this year. Earlier this year, Escape production was severely constrained by a software issue that forced the company to pause production.
As a reminder, the 2023 refresh brought a host of updates to the crossover, including a revamped trim level lineup that now consists of Base, Active, PHEV, ST-Line and Platinum levels. The ST-Line brings a sportier look to the crossover, including a black mesh grille, rear-wing spoiler and monochromatic exterior with matching painted surfaces. The refresh also introduced Sync 4 into the lineup.
So far, the refreshed Escape has proven attractive to new car buyers, particularly the 2023 Ford Escape ST-Line. In fact, the sportier version of the crossover accounted for 40 percent of Ford Escape sales in June 2023.
Additionally, the 2023 Escape PHEV has also drawn people over to The Blue Oval, with nearly half of all Escape PHEV buyers coming from rival automakers.
- All percent change figures compared to Ford Escape sales for Q2 2022, unless noted otherwise
- In the United States, there were 77 selling days in Q2 2023 and 77 selling days in Q2 2022
- Ford Motor Company sales Q2 2023 U.S.A
- Ford sales Q2 2023 U.S.A. (Ford brand)
- Lincoln sales Q2 2023 U.S.A.
- Ford Motor Company sales April 2023 U.S.A.
- Ford Motor Company sales May 2023 U.S.A.
- Ford Motor Company sales June 2023 U.S.A.
- Ford China sales Q2 2023
- Ford Motor Company Canada sales Q2 2023
- Ford Canada sales Q2 2023
- Lincoln Canada sales Q2 2023
- Ford Motor Company Argentina sales Q2 2023
- Ford Argentina sales April 2023 (Ford brand)
- Ford Argentina sales May 2023 (Ford brand)
- Ford Argentina sales June 2023 (Ford brand)
- Ford Motor Company Colombia sales Q2 2023
- Ford Colombia sales April 2023 (Ford brand)
- Ford Colombia sales May 2023 (Ford brand)
- Ford Colombia sales June 2023 (Ford brand)
- Ford Motor Company Brazil sales Q2 2023
- Ford Brazil sales April 2023 (Ford brand)
- Ford Brazil sales May 2023 (Ford brand)
- Ford Brazil sales June 2023 (Ford brand)
- Ford Motor Company Mexico sales Q2 2023
Comments
Why anyone would buy one of these instead of the sixth place, vastly superior Mazda CX-5, is beyond me.
This 2nd QTR rosy outlook obscures the first half stats, which puts Explorer in 9th place. I think it’s a shame Ford doesn’t put real effort behind the Escape since it’s such a huge category. Luckily, Ford got the Bronco right. What’s telling to me is that Ford is not even part of the Motor Trend comparos for mid-size SUV’s. Last article I read on this category said Ford didn’t have one to loan to Motor Trend. More likely, Ford didn’t want to be humiliated in the comparison, so it stayed home. What a shame!
any one want a used Mavrick most ford dealers on long island NY have them.
I am one of those people who switched from a Honda Accord to the Escape PHEV (though I loved the Accord, needed a small suv now). I test drove the improved CR-V and the Escape. While I liked the CR-V’s improved body design and slightly larger cargo capacity, I found the Escape to have a superior, beautiful infotainment system, and Honda only offered a standard hybrid. When combined with the available tax rebate, it nearly canceled out the extra cost of the battery. So far I’ve loved my Escape PHEV, easily charging it nightly and being able to do all my errands with only electric. Compared to previous Ford’s in my family, I’m truly blown away by all the functionally in the infotainment screen. A few friends I’ve shown it to have been impressed and many, sadly, didn’t even know it was an option – I think that’s the biggest issue.