After closing out 2022 as Europe’s best-selling plug-in hybrid model and among the top 20 best-selling vehicles overall, the Ford Kuga PHEV continued the crossover’s success by nabbing the top spot in terms of the top-selling PHEVs in that region through the first half of this year, too. Now, as the Ford Puma ranked among the top 25 best-selling new vehicles in H1 of 2023, it’s also been joined by the Ford Kuga, which itself landed among the upper echelon in that regard, according to new data from JATO Dynamics.
This time around, the Ford Kuga ranked 24th in terms of sales among all new vehicles in Europe by moving 61,246 units – a zero percent increase, year-over-year. That placed it behind the Tesla Model Y (136,564 units sold), Dacia Sandero (123,408), Volkswagen T-Roc (111,692), Peugeot 208 (105,699), Opel/Vauxhall Corsa (105,637), Renault Clio (100,298), Toyota Yaris Cross (96,214), Fiat/Abarth 500 (90,464), Volkswagen Golf (88,574), Dacia Duster (86,872), Toyota Yaris (84,489), Peugeot 2008 (83,993), Hyundai Tucson (82,728), Skoda Octavia (82,297), Renault Captur (77,634), Kia Sportage (77,379), Ford Puma (77,346), Volkswagen Tiguan (74,288), Nissan Qashqai (73,441), Citroen C3 (68,313), Volkswagen Polo (64,970), Toyota Corolla (62,116), and Fiat Panda (61,280), as well as ahead of the Audi A3 (60,711).
In terms of the overall new vehicle market in Europe, the upward trajectory continued in H1 following a long period of losses, as the industry enjoyed a 17 percent increase in sales – totaling 6.56 million units – which is the most since the onset of the COVID-19 pandemic in early 2020. However, given the high state of new vehicle prices at the moment – particularly when it comes to EVs – this success may not last much longer.
“Although registrations are slowly rising again, difficulties with supply chain, as well as other post-pandemic factors, means that the market won’t return to the same state that it was in before 2020 for a while,” said Felipe Munoz, Global Analyst at JATO Dynamics.