In Europe, the Ford Kuga – in general – has long been a popular choice among new vehicle shoppers, and in fact, closed out 2022 as one of that region’s top 20 best-selling models. The Ford Kuga PHEV has also held down the top spot as Europe’s best-selling plug-in hybrid on a number of occasions, taking the overall sales crown in 2022 and continuing that success in the first quarter of 2023, too. Now that the first half of the year is in our proverbial rear-view mirror, the Ford Kuga PHEV – which may be one of the last ICE-powered Blue Oval models sold in Europe – has once again topped its electrified competition, according to new data from JATO Dynamics.
In the first six months of 2023, the Ford Kuga PHEV enjoyed sales of 26,428 units, which is an 11 percent increase, year-over-year. That number was also good enough to beat out the rest of its competition, including the Volvo XC60, Lynk & Co 01, Kia Sportage, Volvo XC40, Hyundai Tucson, Peugeot 3008, BMW X1, Mercedes-Benz C-Class, and BMW 3-Series. Overall, the PHEV market in Europe enjoyed a four percent sales increase in the first half of the year, compared to a 45 percent jump for pure EV models.
In terms of the overall new vehicle market in Europe, the upward trajectory continued in H1 following a long period of losses, as the industry enjoyed a 17 percent increase in sales – totaling 6.56 million units – which is the most since the onset of the COVID-19 pandemic in early 2020. However, given the high state of new vehicle prices at the moment – particularly when it comes to EVs – this success may not last much longer.
“Although registrations are slowly rising again, difficulties with supply chain, as well as other post-pandemic factors, means that the market won’t return to the same state that it was in before 2020 for a while,” said Felipe Munoz, Global Analyst at JATO Dynamics.