Ford Authority

Ford Maverick Incentive Offers Ford Red Carpet Lease In August 2023

A Ford Maverick incentive in August 2023 offers a Ford Red Carpet Lease deal in certain markets. This is the only observable incentive toward the compact pickup available this month, the result of sustained high demand and low supply.

Additionally, all offers this month are exclusive toward the 2023 Maverick, and exclude any remaining 2022 model year vehicles or forthcoming 2024 model year pickups.

Ford Maverick Incentives

Below, we have compiled the largest observable Ford Maverick incentive offers available in four select major U.S. markets:

  • New York City: no offers currently listed
  • Detroit: no offers currently listed
  • Miami: Ford Red Carpet Lease
    • $379 per month for 36 months
    • $3,032 due at signing
    • Security deposit waived
  • Los Angeles: no offers currently listed

All aforementioned Ford Maverick incentive offers will remain valid through September 4th, 2023.

The good news is that supply of the compact pickup is gradually improving. In fact, production skyrocketed in May 2023, during which the Hermosillo Assembly plant assembled 11,061 units, nearly double that of its April production numbers. Looking ahead, FoMoCo is adding a third shift in July to further increase its ability to produce the Maverick. In turn, as supply at the dealer level begins to improve, a Ford Maverick discount could once again be offered to incentivize potential buyers to purchase the compact pickup at some point.

Ford Maverick Pricing

For reference, here are the 2023 Ford Maverick trim levels and their corresponding starting MSRPs, including the destination charge and acquisition fee:

  • XL – $24,835
  • XLT – $27,095
  • Lariat – $30,595


  • All offers will remain valid through September 4th, 2023, unless otherwise noted.
  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. Don Norton

    The number of units built in May is a nice improvement over April, but how many were built in June and in July and expected in August and September before the 2023 line is shut down. My order has been in since September of 2022. I am really hoping for delivery of a 2023, but no build date notice yet.

    1. Papi Gil

      I’m in the same boat as you are my friend. You can find them on the dealers’ lot for $10-$15 thousand over MSRP. The dealerships are loving how this is being handled by Ford.

      1. Duane

        I see them around SE Michigan everywhere on dealership lots with 0$ mark-up, there out there just gotta look around, I found a Maverick lariat Tremor fully loaded on the lot had zero hassle. Spirit Ford flat rock Michigan if your in the area ask for Dan Koluder he will treat you right

  2. Bosko

    Dang. MSRP has jumped up in these trucks since 2022.

  3. TomD

    If the dealers in the west coast and Florida have too much inventory there are some options. Put the trucks on a car hauler and ship them to the dealers waiting on them.
    Oh and by the way Ford should intervene so the dealers don’t gouge the buyers.

  4. Papi Gil

    I say Ford is talking or writing trash. Still waiting for my 2023 Hybrid Lariat I ordered on 9/15/2022.


    Once you are 45 days out from 2024 “Build Opening” and you have not received notification of your order actually being built–you are likely S___ Out of Luck for the 2023 order you have been patiently waiting. If you decide to play their continuous waiting game, the question has never been answered is “what specific price protection is Ford offering for hybred and price increase over the same 2023 you had on order???? Please answer……


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