Ford Mustang family sales decreased in the United States and Mexico during the second quarter of 2023.
Cumulative deliveries of the Ford Mustang family in the United States decreased 16 percent to 19,393 units in Q2 2023, comprised of:
- 10,760 units of the Ford Mustang, a decrease of 12 percent compared to 12,258 units sold in Q2 2022, and
- 8,633 units of the Ford Mustang Mach-E, a decrease of 21 percent compared to 10,941 units sold in Q2 2022
It’s highly likely that sales of the regular Mustang continued to slide during Q2 2023 due to the generational changeover to the all-new 2024 Mustang.
Sales Numbers - Mustang Family - Q2 2023 - USA
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| MUSTANG | -12.22% | 10,760 | 12,258 | -2.95% | 25,471 | 26,244 |
| MUSTANG MACH-E | -21.09% | 8,633 | 10,941 | -20.57% | 14,040 | 17,675 |
| TOTAL | -16.41% | 19,393 | 23,199 | -10.04% | 39,511 | 43,919 |
Cumulative deliveries of the Ford Mustang family in Mexico decreased 56 percent to 98 units in Q2 2023, comprised of:
- 72 units of the Ford Mustang, a decrease of 67 percent compared to 222 units sold in Q2 2022, and
- 26 units of the Ford Mustang Mach-E, an increase of 1,200 percent compared to no units delivered in Q2 2022
Sales Numbers - Mustang Family - Q2 2023 - Mexico
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| MUSTANG | -67.57% | 72 | 222 | -56.20% | 173 | 395 |
| MUSTANG MACH-E | +1,200.00% | 26 | 2 | +1,800.00% | 38 | 2 |
| TOTAL | -56.25% | 98 | 224 | -46.85% | 211 | 397 |
The Ford Authority Take
The decrease in “regular” Ford Mustang sales during the second quarter of 2023 isn’t a surprise as FoMoCo phases out its sixth-generation pony car in favor of the forthcoming seventh-generation model. In fact, the 2023 Ford Mustang was given an extremely limited run, meaning its sales reflect reduced availability of the pony car, and the likelihood that buyers are spurning the lame duck model in anticipation of the 2024 model.
The Mustang Mach-E experienced a similar scenario, despite nationwide inventory of Blue Oval EV offerings being on the rise, catching up to demand for the vehicles as production increases. Considering that production of the Mustang Mach-E was stymied for much of last quarter, its sales numbers will reflect that. Now that production has picked back up, sales may reflect increased supply throughout the rest of the calendar year.
Mustang Family Details
The Ford Mustang family is currently comprised of two distinct models:
- The “traditional” Mustang powered by gasoline internal combustion engines (ICE), available in either a fastback-style two-door coupe or soft-top convertible body style, and
- A mechanically distinct model sold as the Mustang Mach-E, a battery electric vehicle available exclusively as a five-door crossover with a hatch
Currently riding on the Ford S550 platform, the 2023 Ford Mustang marks the final for the pony car’s sixth generation. It’s built at the Ford Flat Rock plant in Michigan. The pony car’s engine lineup varies by trim level, and is comprised of the following ICE options:
- Turbocharged 2.3L I4 EcoBoost – 310 horsepower and 350 pound-feet of torque, used in the EcoBoost models
- Turbocharged 2.3L I4 EcoBoost HO (high output) – 330 horsepower and 350 pound-feet of torque, used in the EcoBoost HPP Package
- Naturally-aspirated 5.0L V8 Coyote – 450 horsepower and 410 pound-feet of torque, used in Mustang GT models
- Naturally-aspirated 5.0L V8 Coyote – 470 horsepower and 410 pound-feet of torque, used in Mustang Mach 1 models
It’s important to note that the GT500 has been discontinued for the 2023 model year, one of just a handful of changes and updates. Additionally, the 2024 Ford Mustang is inbound, representing a full generational shift and complete overhaul from the inside out.
Unlike the “traditional” Mustang range, the Mustang Mach-E rides on the Ford GE1 platform, which was created specifically for the Mach-E and it may also underpin other electric vehicles. The architecture is loosely based on the Ford C2 platform, but features significant differences.
Manufactured solely at the Ford Cuautitlan Assembly Plant in Mexico, the Mach-E offers two battery options: the Standard Range Battery (72 kWh of usable energy and 250 estimated miles of range) and Extended Range Battery (91 kWh of usable energy and 303 estimated miles of range). The 2023 Mach-E lineup consists of:
- Standard Range Battery (RWD models) – 266 horsepower and 317 pound-feet of torque, used in Select, Premium, and California Route 1 models
- Standard Range Battery (eAWD models) – 266 horsepower and 428 pound-feet of torque, used in Select, Premium, and California Route 1 models
- Extended Range Battery (RWD models) – 290 horsepower and 317 pound-feet of torque, used in Premium and California Route 1 models
- Extended Range Battery (eAWD models) – 346 horsepower and 428 pound-feet of torque, used in Premium and California Route 1 models
- Extended Range Battery (eAWD models) – 480 horsepower with 600 pound-feet of torque, exclusively used in the GT model
- Extended Range Battery (eAWD models) – 480 horsepower with 634 pound-feet of torque, exclusively used in the GT Performance Edition model
It’s worth noting that the rear-wheel-drive California Route 1 has been discontinued for the 2023 model year.
- All percent change figures compared to Ford Mustang family sales in Q2 2022, unless otherwise noted
- In the United States, there were 77 selling days in Q2 2023 and 77 selling days in Q2 2022
- Ford Motor Company Q2 2023 sales reports:
- Ford Motor Company sales Q2 2023 U.S.A
- Ford sales Q2 2023 U.S.A. (Ford brand)
- Lincoln sales Q2 2023 U.S.A.
- Ford Motor Company sales April 2023 U.S.A.
- Ford Motor Company sales May 2023 U.S.A.
- Ford Motor Company sales June 2023 U.S.A.
- Ford China sales Q2 2023
- Ford Motor Company Canada sales Q2 2023
- Ford Canada sales Q2 2023
- Lincoln Canada sales Q2 2023
- Ford Motor Company Argentina sales Q2 2023
- Ford Argentina sales April 2023 (Ford brand)
- Ford Argentina sales May 2023 (Ford brand)
- Ford Argentina sales June 2023 (Ford brand)
- Ford Motor Company Colombia sales Q2 2023
- Ford Colombia sales April 2023 (Ford brand)
- Ford Colombia sales May 2023 (Ford brand)
- Ford Colombia sales June 2023 (Ford brand)
- Ford Motor Company Brazil sales Q2 2023
- Ford Brazil sales April 2023 (Ford brand)
- Ford Brazil sales May 2023 (Ford brand)
- Ford Brazil sales June 2023 (Ford brand)
- Ford Motor Company Mexico sales Q2 2023
- Ford Motor Company sales Q2 2023 U.S.A
Comments
The Mach-e is not a Mustang. It’s just a make believe Mustang and no matter how Ford wants to name it, It’s not a Mustang.
IT IS A MUSTANG since it is a Ford and they decide what name it gets, not you or any other who deny this truth. BTW, there is a NEW Mustang model coming which was posted here. It is the Mustang GTD.
Funny how the die hard ICE Mustang enthusiasts refuse to grow up and live in the 21st century just based on a name.
Don’t care if my Mustang Mach E is called a stallion; it’s a well designed EV that is both practical and fun for a lot less maintenance cost.
It is extremely heavy and has poor handling as a result. MachE is a pig with bad lipstick.
S550 change over to S650 could be a reason for the drop. I still think the issue with anything “EV” is due to range anxiety. Manufacturers got way out ahead of the recharging network, and most of the “early adopters” whose considerations may focus on other issues, may be reaching its saturation point. It would be curious to see if other EV manufacturers are experiencing a similar trend.
Because Americans don’t want EVs, simple. MachE is not a Mustang…far from it.
Could it possibly be the design (looks like a Camaro) or the price? Saw (2) 2024 Mustang GT s at a local dealership in Columbus Ohio last week. STICKER PRICE
$60,000.00. for a MUSTANG !!!??. No thanks. And the MACH E is NOT A MUSTANG !!
I’ve had 3 Mustangs in my Life.
1st when I was 17 years old my parent’s got me a White Mustang Saleen.
2nd I bought myself a Red GT Convertible when I was 23 years old with the winnings of a $5 Slot machine in Vegas. Well I used the $5K win as my down payment. Lol (I was so proud driving that Pony also.)
3rd, my 2022 Mach-E Premium Ext. Range. Ordered in Jan. 2022 & delivery July the 4th weekend 2022.
It is my daily driver & I LOVE, LOVE, LOVE it!!! I feel extremely SAFE in my Mach-E. It’s rating with Blue Cruise is one of the Highest from all E.V’s according to C&D.
I have an EV Mercedes & still take my Pony over it or most other options out there… Absolutely no regrets. Thanks Ford for making such a Modern & Stylish Pony.
The Mach e numbers will continue to plummet. Everyone who wanted and afford is basically spoken for. Nobody is going to buy ev in this credit, employment and rate environment. Just watch those days supply climb like an f16 in afterburner.