Ford Authority

Ford Mustang Mach-E Gets Special Incentive For Dealer Staff

Following multiple rounds of price increases, the Ford Mustang Mach-E received a new lithium-iron phosphate battery pack for 2023 standard range models, which corresponded with a round of price cuts for the EV crossover. Since then, production of the Mach-E has ramped up significantly, which – coupled with a drop in demand – has led to a bit of an inventory glut. Thus, it was no surprise to see the Ford Mustang Mach-E get a round of discounts last month, and now, even dealer staff are receiving incentives if they purchase one as well, according to a memo recently seen by CarsDirect.

Ford Drive Mustang Mach-E - Exterior 001 - Front Three Quarters

This new incentive applies to dealer employees that are eligible for the company’s D-Plan, which is a form of Ford Plan Pricing that offers some of the very best discounts available. As part of this new promotion, those employees can score a four percent MSRP discount on the Ford Mustang Mach-E, as well as a $2,500 cash incentive – otherwise known as “AZD RCL Cash” (A, Z, and D-Plan Pricing, plus Red Carpet Lease incentives) – now through September 4th, 2023.

The only catch is that employees wanting to take advantage of this offer will have to pay a $375 fee, but otherwise, it seems like a fairly attractive deal. Opting for a fully-loaded Mach-E GT Performance Edition with its $70k MSRP would give eligible employees a discount of around $2,800 – plus the $2,500 bonus cash for a total of $5,300 off sticker.

Those eligible for the $3,750 federal tax credit could potentially save even more money when buying a new Ford Mustang Mach-E, not to mention those that live in states like California, which offer their own clean energy credits, which could save them thousands more off the purchase of a new EV crossover, too.

We’ll have more on the Mach-E soon, so be sure and subscribe to Ford Authority for more Mustang Mach-E news and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. ArtG

    Well, Mach-E inventory levels were at 115 days in July.

  2. Mf

    It’s still too much money and not good enough.

  3. Dave Mathers

    Desperate companies do desperate things?

  4. Bill

    Still $20k overpriced on all models.


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