Ford Authority

Ford Mustang Mach-E Sales Beat Chevy, VW In Q2 2023

Ford Mustang Mach-E sales decreased in the United States while increasing in Mexico during the first quarter of 2023.

Ford Mustang Mach-E Sales - Q2 2023 - United States

In the United States, Ford Mustang Mach-E deliveries totaled 8,633 units in Q2 2023, a decrease of about 21 percent compared to 10,941 units sold in Q2 2022.

In the first six months of the year, Mustang Mach-E sales decreased about 21 percent to 14,040 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
MUSTANG MACH-E -21.09% 8,633 10,941 -20.57% 14,040 17,675

Ford Mustang Mach-E Sales - Q2 2023 - Mexico

In Mexico, Ford Mustang Mach-E deliveries totaled 26 units in Q2 2023, an increase of about 1,200 percent compared to 2 units sold in Q2 2022.

In the first six months of the year, Mustang Mach-E sales increased about 1,800 percent to 38 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
MUSTANG MACH-E +1,200.00% 26 2 +1,800.00% 38 2

Ford Mustang Mach-E Sales - Q2 2023 - Colombia

In Colombia, Ford Mustang Mach-E deliveries totaled 1 units in Q2 2023, flat compared to 1 units sold in Q2 2022.

In the first six months of the year, Mustang Mach-E sales were flat at 0 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
MUSTANG MACH-E 0.00% 1 1 * 0 0

Competitive Sales Comparison (USA)

During Q2 2023, Ford Mustang Mach-E sales slipped 21 percent to 8,633 units. Despite the decline, The Blue Oval’s electric crossover placed third out of eight competitors, near the top of its segment.

Up front, Tesla Model Y continued to lead the segment, as sales increased 99 percent to 105,000 units, followed by the Tesla Model 3, which saw a 17 percent increase to 58,500 sales. Chevy Bolt EUV sales (see running (see running Chevy Bolt EUV sales) slightly underperformed Mustang Mach-E sales for fourth place, increasing 94 percent to 8,518 units, followed by the Hyundai Ioniq 5 in fifth with a 6 percent increase to 7,905 units. The Volkwagen ID.4 sold 6,690 units, up 303 percent for sixth place, followed by the Chevy Bolt EV (see running Chevy Bolt EV sales) in seventh, up 112 percent to 5,441 units. Sales of the Kia EV6 slipped 32 percent to 4,936 units for eighth, while the Nissan Ariya sold 2,335 units. Finally, the Nissan Leaf sold 1,880 units, down 42 percent.

Sales Numbers - Mainstream Dedicated EVs - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
TESLA MODEL Y +99.06% 105,500 53,000 50% 38% +76.39% 190,500 108,000
TESLA MODEL 3 +17.23% 58,500 49,900 28% 36% +34.85% 121,500 90,100
FORD MUSTANG MACH-E -21.09% 8,633 10,941 4% 8% -20.57% 14,040 17,675
CHEVROLET BOLT EUV +94.30% 8,518 4,384 4% 3% +356.66% 21,326 4,670
HYUNDAI IONIQ 5 +6.14% 7,905 7,448 4% 5% -0.37% 13,641 13,692
VOLKSWAGEN ID.4 +303.01% 6,690 1,660 3% 1% +272.55% 16,448 4,415
CHEVROLET BOLT EV +112.46% 5,441 2,561 3% 2% +368.40% 12,333 2,633
KIA EV6 -32.26% 4,936 7,287 2% 5% -33.74% 8,328 12,568
NISSAN ARIYA * 2,335 * 1% 0% * 5,195 0
NISSAN LEAF -42.17% 1,880 3,251 1% 2% -44.45% 4,234 7,622
TOTAL +49.78% 210,338 140,432 +55.92% 407,545 261,375

Looking at Q2 2023 in terms of segment share, the Model Y commanded 50 percent share, up 12 percentage points year-over-year, followed by the Model 3 with 28 percent share, down eight percentage points. Ford Mustang Mach-E sales accounted for four percent share, down four percentage points. The Bolt EUV and Ioniq 5 also accumulated four percent share, with the former picking up one percentage point and the latter dropping one. All other segment contenders garnered three percent share or less.

Overall, the mainstream dedicated EV segment increased 50 percent, meaning that Ford Mustang Mach-E sales underperformed the segment average.

Ford Drive Mustang Mach-E - Exterior 002 - Front Three Quarters


The Ford Authority Take

While Ford Mustang Mach-E sales dropped last quarter, it’s not entirely discouraging. Nationwide inventory of Blue Oval EV offerings is on the rise, catching up to demand for the vehicles as production increases. Considering that production of the Mustang Mach-E was stymied for much of last quarter, its sales numbers will reflect that.

The Mustang Mach-E has earned accolades recently, indicating that it’s an attractive vehicle for buyers in the market for a crossover EV. It scored a third-place ranking in J.D. Power’s 2023 U.S. Electric Vehicle Experience (EVX) Ownership Study, while being recognized as one of the top EV SUVs in the 2023 APEAL study.


The 2023 Ford Mustang Mach-E introduced a few small changes for the EV crossover’s third model year, including a revised exterior color lineup, while the panoramic fixed-glass roof with infrared reflective windshield became standard on GT and GT Performance Edition models. It also gained changes to its wheel options, and all-wheel-drive is now standard on the California Route 1 trim. Pricing has also been reduced due to manufacturing changes and the adoption of a lithium iron phosphate battery for standard range models.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. Ford Owner

    Even if Tesla sells more cars than Ford, the Mach-E is still the superior one. Selling more does not mean that it is better. Burger King sells more than Arby’s but the latter sells a much better hamburger. Quality beats quantity!

  2. Dan


    1. Ian_D

      Ford definitely have quality/recall issues, but compared to Tesla’s atrocious quality, absolutely. I’d take the Mach E any day. It’s also a better riding vehicle than the Y and looks much attractive.
      Now Ford compared to Honda or Toyota long term quality?….eh, yeah, not so much. It seems that Americans just can’t engineer vehicles with outstanding long-term reliability, and forever aim for mediocrity at best.

  3. Dan

    Tesla, as it is just moving in to ‘volume producer’ territory, will see how it is to service and satisfy that many owners. They simply don’t have the service background and network to support either their previous lower volume, let alone their new larger volume of customers. That’s where the dealer network will be absolutely vital for customer experience and loyalty. Quality will definitely be important, but the experience after the sale will become vital. Ford has an enormous advantage in that arena. Once the Ford dealer network upgrades with their own super chargers, along with the shared usage of Tesla Superchargers, Ford will only look better for those potential EV customers that really think ahead about their ownership experience. 4,000+ Ford Service Depts, plus roughly 1,000+ additional Ford Quicklane locations nationwide, plus literally generations of customer experiences to support it’s customers compared to Tesla… I know which I’d be more comfortable investing in for any new or used EV/PHEV/Hybrid/ICE. Why limit your choices on the front end, then have buyer’s remorse the next you breakdown, which many Tesla owners are just starting to really experience in greater volumes.

    1. James S

      Wow, you mean Ford dealer customer NO /POOR Service. I’ve owned many Ford/mercury/Lincoln’s. Sad to say their dealer network is the worst. My girlfriend bought a Buick 7 years ago. Traveling the United States. Buick repeatedly had excellent customer service.

  4. John

    The Bolt EV and Bolt EUV are basically the same car. Disingenuous to separate tgem in this survey. bolt On

  5. Shockandawe

    How can anybody buy something so ugly?

  6. Frank

    The Tesla service center in Dallas is busting at the seams with vehicles waiting to be repaired.


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