Ford Mustang Mach-E sales decreased in the United States while increasing in Mexico during the first quarter of 2023.
Ford Mustang Mach-E Sales - Q2 2023 - United States
In the United States, Ford Mustang Mach-E deliveries totaled 8,633 units in Q2 2023, a decrease of about 21 percent compared to 10,941 units sold in Q2 2022.In the first six months of the year, Mustang Mach-E sales decreased about 21 percent to 14,040 units.
MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
---|---|---|---|---|---|---|
MUSTANG MACH-E | -21.09% | 8,633 | 10,941 | -20.57% | 14,040 | 17,675 |
Ford Mustang Mach-E Sales - Q2 2023 - Mexico
In Mexico, Ford Mustang Mach-E deliveries totaled 26 units in Q2 2023, an increase of about 1,200 percent compared to 2 units sold in Q2 2022.In the first six months of the year, Mustang Mach-E sales increased about 1,800 percent to 38 units.
MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
---|---|---|---|---|---|---|
MUSTANG MACH-E | +1,200.00% | 26 | 2 | +1,800.00% | 38 | 2 |
Ford Mustang Mach-E Sales - Q2 2023 - Colombia
In Colombia, Ford Mustang Mach-E deliveries totaled 1 units in Q2 2023, flat compared to 1 units sold in Q2 2022.In the first six months of the year, Mustang Mach-E sales were flat at 0 units.
MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
---|---|---|---|---|---|---|
MUSTANG MACH-E | 0.00% | 1 | 1 | * | 0 | 0 |
Competitive Sales Comparison (USA)
During Q2 2023, Ford Mustang Mach-E sales slipped 21 percent to 8,633 units. Despite the decline, The Blue Oval’s electric crossover placed third out of eight competitors, near the top of its segment.
Up front, Tesla Model Y continued to lead the segment, as sales increased 99 percent to 105,000 units, followed by the Tesla Model 3, which saw a 17 percent increase to 58,500 sales. Chevy Bolt EUV sales (see running (see running Chevy Bolt EUV sales) slightly underperformed Mustang Mach-E sales for fourth place, increasing 94 percent to 8,518 units, followed by the Hyundai Ioniq 5 in fifth with a 6 percent increase to 7,905 units. The Volkwagen ID.4 sold 6,690 units, up 303 percent for sixth place, followed by the Chevy Bolt EV (see running Chevy Bolt EV sales) in seventh, up 112 percent to 5,441 units. Sales of the Kia EV6 slipped 32 percent to 4,936 units for eighth, while the Nissan Ariya sold 2,335 units. Finally, the Nissan Leaf sold 1,880 units, down 42 percent.
Sales Numbers - Mainstream Dedicated EVs - Q2 2023 - USA
MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | Q2 23 SHARE | Q2 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|---|---|
TESLA MODEL Y | +99.06% | 105,500 | 53,000 | 50% | 38% | +76.39% | 190,500 | 108,000 |
TESLA MODEL 3 | +17.23% | 58,500 | 49,900 | 28% | 36% | +34.85% | 121,500 | 90,100 |
FORD MUSTANG MACH-E | -21.09% | 8,633 | 10,941 | 4% | 8% | -20.57% | 14,040 | 17,675 |
CHEVROLET BOLT EUV | +94.30% | 8,518 | 4,384 | 4% | 3% | +356.66% | 21,326 | 4,670 |
HYUNDAI IONIQ 5 | +6.14% | 7,905 | 7,448 | 4% | 5% | -0.37% | 13,641 | 13,692 |
VOLKSWAGEN ID.4 | +303.01% | 6,690 | 1,660 | 3% | 1% | +272.55% | 16,448 | 4,415 |
CHEVROLET BOLT EV | +112.46% | 5,441 | 2,561 | 3% | 2% | +368.40% | 12,333 | 2,633 |
KIA EV6 | -32.26% | 4,936 | 7,287 | 2% | 5% | -33.74% | 8,328 | 12,568 |
NISSAN ARIYA | * | 2,335 | * | 1% | 0% | * | 5,195 | 0 |
NISSAN LEAF | -42.17% | 1,880 | 3,251 | 1% | 2% | -44.45% | 4,234 | 7,622 |
TOTAL | +49.78% | 210,338 | 140,432 | +55.92% | 407,545 | 261,375 |
Looking at Q2 2023 in terms of segment share, the Model Y commanded 50 percent share, up 12 percentage points year-over-year, followed by the Model 3 with 28 percent share, down eight percentage points. Ford Mustang Mach-E sales accounted for four percent share, down four percentage points. The Bolt EUV and Ioniq 5 also accumulated four percent share, with the former picking up one percentage point and the latter dropping one. All other segment contenders garnered three percent share or less.
Overall, the mainstream dedicated EV segment increased 50 percent, meaning that Ford Mustang Mach-E sales underperformed the segment average.
The Ford Authority Take
While Ford Mustang Mach-E sales dropped last quarter, it’s not entirely discouraging. Nationwide inventory of Blue Oval EV offerings is on the rise, catching up to demand for the vehicles as production increases. Considering that production of the Mustang Mach-E was stymied for much of last quarter, its sales numbers will reflect that.
The Mustang Mach-E has earned accolades recently, indicating that it’s an attractive vehicle for buyers in the market for a crossover EV. It scored a third-place ranking in J.D. Power’s 2023 U.S. Electric Vehicle Experience (EVX) Ownership Study, while being recognized as one of the top EV SUVs in the 2023 APEAL study.
The 2023 Ford Mustang Mach-E introduced a few small changes for the EV crossover’s third model year, including a revised exterior color lineup, while the panoramic fixed-glass roof with infrared reflective windshield became standard on GT and GT Performance Edition models. It also gained changes to its wheel options, and all-wheel-drive is now standard on the California Route 1 trim. Pricing has also been reduced due to manufacturing changes and the adoption of a lithium iron phosphate battery for standard range models.
About The Numbers
- All percent change figures compared to Ford Mustang Mach-E sales in Q2 2022, except if noted
- There were 77 selling days in Q2 2023 and 77 selling days in Q2 2022
- Ford Motor Company Q2 2023 sales reports:
- Ford Motor Company sales Q2 2023 U.S.A
- Ford sales Q2 2023 U.S.A. (Ford brand)
- Lincoln sales Q2 2023 U.S.A.
- Ford Motor Company sales April 2023 U.S.A.
- Ford Motor Company sales May 2023 U.S.A.
- Ford Motor Company sales June 2023 U.S.A.
- Ford China sales Q2 2023
- Ford Motor Company Canada sales Q2 2023
- Ford Canada sales Q2 2023
- Lincoln Canada sales Q2 2023
- Ford Motor Company Argentina sales Q2 2023
- Ford Argentina sales April 2023 (Ford brand)
- Ford Argentina sales May 2023 (Ford brand)
- Ford Argentina sales June 2023 (Ford brand)
- Ford Motor Company Colombia sales Q2 2023
- Ford Colombia sales April 2023 (Ford brand)
- Ford Colombia sales May 2023 (Ford brand)
- Ford Colombia sales June 2023 (Ford brand)
- Ford Motor Company Brazil sales Q2 2023
- Ford Brazil sales April 2023 (Ford brand)
- Ford Brazil sales May 2023 (Ford brand)
- Ford Brazil sales June 2023 (Ford brand)
- Ford Motor Company Mexico sales Q2 2023
- Ford Motor Company sales Q2 2023 U.S.A
Comments
Even if Tesla sells more cars than Ford, the Mach-E is still the superior one. Selling more does not mean that it is better. Burger King sells more than Arby’s but the latter sells a much better hamburger. Quality beats quantity!
Quality?
Ford definitely have quality/recall issues, but compared to Tesla’s atrocious quality, absolutely. I’d take the Mach E any day. It’s also a better riding vehicle than the Y and looks much attractive.
Now Ford compared to Honda or Toyota long term quality?….eh, yeah, not so much. It seems that Americans just can’t engineer vehicles with outstanding long-term reliability, and forever aim for mediocrity at best.
Tesla, as it is just moving in to ‘volume producer’ territory, will see how it is to service and satisfy that many owners. They simply don’t have the service background and network to support either their previous lower volume, let alone their new larger volume of customers. That’s where the dealer network will be absolutely vital for customer experience and loyalty. Quality will definitely be important, but the experience after the sale will become vital. Ford has an enormous advantage in that arena. Once the Ford dealer network upgrades with their own super chargers, along with the shared usage of Tesla Superchargers, Ford will only look better for those potential EV customers that really think ahead about their ownership experience. 4,000+ Ford Service Depts, plus roughly 1,000+ additional Ford Quicklane locations nationwide, plus literally generations of customer experiences to support it’s customers compared to Tesla… I know which I’d be more comfortable investing in for any new or used EV/PHEV/Hybrid/ICE. Why limit your choices on the front end, then have buyer’s remorse the next you breakdown, which many Tesla owners are just starting to really experience in greater volumes.
Wow, you mean Ford dealer customer NO /POOR Service. I’ve owned many Ford/mercury/Lincoln’s. Sad to say their dealer network is the worst. My girlfriend bought a Buick 7 years ago. Traveling the United States. Buick repeatedly had excellent customer service.
The Bolt EV and Bolt EUV are basically the same car. Disingenuous to separate tgem in this survey. bolt On
How can anybody buy something so ugly?
The Tesla service center in Dallas is busting at the seams with vehicles waiting to be repaired.