Since its launch a couple of years ago, the Ford Puma has quickly found its place among the best-selling new vehicles in Europe, ranking inside the top 20 for 2022, in fact, and continuing that success through the first quarter of the year. Now, JATO Dynamics has released its European sales data for the first half of 2023, which revealed that the Ford Kuga was the best-selling PHEV in that particular region over that time span, while the Ford Puma once again ranked inside the top 25 in terms of overall sales for all new vehicles.
This time around, the Ford Puma ranked 17th in terms of sales among all new vehicles in Europe by moving 77,346 units – a five percent increase, year-over-year. That placed it behind the Tesla Model Y (136,564 units sold), Dacia Sandero (123,408), Volkswagen T-Roc (111,692), Peugeot 208 (105,699), Opel/Vauxhall Corsa (105,637), Renault Clio (100,298), Toyota Yaris Cross (96,214), Fiat/Abarth 500 (90,464), Volkswagen Golf (88,574), Dacia Duster (86,872), Toyota Yaris (84,489), Peugeot 2008 (83,993), Hyundai Tucson (82,728), Skoda Octavia (82,297), Renault Captur (77,634), and Kia Sportage (77,379).
In terms of the overall new vehicle market in Europe, the upward trajectory continued in H1 following a long period of losses, as the industry enjoyed a 17 percent increase in sales – totaling 6.56 million units – which is the most since the onset of the COVID-19 pandemic in early 2020. However, given the high state of new vehicle prices at the moment – particularly when it comes to EVs – this success may not last much longer.
“Although registrations are slowly rising again, difficulties with supply chain, as well as other post-pandemic factors, means that the market won’t return to the same state that it was in before 2020 for a while,” said Felipe Munoz, Global Analyst at JATO Dynamics.